14. Managerial Implications
#1: You cannot just post content for the
sake of it, you have to understand your
audiences consumption pattern.
#2: Tools such as Hoot suite & Tweet
O’clock can help one perfect their
content sharing
15. Discussion Question
The motive behind ideal
time/size/frequency is to maximize the
reach of ones content.
What other ways do you feel brands
use or should be using to get the most
out of their tweets/posts?
16.
17. Appendix - Tactics to max. reach
• Twitter - If you ask followers to “RT,” you’ll get a 12X
higher retweet rate than if you don’t. But if you spell out
the word “retweet,” that figure jumps to 23X
• Facebook - It’s also a good idea to run photos — photo
posts get 39% higher interaction rates than average
• Fill in the blank posts get 9 times more comments
• Tweet O’Clock, a twitter app allows you to find out when
it’s best to tweet someone.Just enter their Twitter
username, select the timezone to display the results in..
then click on <Find>