New trends in open source CRM systems enable better user interaction “inside the browser”, with the advent of html5 and new client-side technologies (javascript frameworks, angular.js and the new polymer concept to name a few). The creation of a new client application that connects to a “core” CRM system will permit to share the best of both worlds, benefitting from the user interaction possible thank to new technologies and the reliability of a well established opensource CRM, the coreBOS eco-system.

1. RTA-CSIT Conference 13th December, 2014
The business drivers for technical
innovations on client-side web applications
Andrea Alberici, Studio Synthesis – Evolutivo
Brisilda Munguli, University of Tirana, Faculty of Natural Sciences

2. Studio Synthesis Srl
Business Process Analysts
CRM consultants
Data Smiths
IT - Legal consultants

3. THE PROBLEM
CRM FAILURES
For decades, CRM implementations have had a higher failure rate than
most other types of corporate software.
Most analyst estimates are in the 50% range!
Ironically, CRM failures are not
hardware or software failures, nor are
they problems with integration or
system performance

4. THE PROBLEM
LOW ADOPTION RATES
most CRM failures are the result of a
single very human problem: low
adoption rate.
if the salespeople aren’t fully on
board, they’ll either refuse to use it
(if they’ve got clout) or passive-aggressively
avoid it whenever
possible.

5. TECHIES CAN HELP
New
technologies
?

6. ANOTHER APPROACH
AJAX
A new breed of web application,
dubbed AJAX (Asynchronous
JavaScript And XML), is
emerging in response to the
limited degree of interactivity in
large-grain stateless Web
interactions

7. ANOTHER APPROACH
SINGLE PAGE APPLICATIONS
The page does not reload at
any point in the process,
nor does control transfer to
another page

8. OPEN SOURCE
Standing on Shoulders of Giants

9. AJAX Framework
Angular.js from Google
to augment browser-based
applications with
model–view–controller
(MVC) capability” and it
does just that, providing
a binding/MVC
framework.

10. Angular.js
That’s two-way binding
Delicious
With a structure as simple as {{ my data }}, you bind data to your page.
The $scope service detects changes to the model and modifies HTML
expressions in the view by way of controllers.

11. Ajax framework
Working in the other
direction, changes to the
view are reflected in the
model. This removes the
need for the vast majority of
data-centric DOM
manipulations

12. (BEING PART OF ) THE SOLUTION
The creation of a CRM CLIENT to
improve user interaction and
engagement

13. The application
The chosen application is a
LAMP CRM System
coreBOS (fork of vtigerCRM, Sugar
CRM)

14. WHY, coreBOS?
CORE PHILOSOPHY
COMMUNITY DRIVEN
REST CENTERED
The application

15. DATA
Accessing CoreBOS Data Using CoreBOS
WebService API Library For AngularJS

16. CoreBOS JSUI App ROUTE CONFIGURATION

17. THANK YOU
@aalberici
www.evolutivo.it
evolutivoteam.blogspot.com
a.alberici@evolutivo.it