This document contains proposals for three different projects: 1. The Blazter project aims to expand an existing SMS broadcasting solution to increase revenues. Key milestones include reviewing policies and creating new packages. 2. The Star-Up project proposes collaborating with social media influencers to help distribute music content and increase revenues from a notification service. 3. The Uplift SMS Banking project seeks to increase users and transactions for a mobile banking service by 16% by launching programs with banks and improving customer education and analytics.

1. AGILE PROJECT
AREA-1 BUSINESS PROPOSAL
Abdi Januar Putra
(Marketing)

2. ROCKETING THE REVENUES
NSP FOR SELEBGRAM SMS BANKING BLAZTER

3. CORPORATE
GO RETAIL
BLAZTER
Abdi Januar Putra
(Marketing)

4. PROJECT NAME - BLAZTER
Project Overview
Project
Background and
Description
• Web2SMS Solution is currently limited to
broadcast SMS for providing information to
internal company (employees)
• There is a great potential of existing corporate
customer (5.244 corporate customer) who have
not used Web2SMS solution and the potential of
partners (200,000 subs) could be potential
customers for web2sms solution
Project
Objective
Extending the service positioning web2sms as media
campaigns, increasing the revenue of SMS and CB
kartuHALO
Outcome
/ target
• Increase CB kartuHALO as much as 10,824 subs
which is used as a pilot charging service web2sms
• Increased Revenue kartuHALO 12 Bio, particularly
SMS Revenue
Key
Milestone
• Web2sms policy review (Target W8)
• Create a new package web2sms (Target W11 -
W12)
• Create a new policy and legal protection of
Web2SMS Solution (Target W10)
• Socialize to all AM and conduct massive campaign
of Web2SMS Solution to Customers (Target W13)
Key Challenge
Threat and Constraints
Required Support and Competence
(Internal & External)
• SMS Filtering policy and
customers protection related
to SMS Spamming
• Internal resources :
• Statement of regulatory clearance for Blazter
services that comply with regulations and
consumer protection laws
• New policy of Web2SMS Solution
• Create legal protection for Web2SMS Solution
• Product redundancy with SMS
Bulk digital advertising
• Internal Resources:
• Merging products between Web2sms with SMS
bulk digital advertising
• Create a variant of the package to target the
retail segment (Rp150K for 1000 SMS and
Rp100K for 500 SMS)
Abdi Januar Putra
(Marketing)

5. WHY STAR-UPBASIC IDEAS TO EXECUTE STAR-UP
5
MARKETING THEMSELVES
• All celebgram will marketize
their followers.
• What we do is making artwork
• Collaboration promotions
• Everything becomes cheaper.
SUSPENSION PROGRAMS
• NSP REV’S DECREASED
• REV’S 132 Bn (Yearly)
• REV’S 11 Bn (Avg Monthly)
• SUBS – 5.2 Mn
• TRX – 6.2 Mn
ONLY 9% CB using NSP
ONLY 1 NSP active on every NSP subs
B2B2B2C CONCEPT
1ST B – TELKOMSEL
2nd B – RECORDING CO
3rd B – CELEBGRAM
4th C – THE FOLLOWERS

6. Project Overview
Project
Background and
Description
• Only 9% Customers of Area-1 using NSP
(5.2M from 53M Subscribers)
• Average using NSP is about 1 NSP per
MSISDN.
• Nowadays trend is music. NSP user is
increasing with various songs related to this
music digital trend.
• Using SELEBGRAM as the concept of
B2B2B2C and as the customer focust is
their followers.
Project
Objective
Help SELEBGRAM to ease the pain point in
order to create NSP and how to distribute to
their followers
Outcome
/ target
• Increasing NSP users especially in Youth
Segment.
• Increasing NSP’s Revenues from
11.5B/Monthly becom 20B/Monthly.
Key
Milestone
Key Challenge
Threat and Constraints
Required Support and Competence
(Internal & External)
• NSP perceived as the
additional not the needs
(values) for our customer.
• External resource:
• Expert from anthropology and psychology sector
to support in determining high-spender customer
needs and behavior, the stimulant required
• Diverge high-spender customer FGD to test and
validate our product value proposition
• Need support from CP and Recording Company to
provide best content (NSP)
• Need dashboard to monitoring
NSP trends.
• External resource:
• Hiring a data scientist expert to support
segmenting NSP customer based on proposed
offering
• Internal resource:
• Platform availability assurance to support analytic
tools
• NSP become the engine of sales to gain
revenues from youth, corporate, and
government.
• Riding the trend of Social Media domination
with SELEBGRAM as the NSP Icon.
PROJECT NAME – STAR UP

7. WHY SMS BANKING?
- Help government in supporting CASHLESS SOCIETY
- SMS Banking can hit direct revenues
- Though only 1 bar, customers can do bank transactions

8. Project Overview
Project
Background
and
Description
• SMS Banking contributes approximately
16% of Sumatra Digital Services Revenue,
and keep growing steadily.
• Sumatra Active SMS Banking user is only
4.4%. There is still huge opportunity to grab
new and recurring user.
• Increase user transaction, which will directly
contributes to SMS Banking revenue.
• Support government cashless society
initiative
Project
Objective
Increase SMS Banking user and transaction in
all Sumatra region.
Outcome
/ target
• Increase SMS Banking contribution to 24.5%
• Joint program and promo with National and
BPD bank.
Key
Milestone
Key Challenge
Threat and Constraints
Required Support and Competence
(Internal & External)
• Changing customer behavior
from SMS Based to
Broadband/Internet Based
(application) Banking
• Promote and heavy campaign SMS as universal
technology that can be used in feature phones without
needing internet connection.
• Educate customer of SMS banking reliability for
banking transaction
• Lack of user knowledge to
activate and use SMS banking
• Lack of CS motivation to
encourage user to activate
SMS Banking
• Lack of Business Intelligence
analysis that is accessible by
banks
• Budget for area/regional to create activation program
(lucky draw or direct reward) for each bank.
• Budget for user acquisition incentive for Bank
Customer Service.
• Report and dashboard for bank so as to bank
management can control and review SMS Banking
performance.
• High barrier of entry for bank
to implement SMS Banking,
especially for BPD. It is
perceived costly and difficult
for new bank to integrate to
Telkomsel SMS Banking
• Provide flexible and cooperative selections of System
Integrator (SI) to help banks integrate the system.
• Provide competitive revenue share scheme that appeal
to SI and Bank.
• Program Launch in selected Bank (BNI, BRI,
MANDIRI, BCA, Bank Sumut, Bank Nagari,
Bank Sumsel Babel) – W1 Feb 2018
• Program launch in 19 banks all around
Sumatra (Q1-Q4 2018)
PROJECT NAME – UPLIFT SMS BANKING

9. 9
TERIMAKASIH
Abdi Januar Putra
(Marketing)