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Marketers working in the public interest focus on getting their target audience to do one of four
things: (1) accept a new behavior, (2) reject an undesirable behavior, (3) modify a current
behavior, and (4) abandon an undesirable behavior. Please provide a unique (that is, not covered
in lecture) real world example of each of these four goals for a target audience. Points will be
awarded for accuracy and uniqueness. You will earn 0 points if you cover an example

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  • 1. Marketers working in the public interest focus on getting their target audience to do one of four things: (1) accept a new behavior, (2) reject an undesirable behavior, (3) modify a current behavior, and (4) abandon an undesirable behavior. Please provide a unique (that is, not covered in lecture) real world example of each of these four goals for a target audience. Points will be awarded for accuracy and uniqueness. You will earn 0 points if you cover an example