2. NETWORK LIFE
As we kick off 2014 …
Stephane Faggianelli
is promoted to take
on the broader role
of regional president
in our Europe/Middle
East & Africa (EMEA)
region.
Warm welcome to
Martin Conneen
who joins us as
regional president
for Wunderman
APAC.
New regional leadership
“As 2014 begins, I want to take this opportunity to extend my heartfelt greetings for the season and
appreciate you all for our accomplishments and achievements in the last few years. We have grown
exponentially in terms of our size and structure, with 2013 witnessing a global change in the way we
position ourselves.
As we continue to invest in success, we aim to further solidify our offering to a new generation of
marketers and their need for real-time consumer conversations. The emphasis has and should
continue to be on our clients in order to show the Wunderman difference in digital, data & CRM. The
recent changes in the regional team are steps towards strengthening our organization while not losing
focus on growth and ambition. Nimesh Desai, Michel Mommejat and Krishnan Menon have been
given new mandates to support us in making this happen. Bryce Whitwam in Shanghai has also been
given an extended role to ensure we pool our capabilities together to bring world-class, creative ideas
to completion.
Remember the network is paramount. We may be best in our respective markets but we are better
together. And that drive is what will take us to the top.
As I pass the baton on to Martin Conneen and the regional team, I would like to thank one and all for
your support and dedication to achieve what we have today. Here’s to an even better and bigger
2014!
- Stephane Faggianelli

3. NETWORK LIFE
Shout out loud – Short summary of Communications in 2013

4. NETWORK LIFE
Sigi Awards 2013/2014 – Final Lap
We ring in the New Year knowing there are hundreds of
great creative campaigns done on behalf of our clients that
have a good chance of winning at the coveted Sigi
Awards. The entry deadline looms and completed entries
would need to be submitted by the end of the day January
29th, Wednesday.
WPP Atticus Awards – Last call for entries!
Chris Jones and Vince Ota, executive creative director at Wunderman China Group and
Wunderman International Japan respectively, have kindly extended their expertise to assist with
the submissions. For more tips and expert review prior to submission, feel free to reach out to
Ravleen Kaur for further details.
Open exclusively to professionals working in WPP companies, winners share up to
$55,000 in cash prizes for original published thinking.
Entry is free and the deadline for submission is 31 January 2014, Friday.
Go to inside.wpp.com/InsideWPP/Marketing/Atticus/ to download an entry form.
Latest The Wire – WPP Newspaper out now
Check out the latest issue of WPP's award-winning global newspaper
online - keep up with what's hot and happening around the WPP world
and beyond. The newspaper is published for 170,000 WPP folks around
the world.
Issue 50 – Q1 2014 can be viewed at https://wire.wpp.com/issue50/

5. NETWORK LIFE
Wunderman China Group gets a website makeover
Check out their new website at http://www.wunderman.com.cn/
Wunderman Singapore launches Microsoft’s National App - Real Impact
National App - Real Impact is an Global Desktop App for Microsoft employees in the 4 listed countries
and is available on the Windows Store for Windows 8 devices only.
http://apps.microsoft.com/windows/en-sg/app/c0736f3d-6a4e-4454-800c-7c0d0eebf289
Creative: Keith Tan, William Arya and Cyndy Messah
Technology: Emil Purugganan, Phyo Zin Wai and Saiful Halim
Production: Manoj Nair, Jessen Tan and Darren Tan
Account Manager: Rheena Khera
Objective: Wunderman Singapore was tasked to build Windows 8 desktop App for Microsoft APAC –
Citizenship Asia Pacific team. Real Impact Malaysia was launched on 6th January 2014 and Singapore,
Indonesia and Philippines will follow.
Microsoft employees can now have first-hand information
on how Microsoft supports the Government and Economic
transformation in their respective countries’ National Plan;
hence ‘Real Impact’.
This is the first Windows 8 App and will be a walking
presentation to government bodies, external vendors,
partners, businesses as well as useful for internal sharing.

