This presentation will give a brief idea about aviation industry and has given emphasis on kingfisher airlines which is facing losses....

1. Abhishek Tewari IILM, Gurgaon RETAIL MARKETING KINGFISHER AIRLINES – CRASHING TO THE GROUND? 05 / 12 /2008

5. Frequent, reliable departures Lean, highly productive ground and gate crews High aircraft utilization Premium ticket prices 1st class Passenger service Bases at 5 Important airport Good Meals Comfortable Seats & Comfort 218 flight in 38 destination High compensation Of employees Safety of Employee and passenger Ground Services Internet Reservation and etc In-flight Experience “ Kingfisher, The Premiumfare Airline” New aircraft Flight Models (cabin crew) Luggage Handling & Processing Abhishek Tewari, IILM Gurgaon

10. ADVERTISING & BRANDING HOARDINGS SPONSORSHIPS BRAND AMBASSADORSHIP EVENT ORGANIZATION

11. 305.89 1,441.39 - 16.25 - 742.44 14.39 104.05 165.83 1039.85 - 19.53 - 188.14 FINANCIALS Abhishek Tewari, IILM Gurgaon

15. “ We have done our homework. I have done 10 months of meticulous planning for this venture. Today it has become fashionable to launch an airline. But we have a huge brand pull because of the Kingfisher brand. Half of my marketing problems are solved.” :VIJAY MALLYA IN BT ON APRIL 10,2005

16. THANK YOU !!