BIOGRAPHY: Born in Patiala, Punjab, India in 1949. Goyal moved to Delhi to work in his uncles travel agency - a modest first step to building a hugely successful business. As an international airline agent, Goyal understood the industry and as an Indian, he knew the frustration felt by Indias middle classes towards the state-owned carriers. So he decided to launch his own airlines for the domestic air- travel specially to cater the needs of India’s middle class.
In May 1974, Naresh Goyal founded Jet air (Private) Limited to look after Sales and Marketing operations of foreign airlines in India. Naresh Goyal took advantage of Open Skies Policy of the Government of India and set up Jet Airways. After degree he was appointed as the public relation manager of Iraqi Airways in 1969. from 1971 to 1974 was the regional manager for ALIA, Royal Jordanian Airlines. After that worked with the Indian offices of Middle Eastern Airline, where he gained experience in various areas including ticketing, reservations and sales.
ACHIEVEMENTS According to Forbes he is the 96th richest person in India with net worth of $435 million On November 16, 2011, in a unique honour, Belgium conferred the "Commandeur of the Order of Leopold II", one of the country’s highest civilian distinctions, to Mr. Naresh Goyal, On August 6, 2010, Mr. Goyal received the prestigious Lifetime Achievement Award by the Travel Agents Association of India (TAAI) Honoured at the fourth edition of the prestigious CNBC TV18 India Business Leader Awards, in the ‘Taking India Abroad’ award category, at the Taj Lands End, Mumbai on January 22, 2009
POSITIONS HELD BYNARESH GOYALHe is the present Chairman of Jet Airways Mr. Goyal was also appointed Chairman of Jet Lite in 2007 Mr. Goyal currently serves on the prestigious International Air Transport Association (IATA) Board of Governors for the year 2009-2010
JET AIRWAYS The Jet Airways was founded on 1993 by Naresh Goyal With its first flight in 1993, Jet Airways has come a long way to becoming the fastest growing airlines in the world- now all set to change the way you fly- for the better Jet Airways is offering76 Destinations- Each connected every 5 minutes. Jet airways take acquisition and subsequent re- branding of the erstwhile Sahara Airlines Limited
SPECIAL SERVICES…. Infant and child care Expectant mothers Unaccompanied minors Medical case Extra seat Guests with disabilities Travel with pets
THE BIG GAMBLE To start an Airline was not a small thing and involved a big risk. Mr Goyal was able to persuade a group of Middle East investors to back him and with the help of this backup he launched Jet Airways. It was a big gamble, but Goyal sensed that deregulation was in the air. Sure enough, Indias state monopoly over scheduled air transport ended in 1994.
SERVICES SALES Jet has since put its rivals to shame by offering high-quality service, comfort, and reliability, yet it operates on a break-even of 65 per cent seat sales - 20 per cent below that of many rivals.SERVICE TRACKER What is it? =>One type of Questionnaire. More then 57000 tracker were collected and analysed. Includes various aspects of services. Four scale based feedback. Examples of questions.
Mile Stones 1993: Jet Airways begins domestic operations flying Boeing 737 jets. 1997: Kuwait Airways and Gulf Air sell their stakes in Jet Airways. 1999: A regional network is launched with turboprop aircraft. 2004: The first international services are started. 2007: Acquired Air Sahara and re-launched it as jet lite.
Q.1 The market share of Jet Airways is falling due tointense competitions .Should Jet continue its focusupon business customer under current competitivescenario? Jet Airways adopt marketing mix (4p’s) strategy for holding its market share in the business. The merger of Air India with Indian is creating another entity, Which would pose competition to the leadership position of Jet Airways. To spiraling growth rates in travel by business travelers Adopt aggressive stance against its competitors
Q.2 The services tracker instruments devised byJet Airways tracking its services quality is a betterinstruments than the SERVQUAL instruments. Doyou agree with the statement ? if yes , why? Yes , The services tracker instruments devised by Jet Airways tracking its services quality is a better instruments than the SERVQUAL instruments. The service tracker instrument of Jet Airways is far more comprehensive. Help in identifying any specific areas of improvement in the various operations of the airline It is fundamentally based upon the sequential incident technique.
Q.3 The current yield management system used by the JetAirways can be improvised further by prompt communicationwith potential customer and ensuring full occupancy in allflights. What is your opinion? The yield management system used by Jet Airways has scope for improvement. System developed by company when flights is depart from airport, to confirm no seats are vacant. So it can be ensured that even the last vacant seat before the flight departure is sold out to some customer, who is willing to travel the benefit of economical fares.