This document summarizes Ben Kinney's presentation on lead generation strategies for real estate agents. It discusses using different websites, search engines, classifieds, blogs, social media, and advertising to generate traffic and leads. Specific strategies mentioned include posting ads on sites like Backpage, Craigslist, and active rain; blogging about listings and local content; using PPC advertising on Google Adwords, Bing, Facebook; and engaging on social media like Facebook groups, Twitter, and Pinterest. The goal is to capture visitors from various traffic sources and convert them into real estate leads. Metrics provided show the visit-to-lead conversion rates from different sources.

1. Tiny Bubbles 1

2. 5000 Leads for FREE

3. Presenter
Ben Kinney
Seattle, Washington
Twitter: @benkinney
Session Title Slide # 3

5. #RAINCAMP

6. The Long Tail Truth
Number of times a phrase is searched on the search engines
20% 80%
Different Phrases (Bellingham Real Estate – Birch Bay View Homes)

9. EQUIP YOURSELF
Slide # 9

10. GET THREE SITES
Slide # 10

15. Track Them
Slide # 15

17. Visistat

18. CAPTURE THEM
Slide # 18

22. CONVERSION
GOAL
Slide # 22

23. Traffic Source Visitors Leads Visit-to-Lead
PPC Adwords 100 10 10.05%
BenKinney.com 100 11 11.32%
bing.com 100 9 8.80%
Craigslist 100 12 11.98%
Facebook 100 9 8.99%
Google Organic 100 5 5.54%
Activerain.com 100 6 6.68%

24. TRAFFIC
SOURCES
Slide # 24

25. SEARCH ENGINES
Slide # 25

28. THE CHANGE IS
Slide # 28

39. CLASSIFIEDS
Slide # 39

40. Backpage

41. Recommendation
1. Post ads every 48hrs
2. Limit amount of Postings /Hour
3. Vary URL and Language
4. Vary IP address / not mask
5. Using Posting Tools

42. Posting Goals
1. Buyers
2. Sellers
3. Talent
4. Market Listings

43. LISTINGS

44. Pretty Postings =  Leads

45. Property Postings

46. Buyer ADS

47. Free list of bank owned, foreclosure, and
short sale properties
Visit: http://www.benkinney.com
Or call
888-735-5112 Ext 1001
Text BANKOWNED to 59559

48. Seller

49. Curious what your home is worth? Get a
free online evaluation
Visit: http://www.benkinney.com
Or call
888-735-5112 Ext 1001
Text Value to 59559

52. Additional Tips
1. Offer Less
2. Use other mouse traps
3. Borrow Listings
4. Post Images of ADS

53. BLOGS
Slide # 53

56. Blog Tangibles
1. Blog your Listings
2. Blog Local Content
3. Blog about the coming soon!
4. Promote via Social Media

57. SOCIAL
Slide # 57

59. SEARCH.TWITTER.COM

61. FB GROUPS

62. FB Groups
1. Real Estate Success Principles
2. What should I spend my money on?
3. KW Referral Group
4. Mega Agent Mastermind

63. PPC ADVERTISING
Slide # 63

65. Advertising.Microsoft.com

66. Backpage
Adwords.com

70. FB ADVERTISING
Slide # 70

75. PINTEREST
Slide # 75

77. LOCAL
Slide # 77

79. Thank you for attending!
Please complete an evaluation form found
in the back of your program guide.
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