1. There is a masthead at the top of the magazine cover which
Aaron Bradley 12T straight away catches your eye due to the impact of house
colour, font and size. The colour is red which is an on-going
colour throughout this front cover and connotes a theme of
warmly, love and passion during the customers into wanting to
2008- NME Music Magazine read more. The font is bold, stretched and big, making it stand
out increasingly more than the other writing on this page, they
want this to happen because it’s their brand name therefore
This magazine is an ‘NME’ - ‘New musical express’ they want people to remember it and this will help to do so.
and was one of the many front covers I found on the The differences in colours are ‘NME’ helps it to appear even
internet via Google search. This is one which I have bolder due to the clash of white, black and red.
picked out from 2008. Their tagline states ‘new musical express’ this has been kept
like this since early editions in 1993 and was even the
original name before it was abbreviated. This then still
stands out to customers who bought the magazine before it
changed and is still keeping the core of the magazine alive.
The tagline is hardly readable as the image has been sent to
the front, overlapping the tagline but this is something which
regular ‘NME’ readers will already know what it says. They
have chosen a block capital font with jagged line underneath
to help bring some emphasise towards the tagline. The
situation of the tagline is a common one and tends to sit just
below the masthead.
Within this magazine front cover there is a ‘Puff’ again like
the magazine from 2008, this is there again to promote
something which is inside the magazine but something that
they don't want to give away too much about, otherwise
they will read that and know all they want to about that
article, so they say a few words to entice in the potential
customers, hoping that they will buy it due to the puff, and
any of the promotional or freebies that they state. They have
made it very easy on the eye, using two contrasting colours:
red and blue so that the text stands out prominently. They
also use a ‘!’ for emphasis and ‘?’ for audience
involvement.
The Central Image is known to be one of the most important
parts of the front cover; this is what’s seen first out of
everything. This image has a sense of symmetry towards it,
again making the more attractive to look and enticing for
the readers to buy the magazine. This image is also a key
purpose into why customers will buy the magazine and will
often be related to the feature article. From this image it
connotes a sense of determination and passion due to the
look on their faces and the black clothes clashes against the
pale faces showing a sense of purity within them. This
picture denotes rock and indie due to the two men being
from Arctic monkeys and one supporting Arctic Monkeys in
a gig. These are both known as the Cover Models, they are
celebrities (Rock stars) therefore when customers look at
the front cover of the magazine, they have the power of
bringing the customers in, they both have a casual
appearance about them which may help entice another
section of customers. They blatantly helps the magazines
selling power due to them being well known and having a
large chance of appearing in the feature article which some
people will buy for that only. They also use a direct mode of
address as they are looking directly at you, straight away
making a connection with the reader.
There is also Anchorage which helps the customers
understand what the Central Image is about. Referring to
this magazine, it has anchoring underneath, ‘First major
interview as...’ this therefore gives the customers a hint
Within the front cover they also have a ‘Puff’ which is a device which helps to draw into what the feature article could be about. It directly
attention into certain elements within the magazine. They are often there to advertise a explains what the picture is depicting. In this magazine it
‘freebie’ or promotion of a special feature. For example, regarding this it states ‘Jack has been placed over the torso and above of there body,
Whites shock new album, out this week’, this then promotes Jack White and will making good use of the space and still allowing the
entice customers by being intrigued into the new album. The colours which they have readers to see who they are talking about. They use a
used are yellow and black which work great together as they are polar opposite variation within colours but keep all the house colours the
colours in terms of what they connote and the brightness of them, making it easier to same, white and red. They keep a difference in fonts to
read the writing. help signify which words are more important than others.

2. Aaron Bradley 12T
2013 ‘NME’ Music Magazine
Again, this magazine is ‘NME’ and was found on Google search although The masthead for this specific magazine still keeps in touch with
this one was from 2013, therefore one of their newest editions. the house colours of ‘NME, keeping the red firmly dominant
within the masthead. This is different from the magazine in 2008,
the reason for this is because they have to understand that they
will be attracting new audiences and this colour of red connotes:
liveliness, upbeat, happiness and is sincerely vibrant, reflecting
the readers. From the difference in colour you can see that the
designers have taken into consideration their audience as it will
have changed since the magazine from 2008. Although they have
still kept the positioning of the masthead in the same positioning
making it more recognisable and obvious to what magazine it is,
which explains how they can afford to ‘send the text to the back’
and miss part of the masthead because regular readers know the
magazine extremely well.
