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Research into radio station – radio 2
1. Research into Radio Station – Radio 2
The stationwas launchedat05:30 on 30 September1967, and evolvedfromthe Light
Programme,withsome of the LightProgramme'smusicshowstransferringtothe newly
launchedBBCRadio1. The firstshow had startedat 05:30 am (onthe LightProgramme) but
continuedwith BreakfastSpecialfromPaul HollingdaleasRadio1 split.
The station'saudience isnowmainlyadultsoverthe age of 35 (82% of listeners)[9]
although
inrecentyearsit has attractedyoungerlisteners.Its daytime playlistfeaturesmusicfrom
the 1960s to variouscurrentchart hits,albumand indie music.The station'sappeal isbroad
and deep,withaccessible daytime programmesandspecialistprogrammesof particular
typesor erasof music.In2009, Radio2 againwon the Music WeekAward forNational Radio
Stationof the Year,an award ithas wonfor several consecutive years.
ChrisEvans,the broadcaster,whohashostedearlymorningsforfouryears,pulledin9.85m
listeners - comparedto9.35m duringthe previousquarter. Thiswasreportedbythe BBCon
theirofficial website.
BBC 2 Featuresalot of documentaryrelatedcontentasshowninthe screenshot:
Documentariesfeaturealoton Radio 2; therefore we believethatitwouldbe the perfect
place for use to feature outradioadvert.