Branding assignment done for Humber College in Toronto for a conference series presented by the school. Work done by Samantha Ramsay, Jeffrey Manjuris, and Kelvin Mak.

1. Kelvin Mak, Jeff Manjuris, Samantha Ramsay

2. HBT is:
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•
•
•
•
Collaborative
Innovative
Cutting edge
Leadership
Individual- unafraid to
be different
• Unique
•
•
•
•
•
Fresh
Constantly evolving
Revolutionaries
Bold
Rule breakers- they’re
there to be broken!
• Original

3. Brand Promise
To provide cutting edge discussion and fresh
insights surrounding important issues and ideas
in the business world.
Image: http://blog.fatherhood.org/Portals/135704/images/pinky_promise.jpg

4. About Us:
We aim to be on the forefront of thought
leadership and insight in the ever-changing
world of business.

5. About Us:
HBT is executed by up and coming professionals
and features leaders in the field; Humber
Business Talks creates an innovative and exciting
learning opportunity for students and
professionals alike.

6. About Us:
HBT looks to challenge the status quo, to
revolutionize industry standards, and to inspire
change

7. We’re Different
• Like Humber College, HBT aims to keep our
learning hands on
• Encourages interaction between speakers and
attendees

8. Attributes & Benefits
• The highly regarded
Humber College
• Interactive stance on
learning- provides a
platform for open
discussion of ideas from
many voices
• Allows students and
professions networking
opportunities that may
lead to future
collaboration
• Low cost of
admission/free
• Many transportation
options for Toronto and
GTA area attendees
• Free food!
• Many professionals
attended Humber and
enjoy the opportunity
to come back and
participate in Humber
events

9. Brand Personality
We are not the typical “corporate” style conference. We are game
changers, embracing the future of business and looking to push the boundaries.
Slightly rebellious, the early adapters, the trend setters. We are the friend that knows
the newest trends before everyone else and like to share it in exciting ways.

10. Values
Creative thought and problem
solving
Passion for lifelong learning and
development
Quality information sharing
Innovation- desire to share new
ideas and celebrating new ways
of thinking
Fostering Professional
Relationships
Respect for new
ideas, differences in
opinion, and lifestyle

11. The Logo

12. The Logo (Cont’d)

13. The Logo (Cont’d)

14. The Logo (Cont’d)

15. Positioning Map

16. Positioning Strategy
• HBT positions itself as an innovator
• Provides a platform for those wanting to
change the traditional ways of doing things
within the industry
• HBT seeks to inspire and revolutionize change
• Always asks “what’s next?”

17. Positioning Strategy
• Creating good brand perceptions in the short term
– Source risk takers and trendsetters within the industry as
speakers
– Student attendees and staff will be knowledgeable and
professional
– Build relationships with industry members in order to raise
brand perceptions
• Holding on to positive perceptions long term:
– Reputation will build– keep putting on a good show
– Strive to become a trusted, innovative brand in the eyes of
audiences, eventually having equal status with Humber
College itself
– Continue to attract quality industry participants