6. CREATIVE SPOTLIGHT
Meet January’s Creative of the Month:
Raymond Murphy
“From no age at all I could pick up a pencil and draw, but a
special thanks goes to a Belfast upbringing for instilling an
awareness of identity, association and community. I worked
in illustration and graphic design in various jobs, but it
wasn’t until I eventually left Ireland altogether and
experienced a non-English-speaking environment in Japan,
that the significance of language, and its expression,
revealed itself. The fact that both the visual and the spoken,
together, give form to culture and strengthens community
has huge emotional resonance with me and has continued
to be a cornerstone element in my creative approach ever
since.
Ray’s Pick of the Month
Wunderman Indonesia has it for me in spades this month. They are taking advantage of great
local character to capitalize on global assets to build rich experiences that have authentic appeal and
foster real engagement.
First place goes to the work for Nokia Lumia 1020. Getting the product endorsed by domestic talent
in a way that is approachable and in the hands of the target is something that can normally prove
difficult. However, here it’s easy to get in and play with the celebrities’ photos to your heart’s content,
and then get that all important share. All the while it extolls the virtues of the product, with a ream of
videos and photography, all of which are of the same authentic, no mess, universal tone and manner.
My name is Raymond Murphy and I’m an art director at
Wunderman International Tokyo. Right – let’s get to the
work!”

7. CREATIVE SPOTLIGHT
Work on Ford’s all-new Ecosport Discovery also stands out thanks to its youthful art and copy.
Everything is driven from the verb and does well to project the concept of action. Getting to know
your own city is a great way to celebrate local character, and touches a nerve with those who want to
express something about where they’re from. Let’s face it, who doesn’t? I particularly like the
graphics and typography thanks to their simplicity and consistency.
Definitely a worthy mention for the work behind Microsoft Office 365. It’s fairly normal to see
promotional work geared toward students, however it makes all the difference that Microsoft are
offering an internship. This real offering screams authenticity to the target audience, and by
leveraging the social media fan-base to create conversation around 365 invests in the long-term, for
the product and for the appeal of the company in general – well done!
Wunderman Indonesia’s work to introduce the new Ford line-up: B515 Ecosport Discovery
“More good work from
Wunderman Indonesia”

8. NEW BUSINESS
Huge congratulations to the following teams on the following new business wins -
 Wunderman Shanghai: OnStar (CRM)
 Wunderman Shanghai: Cloud Health (Branding/Logo Design)
 Wunderman International Japan: Global Logistics Properties (Digital and SEO site rebuild/CMS)
 Wunderman Taiwan: LINE (Online/Offline program)
*The above information is for internal communications only; it should not be communicated externally (especially to the Press) unless approved by
Wunderman APAC team.

9. AWARDS
AGENDA Hong Kong
has done an amazing jobs at the awards front! Congratulations to the team on winning a total of 16
awards in the month of December alone.
HK4As Kam Fan Awards 2013:
 Wyeth’s Two Thoughts One Goal
 Silver, Media Single - Best use of Digital Media
 Bronze, Media Campaign - Best use of Digital Media
 Bronze, Media Campaign - Best use of Social Media
 Merit, Media Single - Best use of Social Media
 Nike’s M vs W
 Bronze, Media Single - Best use of Social Media
 Merit, Best Use of Digital Technology & Innovation
 Merit, Media Single - Best use of Digital Media
 Nikon’s ‘I am the City Explorer’
 Merit, Website/ Mini-site (Campaign sites)
Mob-Ex Awards 2013:
 7-Eleven’s Monster University
 Gold, Best Viral Marketing
 Gold, Best Mobile Site
 Starbucks’ My Starbucks Rewards
 Silver, Best CRM & Loyalty Programme
Communicator Awards 2013:
 Microsoft’s Simply Faster Trilogy, Award of Excellence
(Online Video - Innovative/Experimental)
 Starbucks’ My Perfect Summer Friends, Award of
Distinction (Online Advertising & Marketing)
 Starbucks’ Reunion for Joy, Award of Distinction (Online Advertising & Marketing - Game or
Application)
 Darlie’s Shine Your Day, Award of Distinction (Online Advertising & Marketing - Game or Application)
 Colgate’s Refreshing Tea Garden, Award of Distinction (Mobile Sites: Health & Wellness)

