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FACTORS AFFECTING DEMAND AND
SUPPLY IN ENTERTAINMENT INDUSTRY
PRESENTED BY-
ARCHIKA SINGH
BHAGYASHRI SATHE
ABHINANDAN SINGLA
ADITYA MALIK
ALTAMASH HASAN
ANSUMAN PANDA
The media and entertainment industry in India consists of
many different segments under its folds such as television, print,
and films. It also includes smaller segments like radio, music,
OOH, animation, gaming and visual effects (VFX) and Internet
advertising. Entertainment industry in India has registered an
explosive growth in last two decades making it one of the fastest
growing industries in India. From a single state owned channel,
Doordarshan in the 1990s there are more than 400 active channels
in the country.
Changes in the Entertainment Industry Over the Years
 Growth in Customer Affinity for Live Entertainment
Live Performances For the Younger Audience
 Boosting Of Ticketing Business Through E-Commerce
Online Payment Portals acting as platforms for selling of movie
tickets
 Penetration of Indian Films sets By Foreign Film Makers
Migration of Foreign Filmmakers to Indian Sub Continent
FACTORS AFFECTING DEMAND IN MEDIA&
ENTERTAINMENT INDUSTRY
 PRICE OF ACCESSING MEDIA
 INCOME
 TASTE AND PREFERENCES
 TECHNOLOGY
FACTORS AFFECTING SUPPLY IN MEDIA&
ENTERTAINMENT INDUSTRY
 COST OF SETTING THE INFRASTRUCTURE
 INNOVATION OF TECHNOLOGY
 AVAILABLITY OF INPUTS
 INVESTMENT CAPACITY
THE FUTURE OF MEDIA AND ENTERTAINMENT
 By 2021, Cisco says that 82% of all internet traffic will stem from digital video
 There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in 2016
 The eSports market will jump 152% in size by 2021
 By 2021, there will be 650 million subscribers to services like Amazon Prime or Netflix
 5G latency is expected to be 0.001 seconds, which is 15-60x faster than 4G
 Fast Growing Revenue Segment
 Convergence throughout the industry
 Data Consumption will continue to grow
CHALLENGES
 Piracy
 Producers
 Lack Of Good Script
 Sensor Boards
 Approvals And Licences
 Digitization
CONCLUSION
Factors affecting demand in entertainment industry

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Factors affecting demand in entertainment industry

  • 1. FACTORS AFFECTING DEMAND AND SUPPLY IN ENTERTAINMENT INDUSTRY PRESENTED BY- ARCHIKA SINGH BHAGYASHRI SATHE ABHINANDAN SINGLA ADITYA MALIK ALTAMASH HASAN ANSUMAN PANDA
  • 2. The media and entertainment industry in India consists of many different segments under its folds such as television, print, and films. It also includes smaller segments like radio, music, OOH, animation, gaming and visual effects (VFX) and Internet advertising. Entertainment industry in India has registered an explosive growth in last two decades making it one of the fastest growing industries in India. From a single state owned channel, Doordarshan in the 1990s there are more than 400 active channels in the country.
  • 3.
  • 4. Changes in the Entertainment Industry Over the Years
  • 5.  Growth in Customer Affinity for Live Entertainment Live Performances For the Younger Audience  Boosting Of Ticketing Business Through E-Commerce Online Payment Portals acting as platforms for selling of movie tickets  Penetration of Indian Films sets By Foreign Film Makers Migration of Foreign Filmmakers to Indian Sub Continent
  • 6. FACTORS AFFECTING DEMAND IN MEDIA& ENTERTAINMENT INDUSTRY
  • 7.  PRICE OF ACCESSING MEDIA  INCOME  TASTE AND PREFERENCES  TECHNOLOGY
  • 8. FACTORS AFFECTING SUPPLY IN MEDIA& ENTERTAINMENT INDUSTRY
  • 9.  COST OF SETTING THE INFRASTRUCTURE  INNOVATION OF TECHNOLOGY  AVAILABLITY OF INPUTS  INVESTMENT CAPACITY
  • 10. THE FUTURE OF MEDIA AND ENTERTAINMENT
  • 11.  By 2021, Cisco says that 82% of all internet traffic will stem from digital video  There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in 2016  The eSports market will jump 152% in size by 2021  By 2021, there will be 650 million subscribers to services like Amazon Prime or Netflix  5G latency is expected to be 0.001 seconds, which is 15-60x faster than 4G  Fast Growing Revenue Segment  Convergence throughout the industry  Data Consumption will continue to grow
  • 12. CHALLENGES  Piracy  Producers  Lack Of Good Script  Sensor Boards  Approvals And Licences  Digitization