Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
- Who is the target audience (or, as is more likely, audiences)?
- What are your goals— to build awareness? generate leads? Strengthen relationships?
- What are the most effective (and cost effective) ways to reach those audience segments?
- How will you know what’s working?
Attendees will complete the session armed with at least a couple of tools they can implement immediately to improve the effectiveness of their marketing communications programs.