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Recruit for Taglit-Birthright with social Media

A presentation on how to use social media to recruit for Taglit-Birthright

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Recruit for Taglit-Birthright with social Media

  1. 1. TAGLIT-BIRTHRIGHT Ways to Use Social Media to recruit for the free 10-day trip to Israel
  2. 2. THE GOAL HAVE STUDENTS SIGN UP WITH PAID DEPOSITS
  3. 3. IDEAS . PICTURE YOUSELF IN ISRAEL PHOTO CONTEST . VIDEO AD WITH FLAPPYBIRD PARODY . INSTAGRAM/FACEBOOK/TWITTER #HASHTAG PHOTO CONTEST . ISRAEL PHOTOBOOTH WITH I LOVED THE __________ POLAROAD CAMPAIGN . COUNTDOWN TO REGISTRATION . BEAT THE FOMO . Relive a BRI itinerary through photos
  4. 4. MAIN IDEA SOCIAL MEDIA IS ABOUT SHARING. GET YOUR STUDENTS TO SHARE WHATEVER IDEA YOU COME UP WITH THEIR FRIENDS, WHO WILL SHARE IT WIH THEIR FRIENDS.
  5. 5. PICTURE YOURSELF IN ISRAEL
  6. 6. WHY THIS WORKED . INCENTIVIZED WITH A PRIZE . PICKED STUDENTS WITH HIGH SOCIAL CAPITAL . THE MUSTACHE . THE STUDENT IN THE PHOTO DIRECTED TRAFFIC TO THE FACEBOOK PAGE
  7. 7. FLAPPY BIRD PARODY VIDEO CREATE A VIDEO OF SOMEONE PRETENDING TO PLAY FLAPPY BIRD BUT REALLY IS A VIDEO OF SOMEONE TRYING TO REGISTER BEFORE 2/19.
  8. 8. THE IDEA . NO LONGER THAN 30 SECONDS . USE ACTORS WITH HIGH SOCIAL CAPITAL . PLAY OFF POPULAR CULTURE
  9. 9. HASHTAG PHOTO CONTEST . ASK ALUMNI TO POST OLD BRI PHOTOS WITH A HASHTAG YOU DETERMINE WITH THE LINK TO REGISTER . DOING SO WILL ENTER THEM INTO A CONTEST TO WIN SOMETHING . PERSONALLY ASK FRIENDS TO DO IT .
  10. 10. GIANT POLOROID PHOTO SHARE I LOVED THE __________ IN ISRAEL.
  11. 11. COUNTDOWN TO REGISTRATION . X DAYS TO SIGN UP - AVOID THE FOMO . ENCOURAGE ALUMNI TO TAG FRIENDS WHO HAVEN’T GONE
  12. 12. KEYS TO SUCCESS . TRACKING REFERALLS . VANITY URL . BEING CONSISTENT . GRASS ROOTS AND HARD WORK . INCORPORATE OTHER GROUPS
  13. 13. MORE KEYS TO SUCCESS . POSTING ADS AROUND THE BUILDING . CHALKING ON CAMPUS . TABLING . ALUMNI, ALUMNI, ALUMNI . CHANGE COVER PHOTO WITH A LINK
  14. 14. WHEN IS THE BEST TIME TO POST?
  15. 15. LIKES, COMMENTS AND SHARES
  16. 16. LET’S BRAINSTORM ???
  17. 17. TRENDS IN SOCIAL MEDIA FACEBOOK PAPER
  18. 18. TRENDS IN SOCIAL MEDIA UPDATE TO ADMIN
  19. 19. TRENDS IN SOCIAL MEDIA Edit Look Back Video

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