Social Media Marketing  For Financial Advisors Prasant Naidu Founder- lighthouseinsights.in
Is Your Objective Clear?
So How Many Social Media A/C’s?
Social Media Marketing Tips <ul><li>Find where are your customers </li></ul><ul><li>Don’t open 10 accounts </li></ul><ul><...
I have done all Now What?
Facebook Engagement <ul><li>Stick to your Objective </li></ul><ul><li>Genuine Content </li></ul><ul><li>Mix Content </li><...
Facebook Apps <ul><li>Landing Page-ShortStack </li></ul><ul><li>Appreciating Fans- Booshaka  </li></ul><ul><li>YouTube Vid...
Facebook Common Mistakes <ul><li>Inconsistent </li></ul><ul><li>Info page empty </li></ul><ul><li>Sharing only Links </li>...
Reliance Mutual Fund-FB
Kotak Securities-FB
Twitter Engagement <ul><li>Connect </li></ul><ul><li>Listen </li></ul><ul><li>Converse & Engage </li></ul><ul><li>Share & ...
Twitter Common Mistakes <ul><li>Incomplete Bio </li></ul><ul><li>Re-tweet parrot </li></ul><ul><li>All about ‘I’ </li></ul...
Twitter Apps Purpose Apps <ul><li>Connecting </li></ul>Followerwonk, Twellow, Twitter Search <ul><li>Managing </li></ul>Ho...
Reliance_MF - Twitter
LinkedIn Company Page <ul><li>Complete Your Company Page </li></ul><ul><li>Build Followers </li></ul><ul><li>Interesting &...
LinkedIn Groups <ul><li>Objective </li></ul><ul><li>Personal Touch </li></ul><ul><li>Some Rules </li></ul><ul><li>Be Activ...
<ul><li>Community important not network </li></ul><ul><li>Quality of posts matter not number </li></ul><ul><li>Human touch...
Be Human and Humans Will Talk… Prasant Naidu Founder - Lighthouse Insights @LHInsights
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Social Media Marketing-Financial Advisors

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Social Media Marketing for Financial Advisors at the wikipaisa conference.

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Social Media Marketing-Financial Advisors

  1. 1. Social Media Marketing For Financial Advisors Prasant Naidu Founder- lighthouseinsights.in
  2. 2. Is Your Objective Clear?
  3. 3. So How Many Social Media A/C’s?
  4. 4. Social Media Marketing Tips <ul><li>Find where are your customers </li></ul><ul><li>Don’t open 10 accounts </li></ul><ul><li>Don’t follow your competitor </li></ul><ul><li>Start small and then grow BIG </li></ul>
  5. 5. I have done all Now What?
  6. 6. Facebook Engagement <ul><li>Stick to your Objective </li></ul><ul><li>Genuine Content </li></ul><ul><li>Mix Content </li></ul><ul><li>Pictures Speak More </li></ul><ul><li>Respond don’t Ignore </li></ul><ul><li>Appreciate Your Fans </li></ul><ul><li>Be Regular but don’t Spam </li></ul><ul><li>Facebook Guidelines </li></ul>
  7. 7. Facebook Apps <ul><li>Landing Page-ShortStack </li></ul><ul><li>Appreciating Fans- Booshaka </li></ul><ul><li>YouTube Videos- Involver </li></ul><ul><li>HyperAlerts, AllFacebookStats.com </li></ul><ul><li>Manual & Minimal Is better </li></ul>
  8. 8. Facebook Common Mistakes <ul><li>Inconsistent </li></ul><ul><li>Info page empty </li></ul><ul><li>Sharing only Links </li></ul><ul><li>Landing page clueless </li></ul><ul><li>Not responding </li></ul><ul><li>Wall is Blog Roll </li></ul><ul><li>Too many Facebook tabs </li></ul><ul><li>No clue of guidelines </li></ul>
  9. 9. Reliance Mutual Fund-FB
  10. 10. Kotak Securities-FB
  11. 11. Twitter Engagement <ul><li>Connect </li></ul><ul><li>Listen </li></ul><ul><li>Converse & Engage </li></ul><ul><li>Share & Recommend content </li></ul><ul><li>Smart Hashtags </li></ul><ul><li>Time well and don’t spam </li></ul><ul><li>Be What You are </li></ul><ul><li>Don’t be a Salesman </li></ul>
  12. 12. Twitter Common Mistakes <ul><li>Incomplete Bio </li></ul><ul><li>Re-tweet parrot </li></ul><ul><li>All about ‘I’ </li></ul><ul><li>Not regular </li></ul><ul><li>Spamming with links </li></ul><ul><li>Cry baby </li></ul><ul><li>You post too much in short time </li></ul>
  13. 13. Twitter Apps Purpose Apps <ul><li>Connecting </li></ul>Followerwonk, Twellow, Twitter Search <ul><li>Managing </li></ul>Hootsuite, Tweetdeck, Grabinbox <ul><li>Follower Stats </li></ul>TwitterCounter <ul><li>Hashtag Stats </li></ul>TweetReach 5. Automating Buffer 6. Others Commun.it, Twitter Lists, Engag.io
  14. 14. Reliance_MF - Twitter
  15. 15. LinkedIn Company Page <ul><li>Complete Your Company Page </li></ul><ul><li>Build Followers </li></ul><ul><li>Interesting & Helpful Updates </li></ul><ul><li>List Your Products & Services </li></ul><ul><li>Monitor </li></ul>
  16. 16. LinkedIn Groups <ul><li>Objective </li></ul><ul><li>Personal Touch </li></ul><ul><li>Some Rules </li></ul><ul><li>Be Active </li></ul><ul><li>Appreciate & Monitor </li></ul><ul><li>Sub-Groups </li></ul><ul><li>LinkedIn Polls </li></ul>
  17. 17. <ul><li>Community important not network </li></ul><ul><li>Quality of posts matter not number </li></ul><ul><li>Human touch matters than apps </li></ul><ul><li>Conversation important than likes </li></ul><ul><li>Have Patience </li></ul>
  18. 18. Be Human and Humans Will Talk… Prasant Naidu Founder - Lighthouse Insights @LHInsights

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