The Central Image is a collection of models, all with very pale
faces; fitting the house colour, white. They have also covered from
there neck below in an American flag, still keeping the house
colours within the magazine. The image also manages to entice the
younger audience into reading it due to them looking ‘indie’ with
fashionable hair style. This automatically intrigues youngsters into
reading it because the feature article is most likely to be about the
central image. The way the people within the central image are
positioned in a symmetric way with them appearing like a pyramid
of people. With the image people so big it shouts out at the readers
straight away and again is the first thing the customers are going to
see.
The Anchorage with this picture explains and fits the image
exactly. The anchorage states ‘The kids are alright’ this is
written in free flowing handwriting, fairly casual which
interlinks into the picture in the background, as they are
looking casual and relaxed. They have also placed the writing
directly over a darker surface which helps to bring out the
writing and make it more prominent and visible. It then also
makes it easier for the audience to understand what the central
image will be about; as if it interests them they are most likely
going to purchase it, especially with their being a big chance
that the feature article is about it as well.
There are many different Coverlines throughout this front cover. One which
states ‘Exclusive Jarvis Cocker Interview P4’ and another ‘Britain’s Palma
Violets...’ these all signify different attempts of attracting different audiences They also commonly have on the front of this magazine is the:
into reading the magazine. They tell the audience specifically the various Barcode, Price and Edition. These all have to be strategically
articles which are featured inside the magazine. These are clever attractive on placed on the magazine so that they are obvious to the customers
the eye, so you notice all the coverlines on the front cover for different reasons, on how much it is going to cost and whether they are buying the
mainly being the font and colour of the text. On all the coverlines, they have correct edition of NME. On this particular magazine, the barcode
cleverly used an alternation in opposite colours (red and blue, yellow and white is placed in the bottom left and the price and edition is placed in
and blue and yellow) these are all colours which stand out a lot when put the top right of the front cover. It says: 5 January £2.40, so from
together. this you can tell that it is a weekly edition otherwise it would
normally just state the month and as well you can clearly see the
price.

3. The masthead of even the earlier editions of the ‘NME’
magazine was still leading with the prominent, distinctive
house colours, which are: red, black and white. The
Aaron Bradley 12T masthead is big and bold, and the text is stretched out to
make it more appealing on the eye. They have cleverly
spelt out the unabbreviated spellings of the words which
1993‘NME’ Music Magazine are normally abbreviated in the masthead. ‘New, musical,
express’ this is spelt in yellow letters inside the ‘NME’
which again is attractive on the eye and makes it look
This is a ‘NME’ magazine, one of its earlier editions in 1993. I
more interesting. They have an outline of black around the
found this out from the internet, by searching for its earlier editions
red text which also makes it easier to see and read which
of NME.
fits into the house colours which are used so commonly
throughout the front cover.
The Central Image is two massive singers: one
from Oasis and the other from Blur, these are
both very famous singers and have been for a
massive amount of time, so straight away this
is going to entice the majority of people into
buying this magazine, simply for the fact that
they want to know what the feature article is
going to say about them. This image is in
black and white, and then it was more
traditional to use that sort of imaging, it also
fits into the house colours so when people see
a glimpse of this it is more obvious that it is a
NME magazine. The image on the left is a
personal mode of address as he is looking
directly at you, making you feel involved into
the magazine already, this is another sales
technique.
The Anchorage in this picture states: ‘Blur
vs. Oasis’ therefore immediately you can
recognise that the caption is relevant to the
picture and it therefore gives you a few
words of what the feature article could
possibly be about. The colour used for the
anchorage is a white, again one of their
house colours, reflecting against the red
background making it easier to read as it is
more visible. The ‘vs.’ had serrated edges
which makes it more eye catching, bringing
the focus of the customer on to that to
attempt to make them buy the magazine.
They have made very good use of the space
by putting the anchoring below the image
and using up some of the space as without
this the front cover would look and
disinteresting.
They have the Barcode, Price and edition all
positioned in slightly different places, the
barcode is placed in the top right of the
magazine and the edition and price is in the
top left of the magazine. These are both in
recognisable places but are not taking up to
much room so there is enough space to fill
with coverlines etc., they have decreased the
size of the writing but have still made sure
that the flow of house colours is the same.
