Whether in training, marketing or sales, storytelling is critical to boosting the effectiveness of your content. Here's why and how.

1. 5 Ways Storytelling
Positively Impacts Your Content

2. Who doesn’t love a
good story?

3. A tale as old as time
Stories date back over 39,000 years to some of the first cave
drawings... In their evolution since, they are still told for 3 key
incentives.

4. Why tell stories?
Define
Values
Communicate
History
Promote
Knowledge

5. Plus, there’s science
behind stories.

6. Bullet points do part of the job
Only 2 parts of the brain
react to the sight of glyphs,
like bullet points.
These areas are responsible
for language processing.
Broca
Wernicke

7. But stories put your brain to
work
When stories are told, the whole brain is stimulated.

8. Stories are shown to
________________________.change attitudes, beliefs, and behaviors
Source: Harvard Business Review

9. Stories are shown to
____________________________.transcend into personal ideas and experiences
Source: Harvard Business Review

10. Using stories in
business training

11. Stories increase engagement
Stories help learners comprehend and
retain organizational values.
BE
ENTHUSIASITIC
CONSIDER YOUR
CUSTOMER
HAVE FUN!

12. Stories are greatly pragmatic
Employees are interested in how an organization
helps others rather than the services or goods they sell.

13. Mimeo’s story is a pretty
cool one. Read how Mimeo
brought printing to the
internet.
(Or keep clicking through
this SlideShare.)
This tale dates back to 1999

14. How to apply
storytelling into your
content

15. 1. Once upon a time…
Start by following the classic structure.
1. Context 2. Action 3. Results

16. 2. Tell it like it is
Avoid jargon! Listeners’ emotions appeal to
original narratives.
Keep it
simple!

17. 3. Don’t take forever
Keep it short. Simple language triggers brain areas
that stimulate relation and understanding.

18. 4. Ignite with imagery
The brain processes images 60,000
times faster than text.

19. 5. Keep it relatable
Only some lessons are suitable for narratives.
Don’t try to force something destined for another context.

20. Starting From
Scratch
Read Mimeo’s story from
its very beginning.