In business research, the relationship between the researcher and those who need to utilize the research frequently is characterized by misunderstanding, compliance issues and conflict. Managers often see research as an expense that comes at a cost of both productivity and revenue rather than as an investment or a way of lowering risk. Managers often want to spend as little as possible on research, and researchers resist cutting corners on conducting research. Many factors can impact the integrity of research such as conducting a study that is not needed, addressing the wrong issue, difficulties in sampling or inadequate data analysis. Sometimes, however, a sudden event can make it necessary to acquire data quickly. Discuss the types of problems that business researchers face in their roles as managers. What ethical responsibilities do they have when conducting research?.