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abhinav.fyi @abhinavguptas
AI & Evolving
Customer Trust
Dynamics
Source: Salesforce's 'State of the Connected
Customer' Study, 6th 
Edition
abhinav.fyi @abhinavguptas
53%
of customers believe
generative AI can enhance
companies' customer service.
abhinav.fyi @abhinavguptas
56%
of customers are willing to
embrace AI for enhancing their
experiences in 2023.
abhinav.fyi @abhinavguptas
68%
of customers believe that AI
advancements increase the
importance of company
trustworthiness.
abhinav.fyi @abhinavguptas
37%
of customers trust AI to be as
accurate as a human.
abhinav.fyi @abhinavguptas
74%
of customers express concerns
about unethical AI practices.
abhinav.fyi @abhinavguptas
57%
of customers believe that
increased transparency in
usage can enhance trust in AI.
abhinav.fyi @abhinavguptas
80%
of customers favor involving a
human in reviewing and
validating AI outputs.
abhinav.fyi @abhinavguptas
89%
of customers insist on knowing
if they're talking to AI or a
human.
abhinav.fyi @abhinavguptas
75%
of customers believe that
Generative AI could introduce
new data security risks.
abhinav.fyi @abhinavguptas
29%
of customers believe that
solicitation of customer
feedback can deepen trust in
AI.
Thanks!
Abhinav Gupta
Salesforce MVP(8x) & Enthusiast,
Founder Concret.io
abhinav.fyi @abhinavguptas

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AI & Evolving Customer Trust Dynamics (1).pdf