Wind River Chumby Motorola Stacatto

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  • Quick overview of Wind River Corporate info (30 sec)
  • Wind River Chumby Motorola Stacatto

    1. 1. Wind River at a Glance <ul><li>Founded 1981, IPO 1993 </li></ul><ul><li>42,000+ Developer Community </li></ul><ul><li>Products running in 350+ million devices </li></ul><ul><li>$328M Revenue FY08 </li></ul><ul><li>$244M Cash </li></ul><ul><li>$81M Annual R&D Investment </li></ul><ul><li>35%+ Commercial Market Share </li></ul><ul><li>450 Development Engineers </li></ul><ul><li>200 Support Engineers </li></ul><ul><li>300+ Professional Services </li></ul><ul><ul><li>North America, EMEA, APAC </li></ul></ul><ul><li>1507 Employees Worldwide </li></ul><ul><li>History & </li></ul><ul><li>Experience </li></ul><ul><li>Financial </li></ul><ul><li>Engineering </li></ul>
    2. 2. Wind River Professional Services “ Custom Solutions for an Agile World” Full Custom Design – Concept to Deployment. Develop Hardware, FPGA, Software, PCB, Mechanical Design. Systems Integration Subsystems and Third Party IP Functional and Compliance Testing Automated Test, Agency Test, Requirements Traceability Manufacturing Insertion Knowledge Transfer Pilot Production Complete Systems Integration Services We sell “Time to Market” 24 Year History of “ Doing the Impossible”
    3. 3. Wind River Designs in Digital Video <ul><li>World Leader in Digital Video Design Services </li></ul><ul><ul><li>Design wins in STB, PVR, IPTV </li></ul></ul><ul><ul><li>Involved from earliest products </li></ul></ul><ul><ul><li>50+ Video Solutions designs over 15 years </li></ul></ul><ul><li>Digital Video Core Competencies </li></ul><ul><ul><li>Software-intensive appliances </li></ul></ul><ul><ul><li>H/W and S/W STB Architectures </li></ul></ul><ul><ul><li>Middleware porting layers </li></ul></ul><ul><ul><li>IPTV streaming and QoS management </li></ul></ul><ul><ul><li>DRM and Content Management </li></ul></ul><ul><ul><li>Convergent Video Solutions </li></ul></ul><ul><ul><li>HTML and Java Technologies </li></ul></ul><ul><ul><li>Testing and Validation </li></ul></ul><ul><ul><li>Networking Connectivity </li></ul></ul>
    4. 4. Wind River for Digital Living Devices Service Enablement Specific Middleware (Wind River + 3 parties) Wind River Service Applications Hardware Optimization Integrated Horizontal Middleware Wind River Linux Wind River VxWorks Communication Service Live phonebook, P&A, Voice/Video call SMS/MMS messaging, Whiteboard sharing, Etc. Multimedia Service Music, Video player, Photo Album Game (flash), Etc. Daily Life Service Weather, Stock, Recipe, Memo, Clock Video notification, News, etc. Local Service Banking, Local traffic, Education Local advertisement (local news, on-sales …)
    5. 5. DIGITAL LIVING OVERVIEW <ul><li>Chris Perret, Wind River Systems </li></ul>
    6. 6. Digital Living Trends <ul><li>My Content – anywhere </li></ul><ul><ul><li>In living room, in pocket, in vehicle </li></ul></ul><ul><li>New device models </li></ul><ul><ul><li>IP devices – integrated TV, STB, content viewers </li></ul></ul><ul><ul><li>MID – with or without voice support </li></ul></ul><ul><ul><li>Home data management – family connectivity </li></ul></ul><ul><ul><li>Family servers – in home and in the cloud </li></ul></ul><ul><li>Hybrid connectivity </li></ul><ul><ul><li>Wired/wireless </li></ul></ul><ul><ul><li>Multiple paths per device – choose “best” </li></ul></ul><ul><li>Open Source </li></ul><ul><ul><li>Android, MythTV, LiMo, Moblin </li></ul></ul>
    7. 7. Connected Home <ul><li>Visual devices </li></ul><ul><li>Capture/playback devices </li></ul><ul><li>Storage/distribution devices </li></ul><ul><li>Mobile/Nomadic devices </li></ul>Interoperability is Key
    8. 8. Open Source in the Digital Home <ul><li>Open source middleware standards create new areas of competition & extensibilities. </li></ul>Growing silicon enablement across multiple Tier 1 speeds time to market. Advanced device optimization products unlock value around OEM-grade distribution. Ecosystem competition as industry standardizes on 1-2 Linux platforms.
    9. 9. Interoperability <ul><li>In many cases, having interoperability between the network topology and multiple devices is key. </li></ul>STB PC PMP Mobile Removable
    10. 10. Carriers <ul><li>Carriers we speak to are looking at new ways to monetize the network and to create customer loyalty </li></ul>Source: Thomson Grass Valley
    11. 11.
    12. 12. bringing the personalized internet to consumer electronics multimedia interactive always-on at-a-glance social
    13. 13. chumby: the internet ecosystem for consumer electronics designed from the ground up for MANY connected consumer electronics devices <ul><li>always on − no wait to boot up </li></ul><ul><li>always on − no wait to launch browser </li></ul><ul><li>touchscreen − no keyboard/mouse </li></ul><ul><li>ambient − no user interaction required, but… </li></ul><ul><li>fully-interactive − not just a viewer </li></ul><ul><li>information at a glance </li></ul><ul><li>personalized info − only what you want </li></ul><ul><li>chumby runs on MANY inexpensive devices </li></ul><ul><li>one account – for all of your devices </li></ul>blu-ray players internet radios in-car devices new net-connected devices digital photo frames screen phones net-connected TVs videogame consoles
