a brief account on the status of Indian print and electronic media after 1990

1. INDIAN MEDIA AFTER
1990
Print and other forms

2. IMPACT
Broadsheets became colourful
User-friendly content
Embraced new printing methoods
English newspapers are in trouble and Hindi, Malaylam,
Marathi and Telugu are the boom markets
rising purchasing power and price inelasticity – increased
the circulation figures
Language markets overtook the English dailies
Circulation war- HT vs TOI, TH vs TOI, Dainik Jagaran-
Rajasthan Patrika, Dainik Bhaskar

3. IMPACT
More number of printing presses setup there by
increasing the number of editions and circulation
The flourishing pink paper
Literacy rates triggered the growth of indian press
Newspaper houses joining hands with the large business
conglomorates
Ad- revenue oriented business model
Political parties using it as an ideological apparatus
Big media houses launching vernacular dailies

4. IMPACT
Magazine industry embracing the niche style
Advertisers get a better offering.
Fdi relaxations- 26%