Social Media Marketing for Manufacturers

How can Manufacturers use
Social Media
B2B Marketing

Abhishek ANAND Contact us:
abyshake@webmurga.com
http://blog.abyshake.com +91-9582749714

TRADITIONAL
MANUFACTURING INDUSTRY

An Introduction


• Since the beginning of social networks, the
manufacturing industry has been less receptive to the
idea of social media as an effective marketing tool

• 30% of global manufacturers intend to increase
social media spend in 2012

• With global manufacturers moving down the social
media marketing path, the willingness of small and
mid-sized manufacturers to invest in social media has
seen an increase

• Social Media marketing is increasingly being seen as
the word-of-mouth marketing of the modern digital
era


• MYTH: Social Media is thing for young generation and
casual internet visitors; doesn’t suffice to needs of B2B
enterprises

• REALITY:

– 93% B2B marketers engaged in social media
marketing

– LinkedIn – most used channel; by 72% B2B marketers

– LinkedIn cited as most important channel; lead-
generation identified as most valuable result out of
marketing on LinkedIn

– Customers spending their time online spend around
22% of their time on social networks and blogs

– More than 75% online customers visit social
networks and blogs to share and seek information

#WAY 01: BLOG

Create a blog and let your audience know


• Much more than just a tool to promote your brand

• Gives the opportunity to connect with existing and
prospect customers using richer modes of media
and with longer-form stories

• Ideal avenue for sharing information about the
company and the industry overall

• Announce and share major milestones and
achievements with customer-base; along with
sharing key industry trends and news

• Put a face to the words – Publish the image of the
author of each blog post; helps build credentials

• RESULT: Gain thought leadership position; helps to
win trust and comfort of customers in the long run


#WAY 02: YOUTUBE CHANNEL

A picture is worth a thousand words, a video is
like a binding story beautifully narrated


• A more subtle medium to market your products

• Best ways to leverage the video-marketing?
– Demonstration of product and processes
– Tour of the facilities
– Showcase success stories and testimonials

• Devise a relevant content related to your business,
and engage with the customer; address questions
that would arise in your customers’ minds

• RESULT: In-depth portrayal of who and what you
are – More brand recall when the customer needs
related services. Quite effective in demonstrating
your key-strengths and your company’s dedication
to service at the same time


#WAY 03: LINKEDIN

LinkedIn is the ultimate tool to fill up the sales
funnel and drive relevant leads


• Time for direct approach – target your sales funnel

• Gain access to sales prospects leveraging network

• Most effective channels:
– Relevant community discussions
– Answering critical questions in Q&A forums
– Connections – Formulating direct as well as
referral connections with prospective clients

• RESULT: Establishment of your credentials, and
expertise in front of the direct client-base.
Demonstration of critical industry know-how and
networking with evangelists in your domain to
grow the business and clientele further


# Abhishek ANAND

Twitter : @abyshake
LinkedIn : http://in.linkedin.com/in/abyshake
Website : http://abyshake.com


Social Media Marketing for Manufacturers

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

Similar to Social Media Marketing for Manufacturers

Similar to Social Media Marketing for Manufacturers (20)

Recently uploaded

Recently uploaded (20)

Social Media Marketing for Manufacturers