2. The Karwak Group
• Karwak Marketing and Consultancy Services
Management and Marketing Consultants
• Karwak Eco Matters
Enterprise with an aim to be closer to nature
• Karwak Exhibition Solutions
Foldable Branding and Exhibition Solutions
www.karwak.com
4. Our Mission
• To excel in everything that we do
• To follow the unconventional
• To think out of the box
• To tread unknown paths
• To contribute to the society
responsibly and with commitment
www.karwak.com
5. •20 + years of rich Consultancy experience
in the field of management
•Expertise in General Management,
Strategic Marketing / Sales and Customer
Relationship Management
•Diverse Experience with consultancy for a
fast food restaurant to automation projects
and garden nursery to software
•Strong team : Qualified and Experienced
•Happy and satisfied customer base with
repeated assignments executed
•No Marketing. Only positive word of
mouth is a secret to our success
•Global presence through tie-up with
Xceeda Group - UK
www.karwak.com
6. The Team - Karwak
Mr. Abhay Kardeguddi – Chief Consultant
(A consultant, trainer, teacher, an author and an Entrepreneur)
Electronics Engineer with MBA in Marketing and B.Sc.
Horticulture.
25 years of rich experience in the field of Management, Sales,
Marketing and CRM.
14 years of teaching experience at reputed B-Schools.
Member Advisory committee
• MIT Institute of Design
• Symbiosis
www.karwak.com
7. Senior Member and Professor : Corporate MBA program by SCDL
(Symbiosis, Pune) - Average rating of 8.9 on 10 across industry segments.
Senior faculty - MITSOB, Pune: Harvard Business school pattern of education –
five times awarded as an ‘outstanding visiting faculty’.
Authored 3 books on CRM, advanced CRM and CRM in Service Industry.
Presently working on a book “ CRM-Text and Cases” for Mcgrawhill
publications.
Domain expert to Tata Interactive Ltd.( A Tata Group Of Company) on CRM
e-learning module.
Core team member and active role in ‘Design Management’ / Strategic design for
Business course, first of its kind in India for MIT-Institute of Design.
Member Academic council : PICT-STM.
Member of Think Tank of Global School of Management (affiliated with Clarke
and Harvard University of US)
www.karwak.com
8. The Team - Karwak
The Team Comprises of competent Professionals Having
varied experiences.
Ms. Asawari Mulgund
Masters in Management with 8 yrs of experience in the field
of Sales and Marketing.
Mr. Rajesh Thakur
BE Production - with 5+ years of experience in the field of
Retail Sales and Marketing.
Mr. Anurag Bhusari
BE Mech - with 5 years of experience in the field of Sales,
Marketing and Research.
www.karwak.com
9. Associate Consultants and Trainer’s
• Mr . Vishwajit Honap: Chartered Accountant - 12 yrs
of experience. 10 yrs of teaching experience in
reputed management Institute
• Dr. Satish Patil – Analytics and Research Expert. Total
Experience of 12 years in India and abroad
• Mr. Vikram Godse: MBA with 6 years of experience.
• Mr. Amit Bhise: MBA with 5 years of diverse
experience.
• Rahul Mantri: MBA Finance with 5 years of
Entrepreneurial experience
10. Advisory Board
Nachiket Thakur ( GM – Mahindra
Engineering ltd, Pune.)
Santosh Inamdar ( Head Engineering,
Material Planning, Ware house and ERP
– Bobst India)
Mr. Dilip Randive ( VP International
Busienss Development SEED)
Vinod Shastri – Entrepreneurship Expert.
Dileep Amolic – HR Consultant.
Priyanvada Barbhai – Software Projects
Consultant.
11. • Strategic and Marketing Consultancy.
• Strategy, Sales, Marketing and Business Audit.
• Service Marketing and CRM.
• Need based training Workshops.
• Customer care.
• Market Study and Marketing Research.
Karwak Offerings……
www.karwak.com
12. Strategic and Marketing Consultancy
• To analyse and strategise with the senior management
of the client for developing sustainable and
differentiating strategies for the clients.
• Involving senior management team in doing this.
Practicing managers can come out with real great
ideas. It is about creating the right platform and
occasion to get them involved in vision building.
13. Strategy and Marketing Audit
• To have a 360 deg. Analysis of Marketing of an
Organisation to identify gaps and indicate
growth areas.
• A suggested Marketing plan is presented at
the end of the the Marketing Audit.
• Sales and Business Audit is about in-depth
Analysis of Sales and Business plans /function
/ systems and the team.
14. Service Marketing and CRM
• Service Business needs a definite different
approach. The tangibility, variability and all
other aspects pose a real challenge.
