A strong corporate culture provides many benefits to companies including lower employee fluctuation rates, simplified hiring, and an improved working climate. It can also increase revenues by 33% through attracting highly qualified employees and managers, impact growth rates positively, and save companies up to 550 billion euros per year by motivating employees. A strong culture is defined by elements like shared goals, vision, mission, relationships, communication, and values that determine how employees and management interact and handle business transactions.