They have made good use of fonts and colours throughout the magazine, and
still stick to this exactly 20 years from when this was published. The colours red, Through this specific magazine from the early 1990s’
black and white are strongly used throughout making it more evident that this is it is evident they have progressed to what they now
a NME magazine. They also use big and bold text throughout and smaller on the have in the twenty-first century. This is obvious as in
information they want you to see but not necessarily the most important. this there are no: pugs, pufs, secondary images,
limited coverlines whereas other have 6-10 on
average. So this expresses how far ‘NME’ has
progressed and how better their chances of attracting
customers have increased massively.

4. The masthead of even the earlier editions of the ‘NME’
magazine was still leading with the prominent, distinctive
house colours, which are: red, black and white. The
Aaron Bradley 12T masthead is big and bold, and the text is stretched out to
make it more appealing on the eye. They have cleverly
spelt out the unabbreviated spellings of the words which
1993‘NME’ Music Magazine are normally abbreviated in the masthead. ‘New, musical,
express’ this is spelt in yellow letters inside the ‘NME’
which again is attractive on the eye and makes it look
This is a ‘NME’ magazine, one of its earlier editions in 1993. I
more interesting. They have an outline of black around the
found this out from the internet, by searching for its earlier editions
red text which also makes it easier to see and read which
of NME.
fits into the house colours which are used so commonly
throughout the front cover.
The Central Image is two massive singers: one
from Oasis and the other from Blur, these are
both very famous singers and have been for a
massive amount of time, so straight away this
is going to entice the majority of people into
buying this magazine, simply for the fact that
they want to know what the feature article is
going to say about them. This image is in
black and white, and then it was more
traditional to use that sort of imaging, it also
fits into the house colours so when people see
a glimpse of this it is more obvious that it is a
NME magazine. The image on the left is a
personal mode of address as he is looking
directly at you, making you feel involved into
the magazine already, this is another sales
technique.
The Anchorage in this picture states: ‘Blur
vs. Oasis’ therefore immediately you can
recognise that the caption is relevant to the
picture and it therefore gives you a few
words of what the feature article could
possibly be about. The colour used for the
anchorage is a white, again one of their
house colours, reflecting against the red
background making it easier to read as it is
more visible. The ‘vs.’ had serrated edges
which makes it more eye catching, bringing
the focus of the customer on to that to
attempt to make them buy the magazine.
They have made very good use of the space
by putting the anchoring below the image
and using up some of the space as without
this the front cover would look and
disinteresting.
They have the Barcode, Price and edition all
positioned in slightly different places, the
barcode is placed in the top right of the
magazine and the edition and price is in the
top left of the magazine. These are both in
recognisable places but are not taking up to
much room so there is enough space to fill
with coverlines etc., they have decreased the
size of the writing but have still made sure
that the flow of house colours is the same.
They have made good use of fonts and colours throughout the magazine, and
still stick to this exactly 20 years from when this was published. The colours red, Through this specific magazine from the early 1990s’
black and white are strongly used throughout making it more evident that this is it is evident they have progressed to what they now
a NME magazine. They also use big and bold text throughout and smaller on the have in the twenty-first century. This is obvious as in
information they want you to see but not necessarily the most important. this there are no: pugs, pufs, secondary images,
limited coverlines whereas other have 6-10 on
average. So this expresses how far ‘NME’ has
progressed and how better their chances of attracting
customers have increased massively.

5. The masthead of even the earlier editions of the ‘NME’
magazine was still leading with the prominent, distinctive
house colours, which are: red, black and white. The
Aaron Bradley 12T masthead is big and bold, and the text is stretched out to
make it more appealing on the eye. They have cleverly
spelt out the unabbreviated spellings of the words which
1993‘NME’ Music Magazine are normally abbreviated in the masthead. ‘New, musical,
express’ this is spelt in yellow letters inside the ‘NME’
which again is attractive on the eye and makes it look
This is a ‘NME’ magazine, one of its earlier editions in 1993. I
more interesting. They have an outline of black around the
found this out from the internet, by searching for its earlier editions
red text which also makes it easier to see and read which
of NME.
fits into the house colours which are used so commonly
throughout the front cover.
The Central Image is two massive singers: one
from Oasis and the other from Blur, these are
both very famous singers and have been for a
massive amount of time, so straight away this
is going to entice the majority of people into
buying this magazine, simply for the fact that
they want to know what the feature article is
going to say about them. This image is in
black and white, and then it was more
traditional to use that sort of imaging, it also
fits into the house colours so when people see
a glimpse of this it is more obvious that it is a
NME magazine. The image on the left is a
personal mode of address as he is looking
directly at you, making you feel involved into
the magazine already, this is another sales
technique.
