This document summarizes a presentation about Salesforce Web3. It discusses: 1. What Web3 is and how it differs from Web1 and Web2 by being read-write-own, decentralized, and trustless. 2. Key use cases for Web3 like DeFi, NFTs, and DAOs. 3. An overview of Salesforce Web3's features which allow managing NFTs and smart contracts fully within Salesforce with no coding required. 4. Examples of three customers who used Salesforce Web3 for loyalty programs and branded NFT collections. 5. Salesforce Web3's pricing starts at a $50K annual contract with API pricing and

1. Salesforce
Architect Summit 23
Pune
What’s Web3 for
Salesforce?
Abhinav Gupta
@abhinavguptas

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3. Abhinav Gupta
Salesforce MVP, Architect & Founder of concret.io
Delivering Enterprise Solutions since 2004 using Java, Microsoft, and via
Salesforce 2008.
Excited about Web3 revolution since 2021, did a certification from IIT
Kanpur on Blockchain, and multiple other courses to upskill on Web3 stack.

4. A G E N D A
Web3
01 Quick recap
SF Web3
02 Features & Offerings
SF Web3
Customers
03 Overview of what 3 top
customers did using SF + Web3
SF Web3
Pricing
04

5. Web 1.0: Read-Only (1990-2004)
Mostly,static website,emails,providing information only.
Web 2.0: Read-Write (2004-now)
● Transactions,Social Media,e-Commerce,Advertising,Payment Gateways
● A few giants owning majority of internet,social media,commerce,payments.
● Data is new oil/gold.
Web 3.0: Read-Write-Own
● coined by Ethereum co-founder Gavin Wood shortly after Ethereum launched in 2014.
● Why? Too much TRUST put into hands of select few giants.
Web 1 vs 2 vs 3
Source: https://ethereum.org/en/web3/

6. “decentralized”
instead a major chunk of internet controlled/owned by centralized entities,ownership gets distributed
amongst its builders and users.
“permissionless”
everyone has equal access to participate in Web3,and no one gets excluded based on any bias. Thus,
anyone can publish d-apps. Consensys Algorithm,i.e. Bitcoin - POW
“trustless”
Humans are not trustworthy,Smart Contracts (code/program) are,specially when transactions are
immutable and irreversible,and are publicly documented on blockchain.
3 pillars of Web3
Source: https://ethereum.org/en/web3/

7. DeFi (Decentralised Finance)
Uniswap,Aave,etc – Code (Smart Contract) based finance,powered by Crypto and your non-custodial
crypto wallet.
NFTs
Communities based on cause i.e. PFPs,Art,Utility,Memberships,Gaming,Fundraising and much more.
DAOs
Community driven governance and decentralised enterprises via smart contracts. Voting rights for
decisions/changes driven by NFTs,Tokens
3 Key Use Cases - Web3

8. June 2022
● Salesforce announced pilot named NFT
Cloud at CNX ‘22.
● Three customers onboarded in pilot
● Processed > 275,000 NFT transactions.
March 2023
Official launched
Salesforce Web3 - Quick History

9. 100% native Salesforce app
● It’s a managed package
● No need to integrate or move outside of Salesforce,one can deploy a NFT collection and control all
aspects from Salesforce.
No Code
● Don’t need to be a web3 pro,no coding skills needed
● All functions done via standard Salesforce Objects detail pages and layouts.
Experience Cloud Components
● Offers web3 compatible lightning components for your communities.
● Drag and drop the same in the community flows for NFT checkout/sales.
What’s Salesforce Web3?

10. Web3 integrated in CRM Data Model
Extending standard Product,Category data model with Web3 data points,like: wallet IDs,NFT
collection/mint details, transaction history,& wallet risk scoring etc.
No Code - Smart Contracts
● Familiar Interface: Create,configure the features,terms for NFT collections using a
secure/audited template via Standard Object detail screens
● Deploy on any blockchain with just a few clicks.
● Seamless IPFS management for media and metadata – no need to find third party service and
integrate that with Salesforce.
● Templates available for popular use cases like allowlists,blind mints,discounted pricing etc.
What’s Salesforce Web3?

11. Royalty Management
Popular B2C features like Payment splitters etc are available at clicks for admins to easily
configure split of royalties into multiple wallets,based on roles.
Configurable role based security
Data model that easily structures wallets for different personas and roles,like Finance,Admins
etc. Supports multiple wallets for different functions and features.
Sustainable Blockchains
Not using POW (Proof of Work) blockchains,that are energy intensive. Opting for eco friendly
Consensus protocol blockchains like Polygon,and Ethereum.
What’s Salesforce Web3?

12. Royalty Management
Popular B2C features like Payment splitters etc are available at clicks for admins to easily
configure split of royalties into multiple wallets,based on roles.
Configurable role based security
Data model that easily structures wallets for different personas and roles,like Finance,Admins
etc. Supports multiple wallets for different functions and features.
Sustainable Blockchains
Not using POW (Proof of Work) blockchains,that are energy intensive. Opting for eco friendly
Consensus protocol blockchains like Polygon,and Ethereum.
What’s Salesforce Web3?

13. Exclusive Access To Merch & Events
Members will gain early access to events,exclusive capsule collections,and
collaborations.
Exclusive Partnerships & Collaborations
Members will gain access to special events hosted in collaboration with other artists
& partners,who also embrace the non-stop creative potential of the digital world.
Co-Create With Our Partners
More access to community for better opportunities
Salesforce Web3 - Customer “Scotch & Soda”
Clothing brand spread out of multiple stores in Amsterdam. They partnered with Salesforce to launch its new NFT
loyalty program “Club Soda 3.0” with 1003 NFTs, 100% minted on the first day.
https://web3.scotch-soda.com/

14. Crown Royal Care Package
20,000 free NFTs claimed,tied to 1
million care packages sent to active
military and counting.
Mattel built a CRM-connected Hot Wheels NFT
Garage Series featuring 215,000 unique NFTs.
Mattel - Hot Wheel Garage
Salesforce Web3 - Customers

15. ● 50K USD minimum annual contract to start with.
● Two price tiers,i.e.
a. Web3 Connect
■ Integrates blockchain data with core CRM Data Model.
■ Wallet management & monitoring
■ Lighting components for Flow and checkout
■ Pushes and pulls Web3 data like Smart Contracts,Media,Transactions
■ $ 2.50 / 5 API Calls
b. NFT management - Everything from
■ Creating new NFT Collections
■ Deploying Smart Contracts,amd Metadata/Media on IPFS.
■ Management of Sales,Royalties, Payment splits,airdrops,mints etc
■ $ 10 / NFT Created
Salesforce Web3 - Pricing

16. THANKS!
Do you have any questions?
Drop DM on LinkedIn or Twitter
@abhinavguptas