10. Laura Cheng, HR director at Wunderman China Group, wins the first ever Greater China Agency of
The Year for Talent Management Person award, sponsored by Campaign Magazine. Laura prevailed
over a field of nominees from China and Hong Kong to win it all.
Yee Poh Ling, senior vice president, Global HR APAC, Wunderman Asia Pacific was also a runner-up
for APAC Talent Management Person of the Year.
AWARDS
MOVERS & SHAKERS
Bryce Whitwam has been elevated to lead all Wunderman network companies/subsidiaries in
Shanghai. Huge congratulations on the well deserved promotion! Full announcement on
www.wunderman.com

11. CONNECT & SHARE
Creative Deep Dive
Next session will feature the winners of 2013 Q4 creative review and will be held in the month of
February. Stay tuned to the details reaching your inbox!
Digital Deep Dive
January ’14 – The new year kicks off with an exciting session by Komli Media. Twitter has partnered with
Komli to manage all Southeast Asia sales and help to develop the regional market for Twitter and its
Promoted Products through a series of education and training programs for agencies and large
advertisers. The deck can be accessed on the Loop.
If you wish to recommend any speaker or partner or have suggestions, please feel free to contact
Ravleen Kaur, regional network coordinator.
Planning and Analytics Ring
January ’14 – Upcoming session will feature Peter Emmanuel Juan, social media manager at
Wunderman International Philippines and will be held in February.
If you wish to recommend a planner/strategist/personnel from the Wunderman network, please
feel free to contact Andrew Ong, regional knowledge coordinator.

12. IN THE PRESS
In December 2013 and November 2014, Wunderman has had extensive coverage on the
following:
• New regional leadership - Martin Conneen takes the reigns of Wunderman APAC as
president. Full press release on Wunderman APAC Blog.
• Wunderman APAC powers up regional team. Full press release on Wunderman APAC Blog.
• Bryce Whitwam promoted to managing director for all Wunderman network companies in
Shanghai. Full press release on Wunderman APAC Blog.
• Bryce Whitwam writes an editorial piece for Campaign Asia – Death of creative digital
agency.
• Chris Jones speaks with Creative Interviews .
The full APAC press review can be found on The Loop.
Source: The Drum Source: Mumbrella Asia Source: Campaign Asia

13. 2013 Milestones for Zed Graduate and Zed Academy
TALENT PROGRAM UPDATES
For ZED Academy, APAC as a whole was able to over-achieve targets set in 2013 by 26%. Some key
markets that have gone beyond expectations include Singapore, Philippines, Thailand and China that
went trail-blazing all the way!
For ZED Graduate, APAC was not able to achieve meet target in 2013 to take advantage of EDB
funding. Some challenges faced were a slower US economy and demand in China for rare- data
analytics skills that are tough to find in Singapore.
In the upcoming months of 2014, markets are encouraged to give stronger consideration to hiring
fresh graduates from Singapore. HR will continue to push in every market and seek your support in
doing so.
Target Actual Target Actual
Country Z Academy Z Academy Z Graduate Z Graduate
Australia 6 6
Beijing 4 5 1
Guangzhou 2 7
Hong Kong 4 1 1
Indonesia 4 1
Japan 5 2 2 1
Korea 2 1 2
Malaysia 2 1
India (New Delhi) 4 2
Philippines 5 7 1
Shanghai 18 39 1
Singapore 10 14 4 10
Taiwan 2
Thailand 5 7
Vietnam 1
Total 74 93 12
11
(+3 in US&UK)

14. SNAPSHOTS
Wunderman APAC offices ring in Christmas and the new year …
Wunderman Shanghai
AGENDA Hong Kong
Bryce Whitwam, Sunny Hermano and Chris Jones distribute
Christmas goodies as the office Santa Claus!
Comwerks & Wunderman Singapore
December
birthday
babies
Picking out lucky
draw winners!

