1. Radio Trails Analysis
Trail for
(station/channel)
Snickers
https://www.youtube.com/watch?v=L4mP9pR-mzU
Target audience The target audience is aimed at heterosexual males, snickers ads are not
problematic because they only target male, but they are problematic because while
they are attempting to reach their target audience, along the way they reinforce
stereotypes relating to gender, race, and sexual orientation. They appeal too young
children age 5 up too the elderly at age 95. Snickers commercials tend to be funny.
Funny commercials tend to be remembered for longer periods of times than a
commercial that isn’t funny. People usually will tell their friends about the funny
commercials they have seen on TV so the commercial goes viral which helps with
the sales of Snickers.
Tone of voice? Deep, very serious, implies that it is a very important issue “ you turn in to a
right diva when your hungry’
Sound effects?
(SFX) Diegetic sound of her throwing underwear at the man.
Wildtrack/ambient
sound?
Boys being noisy getting changed in the background
Use of music? None
How many tracks? Just voices
Sound levels? Gets louder towards the end to emphasis you should eat snickers to calm
down.
Length? 31 seconds