The Anchorage in this picture states: ‘Blur
vs. Oasis’ therefore immediately you can
recognise that the caption is relevant to the
picture and it therefore gives you a few
words of what the feature article could
possibly be about. The colour used for the
anchorage is a white, again one of their
house colours, reflecting against the red
background making it easier to read as it is
more visible. The ‘vs.’ had serrated edges
which makes it more eye catching, bringing
the focus of the customer on to that to
attempt to make them buy the magazine.
They have made very good use of the space
by putting the anchoring below the image
and using up some of the space as without
this the front cover would look and
disinteresting.
They have the Barcode, Price and edition all
positioned in slightly different places, the
barcode is placed in the top right of the
magazine and the edition and price is in the
top left of the magazine. These are both in
recognisable places but are not taking up to
much room so there is enough space to fill
with coverlines etc., they have decreased the
size of the writing but have still made sure
that the flow of house colours is the same.
They have made good use of fonts and colours throughout the magazine, and
still stick to this exactly 20 years from when this was published. The colours red, Through this specific magazine from the early 1990s’
black and white are strongly used throughout making it more evident that this is it is evident they have progressed to what they now
a NME magazine. They also use big and bold text throughout and smaller on the have in the twenty-first century. This is obvious as in
information they want you to see but not necessarily the most important. this there are no: pugs, pufs, secondary images,
limited coverlines whereas other have 6-10 on
average. So this expresses how far ‘NME’ has
progressed and how better their chances of attracting
customers have increased massively.

6. The masthead of even the earlier editions of the ‘NME’
magazine was still leading with the prominent, distinctive
house colours, which are: red, black and white. The
Aaron Bradley 12T masthead is big and bold, and the text is stretched out to
make it more appealing on the eye. They have cleverly
spelt out the unabbreviated spellings of the words which
1993‘NME’ Music Magazine are normally abbreviated in the masthead. ‘New, musical,
express’ this is spelt in yellow letters inside the ‘NME’
which again is attractive on the eye and makes it look
This is a ‘NME’ magazine, one of its earlier editions in 1993. I
more interesting. They have an outline of black around the
found this out from the internet, by searching for its earlier editions
red text which also makes it easier to see and read which
of NME.
fits into the house colours which are used so commonly
throughout the front cover.
The Central Image is two massive singers: one
from Oasis and the other from Blur, these are
both very famous singers and have been for a
massive amount of time, so straight away this
is going to entice the majority of people into
buying this magazine, simply for the fact that
they want to know what the feature article is
going to say about them. This image is in
black and white, and then it was more
traditional to use that sort of imaging, it also
fits into the house colours so when people see
a glimpse of this it is more obvious that it is a
NME magazine. The image on the left is a
personal mode of address as he is looking
directly at you, making you feel involved into
the magazine already, this is another sales
technique.
The Anchorage in this picture states: ‘Blur
vs. Oasis’ therefore immediately you can
recognise that the caption is relevant to the
picture and it therefore gives you a few
words of what the feature article could
possibly be about. The colour used for the
anchorage is a white, again one of their
house colours, reflecting against the red
background making it easier to read as it is
more visible. The ‘vs.’ had serrated edges
which makes it more eye catching, bringing
the focus of the customer on to that to
attempt to make them buy the magazine.
They have made very good use of the space
by putting the anchoring below the image
and using up some of the space as without
this the front cover would look and
disinteresting.
They have the Barcode, Price and edition all
positioned in slightly different places, the
barcode is placed in the top right of the
magazine and the edition and price is in the
top left of the magazine. These are both in
recognisable places but are not taking up to
much room so there is enough space to fill
with coverlines etc., they have decreased the
size of the writing but have still made sure
that the flow of house colours is the same.
They have made good use of fonts and colours throughout the magazine, and
still stick to this exactly 20 years from when this was published. The colours red, Through this specific magazine from the early 1990s’
black and white are strongly used throughout making it more evident that this is it is evident they have progressed to what they now
a NME magazine. They also use big and bold text throughout and smaller on the have in the twenty-first century. This is obvious as in
information they want you to see but not necessarily the most important. this there are no: pugs, pufs, secondary images,
limited coverlines whereas other have 6-10 on
average. So this expresses how far ‘NME’ has
progressed and how better their chances of attracting
customers have increased massively.