A presentation on how to use social media to recruit for Taglit-Birthright

1. TAGLIT-BIRTHRIGHT
Ways to Use Social Media to recruit
for the free 10-day trip to Israel

2. THE GOAL
HAVE STUDENTS SIGN UP WITH PAID
DEPOSITS

3. IDEAS
. PICTURE YOUSELF IN ISRAEL PHOTO CONTEST
. VIDEO AD WITH FLAPPYBIRD PARODY
. INSTAGRAM/FACEBOOK/TWITTER #HASHTAG PHOTO CONTEST
. ISRAEL PHOTOBOOTH WITH I LOVED THE __________ POLAROAD CAMPAIGN
. COUNTDOWN TO REGISTRATION
. BEAT THE FOMO
. Relive a BRI itinerary through photos

4. MAIN IDEA
SOCIAL MEDIA IS ABOUT SHARING. GET YOUR
STUDENTS TO SHARE WHATEVER IDEA YOU COME
UP WITH THEIR FRIENDS, WHO WILL SHARE IT
WIH THEIR FRIENDS.

5. PICTURE YOURSELF IN
ISRAEL

6. WHY THIS WORKED
. INCENTIVIZED WITH A PRIZE
. PICKED STUDENTS WITH HIGH SOCIAL CAPITAL
. THE MUSTACHE
. THE STUDENT IN THE PHOTO DIRECTED TRAFFIC
TO THE FACEBOOK PAGE

7. FLAPPY BIRD PARODY
VIDEO
CREATE A VIDEO OF SOMEONE PRETENDING TO
PLAY FLAPPY BIRD BUT REALLY IS A VIDEO OF
SOMEONE TRYING TO REGISTER BEFORE 2/19.

8. THE IDEA
. NO LONGER THAN 30 SECONDS
. USE ACTORS WITH HIGH SOCIAL CAPITAL
. PLAY OFF POPULAR CULTURE

9. HASHTAG PHOTO
CONTEST
. ASK ALUMNI TO POST OLD BRI PHOTOS WITH A HASHTAG
YOU DETERMINE WITH THE LINK TO REGISTER
. DOING SO WILL ENTER THEM INTO A CONTEST
TO WIN SOMETHING
. PERSONALLY ASK FRIENDS TO DO IT
.

10. GIANT POLOROID PHOTO
SHARE
I LOVED THE __________ IN ISRAEL.

11. COUNTDOWN TO
REGISTRATION
. X DAYS TO SIGN UP - AVOID THE FOMO
. ENCOURAGE ALUMNI TO TAG FRIENDS WHO
HAVEN’T GONE

12. KEYS TO SUCCESS
. TRACKING REFERALLS
. VANITY URL
. BEING CONSISTENT
. GRASS ROOTS AND HARD WORK
. INCORPORATE OTHER GROUPS

13. MORE KEYS TO SUCCESS
. POSTING ADS AROUND THE BUILDING
. CHALKING ON CAMPUS
. TABLING
. ALUMNI, ALUMNI, ALUMNI
. CHANGE COVER PHOTO WITH A LINK

14. WHEN IS THE BEST TIME TO
POST?

15. LIKES, COMMENTS AND
SHARES

16. LET’S BRAINSTORM
???

17. TRENDS IN SOCIAL MEDIA
FACEBOOK PAPER

18. TRENDS IN SOCIAL MEDIA
UPDATE TO ADMIN

19. TRENDS IN SOCIAL MEDIA
Edit Look Back Video