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Navigating a disrupted market


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Navigating a disrupted market

  1. 1. Navigating a disrupted market: the view from the bridge<br />Jody Little, VP Cloud Portfolio, Fujitsu America<br />David Gentle, Lead Analyst Fujitsu Global CTO office<br />June 21st 2011<br />
  2. 2. Is cloud blurred beyond recognition?<br />
  3. 3. Low cost, commoditised services<br />Exploiting massive scale<br />Pay per use<br />Eliminate redundant capacity<br />Cloud value <br />Increasing business agility<br /><ul><li>Stop and start services instantly
  4. 4. Dynamically scale up and down
  5. 5. Innovate with new services</li></li></ul><li>Cloud 101<br />
  6. 6. The cloud paradigm shift<br />Cloud Computing Era<br />Service ecosystem<br />Business Services<br />Marketplaces<br />SaaS<br />(IaaS, PaaS)<br />Increasing business mobility<br />Value Shift<br />Workload jump<br />Value<br />Hybrid environment<br />Increasing efficiency<br />Private Cloud<br />Virtualised Apps<br />Enterprise Apps<br />Client / Server Computing Era<br />Personal Apps<br />Time<br />
  7. 7. Workload characteristics<br />Risk profile<br />Functional requirements<br />Non functional requirements<br />Where in investment lifecycle?<br />Dependencies (a ‘Jenga’ effect?)<br />Payload type (IaaS, SaaS, etc.)<br />People / manual aspects<br />Cloud Accelerator Toolkit<br />Rapid workload analysis<br />19 questions<br />Cloud Workbench<br />In depth analysis of workload portfolio<br />Making the jump<br />Customer Perspective<br />
  8. 8. We are discovering three types of customer<br />‘Amazon with an SLA’<br />Quiet adopter<br />Virtualisation<br />
  9. 9. This is a big challenge<br />New relationships & new ways of working<br />Existing, adapting, emerging customers<br />High investment & risks<br />Global services, global WAN, global platforms<br />
  10. 10. We are seeing new opportunities<br />
  11. 11. Business without borders – our vision<br />
  12. 12. Today, tension…<br />I ♥ cloud<br />I h8 cloud<br />
  13. 13. Tomorrow, an exciting future<br />