Understanding Data Mask: Discover what Salesforce Data Mask is and its pivotal role in obfuscating confidential information in Sandbox environments. Core Functionality: Learn how Data Mask enables admins and developers to mask sensitive data like Personally Identifiable Information (PII) in sandboxes. Platform Native Technology: Uncover how Data Mask utilizes Salesforce's native obfuscation technology for comprehensive data masking in both full and partial sandboxes. Versatile Data Protection: Delve into Data Mask’s support for various data protection approaches, including anonymization, pseudonymization, and deletion, to replace or erase sensitive data irreversibly. Customizable Masking Levels: Understand how to tailor your data masking with options like random characters, similarly mapped words, or pattern-based techniques for specific needs. Instant Data Removal: Discover the ability of Data Mask to permanently delete sensitive data in sandboxes, ensuring complete and permanent data removal. Managed Package Benefits: Learn how Data Mask, as a managed package, can be installed and configured in an Unlimited Performance or Enterprise production org for seamless integration. Configuring Masking Levels: Explore how to configure masking levels directly in your production org for automatic implementation in new sandboxes. Protection from Malicious Internal Users: Find out how Data Mask ensures sandboxes are protected from data leaks and malicious internal actors. Contractor & Developer Compliance: Learn how Data Mask enables external developers and contractors to test productively without compromising compliance or privacy. Avoiding Compliance Fines: Understand how Data Mask helps in avoiding costly data privacy compliance fines by enforcing least privilege access to sensitive customer information. Unmasking Is Not an Option: Grasp the security implications of irreversible data masking in Salesforce sandboxes.

1. abhinav.fyi @abhinavguptas
Salesforce
Data Mask
Mask, Protect, Comply

2. What is Salesforce Data
Mask?
Data Mask is a powerful data
security tool that obfuscates
confidential or protected information
when deploying Sandbox
environments on Salesforce.
abhinav.fyi @abhinavguptas

3. Core Functionality
Data Mask enables admins and
developers to mask sensitive data in
sandboxes, such as Personally
Identifiable Information (PII).
abhinav.fyi @abhinavguptas

4. Platform Native Tech
Utilize platform-native obfuscation for
comprehensive data masking in full or
partial sandboxes.
abhinav.fyi @abhinavguptas

5. Versatile Data Protection
Data Mask supports multiple
approaches, including
anonymisation, pseudonymisation,
and deletion, to replace or erase
sensitive data irreversibly.
abhinav.fyi @abhinavguptas

6. Customizable Masking Levels
Tailor your data masking with options
like random characters, similarly
mapped words, or pattern-based
techniques.
abhinav.fyi @abhinavguptas

7. Deletes Sensitive Data
Instant Data Removal: Permanently deletes
sensitive data in sandboxes.
Ensures complete and permanent data
removal, making it unrecoverable and
irreversible.
Perfect for strict compliance needs,
preventing data replication in non-
production settings.
Aids in adhering to GDPR, CCPA, HIPAA,
etc., by eliminating sensitive data traces.
abhinav.fyi @abhinavguptas

8. It’s a Managed Package
Data Mask is a managed package; it
can be installed and configured in an
Unlimited Performance or Enterprise
production org.
abhinav.fyi @abhinavguptas

9. Configuration and Control
Configure masking levels directly in your
production org for automatic
implementation in new sandboxes.
abhinav.fyi @abhinavguptas

10. Malicious Internal Users
Data Mask ensures Sandboxes are
protected from data leaks and malicious
internal actors and reduces your security
review overhead.
abhinav.fyi @abhinavguptas

11. Contractor & Dev Compliance
Data Mask ensures external developers
and contractors can test productively
without compliance or privacy concerns.
abhinav.fyi @abhinavguptas

12. Avoid Compliance Fines
Data Masks helps you avoid costly data
privacy compliance fines by enforcing
least privilege access to sensitive
customer information.
abhinav.fyi @abhinavguptas

13. Unmasking Is Not An Option
Ensures highest security‚ once data is
masked in the sandbox, it cannot be
unmasked.
abhinav.fyi @abhinavguptas

14. abhinav.fyi @abhinavguptas
Thanks!
Abhinav Gupta
Salesforce MVP(8x) & Enthusiast,
Founder Concret.io