    14. 14. one account chumby “cloud” approach enables rapid deployment of new services transactions, subscriptions, detailed user-profiling & targeted advertising real-time stream of small Flash widgets <ul><li>chumby rich media & interactivity enables deep profiling/ad-targeting captured at chumby server: </li></ul><ul><li>what do users click on? </li></ul><ul><li>what do they like/dislike? </li></ul><ul><li>time of day they interact </li></ul><ul><li>what types of content do they want? </li></ul><ul><li>who are their friends (“chums”)? </li></ul><ul><li>what type of music do they like? </li></ul><ul><li>zip code, age, gender, education-level </li></ul>Targeted advertising Sell content “ applications” Subscription services Photo processing services Sell custom alarm tones/videos Agency affiliate transactions e.g., eBay bids, Amazon purchases, Flickr subscriptions Voice recognition Integrate with smartphone apps Video on demand
    15. 15. chumby content partners… over 1,000 widgets and growing… open publishing platform… Flash-based/multimedia…
    16. 16. chumby widget publishing workflow <ul><li>over 1,000 widgets and growing </li></ul><ul><li>over 75% from outside developers </li></ul><ul><li>large global media companies </li></ul><ul><li>large internet companies </li></ul><ul><li>individual developers & creators </li></ul><ul><li>chumby users themselves </li></ul><ul><li>community ratings </li></ul><ul><li>popularity ratings </li></ul><ul><li>what’s new </li></ul><ul><li>special promotion of content </li></ul><ul><li>widgets automatically update </li></ul><ul><li>widgets easily shared across devices </li></ul><ul><li>chumby reviews widgets before they go public </li></ul><ul><li>chumby assists developers through chumby developer forums </li></ul><ul><li>chumby creates templates & code for others to use </li></ul>
    17. 17. … and chumby users create & share their own content with everyone a creator, chumby widget supply grows rapidly easy content sharing embed & share via existing services enhanced messaging/e-cards messaging
    18. 18. Home Video Architectures and DLNA 2/19/08 Kevin Wirick
    19. 19. Leading the Video Industry <ul><li>2,000 systems passing > 80M homes </li></ul>#1 Digital cable set-tops <ul><li>80 Million digital entertainment devices shipped </li></ul>#1 IPTV set-tops #1 Digital video networks #1 IPTV Headends #1 Digital video processing <ul><li>6 Million units shipped </li></ul><ul><li>21,000 encoder channels shipped </li></ul><ul><li>Thousands of on-air channels worldwide </li></ul><ul><li>Millions of ads inserted every day </li></ul>8 Emmy Awards for technical innovation from Academy of Television Arts and Sciences
    20. 20. Today’s Home Video Architecture Non-DVR Set Top Non-DVR Set Top Network Interface Stream Select and Decrypt A/V Decoder Graphics A/V Interface Network Services Management User Interface Management DVR Storage DVR Set Top Connected TVs Coax Cable CARD
    21. 21. DLNA Video Architecture Non-DVR Set Top Non-DVR Set Top Home Network Interface Stream Select and Decrypt Network Services Management User Interface Management DVR Storage DLNA Video Gateway Connected TVs Terminate Protocols and Encap-sulate for DLNA Graphics Server for CEA2014 Remote User Interface Home Network Interface A/V Decoder CEA2014 Remote User Interface Advanced DTV Home LAN Remote Control Cmds
    22. 22. WUSB model for sync-n-go application <ul><li>Move recorded TV shows and movies from STB to handset </li></ul><ul><ul><li>Ideal for quad-play providers </li></ul></ul><ul><ul><li>Works on any handset </li></ul></ul><ul><ul><li>Data transfer fast enough that users don’t get impatient </li></ul></ul><ul><li>Short term opportunity </li></ul><ul><ul><li>Increases content consumption (time-shift and space-shift) </li></ul></ul><ul><ul><li>Reduces churn (wireless users get locked to TV content) </li></ul></ul><ul><li>Future opportunity </li></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Targeted advertising </li></ul></ul><ul><ul><li>Content sharing within network (handset to handset) </li></ul></ul><ul><li>Alternative paths from STB to handset </li></ul><ul><ul><li>1 hour of TV show is ~50-100MBytes </li></ul></ul><ul><ul><li>Easier to control transfer from TV’s remote control </li></ul></ul><ul><ul><li>Longer transfer time requires more battery’s use </li></ul></ul><ul><ul><li>Files will get bigger as video resolution improves </li></ul></ul><ul><ul><li>(*) Android phone, 100MBytes file, equivalent to 1 hour TV show. 3G measurement on iPhone because of 3G availability </li></ul></ul>(*)

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