One in three new hires hand their notice in within six months of their start date, with a churn that is costing UK employers millions of pounds every year. But what can we do to increase the chances of making hires that stick? Join Ryan Grogan, Accounts Director, Totaljobs as he lifts the lid on a new HR tool which uses over 20 years’ of experience at the forefront of psychometrics. We’ll look at how you can clone the working style of your top performers and promote a culture that helps you keep hold of talent and on-board the right people to begin with.

1. | Harnessing company culture to attract, retain and develop talent

2. | Harnessing company culture to attract, retain and develop talent9th May 201915th May 2019
Harnessing company culture to attract,
retain and develop talent
Ryan Grogan
Strategic Accounts Director

3. | Harnessing company culture to attract, retain and develop talent3
Culture fit is where there are similarities between
the norms and values of the organization and
those of the person
Source: The Psychology of Behaviour at Work, Adrian Furnham
Defining company
culture

4. | Harnessing company culture to attract, retain and develop talent
of employers would decline a
qualified candidate if they didn’t
suit the company culture
HalfTwo thirds
4
Data source: Totaljobs
Candidate-led market
Current state
of play of employers see cultural fit
as vital when weighing up
whether to send a job offer

5. | Harnessing company culture to attract, retain and develop talent
33%
5
Data source: Robert Walters, Totaljobs
Implications of
poor cultural fit Hand in their notice
within 6 months due
to poor cultural fit
Have left a job due
to poor cultural fit
73%

6. | Harnessing company culture to attract, retain and develop talent6
Data source: Totaljobs
The value of
company culture
• Higher productivity
• Higher engagement

7. | Harnessing company culture to attract, retain and develop talent
• Psychological safety
• Dependability
• Structure and clarity
• Sense of meaning
• Impact
Driving team success
Five key influences on team performance
7

8. | Harnessing company culture to attract, retain and develop talent
of workers stay loyal to a company
they enjoy working for – rather than
moving for a higher salary
Two thirds
8
Data source: Totaljobs
Boosting retention

9. | Harnessing company culture to attract, retain and develop talent9
Utilise the power of data
“Replicate”
top performers
• Pinpoint diversity of thought
• Working style
• Personality traits
• Team fit

10. | Harnessing company culture to attract, retain and develop talent
Me: My colleague:
10
Understanding team strengths

11. | Harnessing company culture to attract, retain and develop talent11
Understanding
team
strengths
How we work together:
• Social style: 84%
• Organisational style: 92%
• Emotional style: 97%
• Thinking style: 99%
• Employee style: 93%
• Competitive nature: 98%
• Collaboration style: 80%
• Interaction style: 59%

12. | Harnessing company culture to attract, retain and develop talent12
Of employers don’t
have a communal
area
33%
Of employers believe
company culture is vital to
their retention strategy
75%
Data source: Totaljobs
Fostering
company
culture
employers say
friendships at work
aid retention
2 in 3

13. | Harnessing company culture to attract, retain and develop talent13
Career progression
and development
13%
Healthy work-life
balance
17%
Data source: Totaljobs
Professional factors valued by employees:Key factors
employees
value
Interesting work
20%

14. | Harnessing company culture to attract, retain and develop talent14
Strong culture
and a thriving
workforce
• Understanding of team dynamics
• Engaged, productive employees
• Attraction of the best talent
• Retention of key players

15. | Harnessing company culture to attract, retain and develop talent
Case study: Apple
15
Differentiating
company culture
• Masters of Reality
• Adaptable
• Creative
• Curious
• Dynamic
15
Source: Good&Co

16. | Harnessing company culture to attract, retain and develop talent16
Differentiating
company culture
• Timeless Empire
• Practical
• Innovative
• Independent
• Analytical
16
Case study: PwC
Source: Good&Co

17. | Harnessing company culture to attract, retain and develop talent17
Gen Z’s favourite brands
Brands leading
the way
Data source: Universum

18. | Harnessing company culture to attract, retain and develop talent
• Define what exists
• Speak to employees
• Speak to consumers
• Envision where you want to be
Identifying your
employer brand
18

19. | Harnessing company culture to attract, retain and develop talent
• Brand awareness
• Brand association
• Consumer vs. employer brand
• Brand portfolio
Challenges to
employer brand
19

20. | Harnessing company culture to attract, retain and develop talent20
Employer brand
in practice
• Defined EVP
• Defined core messaging
• Raised awareness
• Tailored approach
20
Case study: Siemens Global
Source: Universum

21. | Harnessing company culture to attract, retain and develop talent| Harnessing company culture to attract, retain and develop talent21
Employer brand
in practice
Case study: L'Oréal
Source: Universum
• Content driven
• Social media
• Increased consideration
• Targeted approach

22. | Harnessing company culture to attract, retain and develop talent9th May 201922
Key takeaways
Company culture
adds real value
to your business

23. | Harnessing company culture to attract, retain and develop talent9th May 201922
Key takeaways
Use data to
understand team
dynamics
Company culture
adds real value
to your business

24. | Harnessing company culture to attract, retain and develop talent9th May 201922
Key takeaways
Use data to
understand team
dynamics
Boost performance,
attraction and
retention
Company culture
adds real value
to your business

25. | Harnessing company culture to attract, retain and develop talent9th May 201922
Key takeaways
Use data to
understand team
dynamics
Boost performance,
attraction and
retention
Employer brand
strategy with
longevity
Company culture
adds real value
to your business