• Karwak prefers to involve people in getting
desired results and this happens through a
combination of Marketing and HR.
• Also, we focus on Relationship aspect to retain
and develop Loyal Customers across the
Relationship ladder.
15. Need based training Workshops
• TNA – Training need analysis is one of our
main ingredients in making training workshop
a success. It is an in-depth exercise to get the
real understanding of the organisation, the
team and the issue at hand.
• While everybody understands that training
cannot do miracles. A systematic and
passionate, sustained effort can bring in the
desired result.
16. Market Study and Marketing Research
• To closely work with the client to understand
the problem or the study agenda.
• To brainstorm ( The advisory team members
are real help at this stage)
• To try and ascertain the issue beyond the
realms of the study.
• To present a possible solution/s.
17. The Assignment in numbers
Have successfully conducted
• No. of consultancy projects: 60 nos.
• No. of training projects :200 + workshops.
www.karwak.com
18. Few of our proud moments
• It was a really nice session on Marketing Management with you today. Thanks a lot
for giving as your valuable insight on the subject.
Rajarshi Ray – Officer Flight Operations dept.
Kingfisher Airlines – Mumbai
• Team Wipro who have attended CRM workshop are really happy & exited to
have you in .
Lenoy
Talent Creation, Wipro, Mumbai
• I appreciate you and your team for the training workshop which has helped a lot in
improving our staff’s sales ability, team motivation, confidence level, being job
courteous towards guests, making them more confident of their job and last but not
the least they realized the importance of Team work.
Anees Khan (M.D.)
ZK’s Pune
19. • Your commitment to the effort is whole hearted and you have spent your time
unstintingly on building o f the team. Your recommendation, plans and
methods of reviews are being followed with good results.
SBEM Pvt. Ltd. Pune.
• We express our deep gratitude and total appreciation of your excellent performance. It
was almost like relearning marketing and rediscovering fundamental marketing
principles. We enjoyed the learning thoroughly. It was indeed a very fruitful
relationship and we have been very much benefited from it.
Everest Electromagnetics, Pune.
• The market study project: Your precise feedback on the customer perception, the
Agents and the competition has come very handy and useful in our decision-making.
We are satisfied with the efforts and hard work put in by you and your team members.
M.P. GROUP, Pune.
• Thank you very much for the excellent work done by you and your team. Your
presentation, research and data will indeed help us to understand existing problem and
move forward with your solutions.
SCDL – Symbiosis , Pune
20. • It was a brilliantly planned and executed programme of great help to students getting
much needed industry exposure.
Bharati Vidyapeeth: Centre For Bussiness Studies,Pune
• We are happy to inform you that we are totally satisfied with the solutions/systems
provided by you. We are planning to take your service for our branch offices all over
India.
Forbes Marshall, Pune
• “Karwak Training program on “Improving Customer Relations” has proved to be
very valuable and will help our team improve their performance. Your methods and
innovative ideas were appreciated by one and all.”
Pradeep Kavthekar,CEO
Supertech Solutions Ltd., Banking - ERP Software Co
• “Your workshop on marketing was really very informative and it generated series of
thoughts in my mind. It has truly added new insight towards marketing.”
Sameer Darekar, Art Director
Genesis Advertising
21. Some Of Our Proud Customers
Global Companies
• Indian Oil
• Mercedes Benz
• Infosys
• Wipro
• Cap Gemini
• Thermax Ltd
• Emcure Pharma
• Kingfisher Airlines
• PICT-SITM (Coventry UK)
Indian Companies
• Amanora Corporation
• Rohan Builders
• C. DAC. Pune
• Praj Industries
• Lavasa Corporation
• SBEM Pvt ltd.
• Supertech Solutions ltd.
• Forbes Marshall
• Symbiosis Centre for
Distance Learning
www.karwak.com
22. Some of the Marketing / Business Audit And Market Study Projects
•Master Handlers Pvt Ltd. : Automation and Material Handling company : Market for Flexible
conveying systems in India.
•MP Travels: Facilities management company: Market Study Volvo Buses India.
•Krislon Ceramics: Plastic moulding distributor: Market Study for Bathroom fittings and Tiles
in Local Market.
•Supertech Software: Banking Software comapany: Marketing and Business Audit.
•SBEM Pvt Ltd.: Instrumentation Products: Customer Perception Study and Marketing Audit.
•ZK’S: A fine dining Restaurant: Marketing Audit.
•Pizzaria.. A Fast food chain: Marketing Audit.
•Design tells: A design House: Marketing Audit.
•MIT Institute of Design: Students perception study and Value added Programme.
•SCDL – Symbiosis: Strategy and Marketing Audit.www.karwak.com