15. SNAPSHOTS
Wunderman China Group wishes clients a ‘kick-ass’ Year of the Horse!
Wunderman in China developed a little souvenir for our clients - Rattle-drum. The hand-shaped
strings will pat the drum which looks like a horse’s ass. It’s a play on a Chinese phrase to “kick ass” -
slap the horse.
Great idea, Team China!

16. KNOWLEDGE & INTELLIGENCE
10 Trends that will Shape our World in 2014 and Beyond
They are:
IMMERSIVE EXPERIENCES: Entertainment, narratives and brand experiences will become more
immersive and altogether more enveloping in a bid to capture consumers’ imagination and
attention.
DO YOU SPEAK VISUAL?: We’re shifting to a visual vocabulary that relies on photos, emojis,
video snippets and other imagery, largely supplanting the need for text. “Visual” is a new lingo
that needs to be mastered.
THE AGE OF IMPATIENCE: With the mainstreaming of the on-demand economy and our always-
on culture, consumer expectations for speed and ease are rising exponentially. As businesses
respond in kind, making the availability of their products and services more instant, impatience
and impulsiveness will only continue to increase.
MOBILE AS A GATEWAY TO OPPORTUNITY: In emerging markets, the mobile device is coming to
represent a gateway to opportunity – helping people change their lives by giving them access to
financial systems, new business tools, better health care, education and more.
TELEPATHIC TECHNOLOGY: Thanks to the rise of brain-computer interfaces and emotion
recognition technology, brands are getting more adept at understanding consumers’ minds and
moods, and reacting accordingly in a very personalized way.
THE END OF ANONYMITY: Thanks to an array of new technologies and a growing drive to collect
personal data, it’s becoming nearly impossible to remain unobserved and untracked by
corporations and governments. As anonymity becomes more elusive, expect pushback from
consumers and a growing paranoia around technologies and services that affect privacy.
In their ninth annual forecast,
JWTIntelligence shares 10 key trends
that will drive consumer mind-set and
behavior for 2014 and beyond. These
trends examine how consumers are
both welcoming and resisting
technology’s growing omnipresence
and a result of quantitative and desk
research conducted throughout the
year.

17. KNOWLEDGE & INTELLIGENCE
RAGING AGAINST THE MACHINE: As we move further into the digital age, we’re starting to both
fear and resent technology, fretting about what’s been lost in our embrace of unprecedented
change. We’ll put a higher value on all things that feel essentially human and seriously question
(while not entirely resisting) technology’s siren call.
REMIXING TRADITION: With social norms quickly changing and a new anything-goes attitude,
people are mashing up cherished traditions with decidedly new ideas, creating their own recipes
for what feels right.
PROUDLY IMPERFECT: Imperfection and even outright ugliness – the quirky, the messy and the
clearly flawed – are taking on new appeal in a world that’s become all too polished or mass-
produced. The imperfect is coming to feel more authentic, and also more comforting and
meaningful.
MINDFUL LIVING: Consumers are developing a quasi-Zen desire to experience everything in a
more present, conscious way. Once the domain of the spiritual set, mindful living is filtering into
the mainstream, with more people drawn to the idea of shutting out distractions and focusing on
the moment.
Watch the video or the condensed report on slideshare. The full report can be purchased and
download “10 Trends for 2014 and Beyond”. For more information, contact Andrew Ong, regional
knowledge coordinator.
Curious?
Read the December issue of APAC
Digital Trends for inspiration.

18. KNOWLEDGE & INTELLIGENCE
Global Intelligence Dossier of the Month: Millennials
For more information and assistance, please contact Andrew Ong, regional knowledge
coordinator.
If you have any news or suggestions, please contact: Ravleen Kaur or Michel Mommejat.