1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND YOUR
ANCILLARY PRODUCTS?

2. TARGET AUDIENCE
The target audience for our documentary, double page
spread and radio trail was males and females between the
ages of 16 and 35. They would have an opinion on tattoos,
either positive or negative, and they would be interested in
knowing other opinions. We decided to aim our
documentary at this age range because it is mostly this
range of people who are interested in tattoos as it has
become part of popular culture. The topic would also be
very relevant to the people in this age group as a lot of them
have tattoos and therefore will have suffered from the
prejudices and discrimination caused by tattoos. We didn’t
have a very specific target audience because there are a lot
of different types of people which have an interest in this
topic and it is very hard to pinpoint exactly who would like
our documentary.

3. TARGET AUDIENCE
I believe we effectively targeted our audience because we
created products which featured a majority of people within
this age bracket. This would attract our target audience
because they will feel like they can relate to these people. We
also aired it on Channel 4 which is a channel aimed at the
same age group. This means that most of the people
watching that channel will be our target audience.

4. ANCILLARY PRODUCTS
The double page spread and the radio trail were created in
order to promote the documentary that we made. I think they
both successfully did this. There are very clear links between
the three products which effectively gives the products a
type of ‘brand identity’. There are many examples of this
such as using the images in the documentary and the double
page spread or using the same music in the documentary
and the radio trail. By giving the three products a brand
identity, it ensures that the audience are able to make links
between the products themselves which will promote the
documentary.

5. DOUBLE PAGE SPREAD
The images used on the double page spread are also used in
the documentary. This gives the audience an idea of what
type of shots are going to be in the documentary and in
turn, promotes it to the audience. It also is a good example of
the brand identity that is running throughout the products.

6. DOUBLE PAGE SPREAD
The double page spread promotes the documentary in a very
clear way. It uses a puff to indicate that the documentary is
new. This attract the audience to the documentary because
they will want to know more about it and therefore this will
promote it. As well as this, it includes information on the
dates, times and channel that the documentary is being
aired. There is also information about an exclusive viewing
on Channel 4OD. This will promote the documentary because
it tells the audience how they are able to watch it. The
exclusive viewing will make the audience feel like they are
involved in something that others aren’t.
Information about the exclusive viewing of Ink
Epidemic

7. RADIO TRAIL
An example of ‘brand identity’ used in the radio trail is that
the music used for the documentary is the same as the
background music in the radio trail. As well as this, the audio
clips used in the radio trail all come from interviews and vox
pops in the documentary. These things combined gives the
radio trail the same ‘vibe’ as the documentary which allows
the audience to have a preview of what the documentary is
going to be like. However, we used a different voice for the
voiceover in the radio trail. This could have hindered the
brand identity and it could be unclear that it is promoting the
same product.

8. RADIO TRAIL
The radio trail also promotes the documentary in a very clear
way. Firstly, the fact that it is very closely linked to the
documentary enables the reader to get an insight into what
the documentary is going to be about. As well as this, the
audio clips give small bits of information from the
documentary which will encourage the reader to watch it. The
voiceover also tells the audience the time, date and channel
that the documentary is being aired. These things combined
will promote the documentary and allow anyone interested to
watch it.
Expert interviews
Voiceover
Background music
Vox pops