A Practical Proposal: Preparing "The Next Generation of Green Entrepreneurs" (Organic Agriculture & Global Distribution of green whole foods)

1. AMANZIMTOTI/ADAMS COLLEGE !
PROPOSAL: PREPARING “THE NEXT GENERATION OF GREEN ENTREPRENEURS” !
(ORGANIC AGRICULTURE & GLOBAL DISTRIBUTION OF GREEN GOODS) !
•! Project Green Like Me
•! Lindela Nami Research
© 2009 ZOLA M. DUBE, isintu™/ALL RIGHTS RESERVED
Amanzimtoti/Adams College, 2008
Photo Credit: Adams College Website

2. Contents
BACKGROUND: SOUTH AFRICA & KWAZULU NATAL HEALTH & FOOD SECURITY CHALLENGES 3
INTRODUCTION: SOUTH AFRICAN GOVERNMENT’S MESSAGE ON AGRICULTURE 4
ABOUT ISINTU™: 5
REVIVING THE SPIRIT OF ENTREPRENUERIALSHIP: THE LEGACY OF REV. JOHN L. DUBE 6
VISION AND MISSION 7
WHY “ORGANIC” AND “GREEN”? 8
WHY CHOOSE AMANZIMTOTI/ADAMS COLLEGE? 9
PROJECT GREEN LIKE ME: FINDINGS OF LINDELA NAMI RESEARCH 10-14
PRESENT OPPORTUNITIES: RESOURCE MANAGEMENT & CONSERVATION AT ADAMS COLLEGE 15
ACADEMIC FRAMEWORK I: ORGANIC AGRICULTURE 16-17
ACADEMIC FRAMEWORK II: ORGANIC POULTRY PRODUCTION 18
ACADEMIC FRAMEWORK III: GLOBAL DIST. OF HANDMADE SOCCER BALLS (GREEN GOODS) 19
STRATEGY TO PROMOTE INTEREST IN “GREEN ENTREPRENUERIALSHIP” AMONG YOUTH 20
STRATEGY TO PROMOTE TECHNICAL AND INTELLECTUAL CAPITAL: DEBATE 21
BUSINESS ACTIVITY AND REQUIREMENT CONSIDERATIONS (OVERVIEW) 22
CONCLUSION: REMOVING POTENTIAL BARRIERS TO SUCCESS (ALL MAN-MADE) 23
CONTACT INFORMATION 24
!"
Amanzimtoti/Adams College, Late 1800s
Photo Credit: Adams College Website

3. BACKGROUND: SOUTH AFRICA & KWAZULU-NATAL HEALTH AND FOOD
SECURITY CHALLENGES "
#"
South Africa
!!Children are victims of food insecurity resulting in devastating long-term impact of malnutrition
!!14 million or 35% of South Africans are vulnerable to hunger
!!70% of country’s poorest live in rural communities
!!1.5 million or about one quarter of children under age six stunted through chronic malnutrition
!!Malnutrition primary cause of child morbidity and mortality !!
!!In 1995, 20% of all children at risk of experiencing hunger
!!In 2005, 3.4 million orphans (approximately)
KwaZulu-Natal Province
!!KwaZulu-Natal has highest HIV prevalence rate of 15.8%
!!In 1995, 48% of children in KwaZulu-Natal at risk of experiencing hunger
!!In 2005, one quarter or 26% orphans residing in KwaZulu- Natal
!!Prevalence of HIV/AIDS in KwaZulu-Natal further complicates social challenges
- Elderly-headed households, child-headed households and orphans
- Income poverty due to illness, inability to work, and death of breadwinners
Skipping Meals as a “Coping Strategy”
!!Further weakens the immune system
!!Increases prevalence of diseases
!!Increases malnutrition in children and adults

4. $"$"
INTRODUCTION: SOUTH AFRICAN GOVERNMENT’S MESSAGE
ON AGRICULTURE
Key!Message!from!President of RSA:
!!Minimize!imports
!! Creating!decent!work
- Aggressive!implementation!of AgriBEE2
- Support!for!women and!youth
!! Comprehensive!rural!development!strategy!linked!to!land!&!agrarian!reform!and!food!security
!! Strengthening!regional!integration
Key!message!from!the!Minister:
!! Investment!in!agro processing
!! Expand!international!markets!for!producers!
Key!message!from!Department of Agriculture:
!! Develop!an!agricultural!tariff!policy!framework!as!well!as!agric marketing!policy!
!! Conclude!the!review!of!the!MAP!Act3
!! Restructuring!of!fresh!produce!markets!in!RSA
!! Business!plan!for!the!establishment!of!fresh!produce!collation!infrastructure!in!the!provinces
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ABSTRACT: NAMC Strategy!and!Budget!Presentation!2009/101

5. About isintu™
Z"
Founded in New York City by Zola M. Dube in 2004, ISINTU is a for-profit company. ISINTU recognizes
that in order to be globally competitive, South Africa must seek the highest standards of global
knowledge and practical experience. Such an approach will promote the search and demand for access
to and development of business intelligence.
isintu believes in fostering the drive among young people to discover creative innovations through
education with the focus and intent of grooming the Next Generation of business professionals. Equally, ISINTU
firmly believes in a human-centered approach to business. That is, placing the value of human life and
the stability of our communities and institutions of learning above all other motives. This is consistent
with the Nguni philosophy of ISINTU or “The Way Of The People”.
ISINTU also has a non-profit entity; Isintu Productions, Inc. The organization was created in response to
the impact of the commercial media industry on the cultural and social consciousness and self-image of
youth in Africa and the world. Since 2006, the organization has produced the ISINTU FESTIVAL in New
York City. A diverse group of African, African American, American, Caribbean, and Asian artists come
together to honor and share the expression of various cultural art forms and ideas on art and identity,
outside of what has been falsely projected and promoted by the industry.
Fundamentally, ISINTU recognizes the preservation of patrimony as relevant to self-preservation in
ordinary and extraordinary human experiences in the domain of both daily life and the digital, fast-
paced new world of business and technology.
Zola holds a Masters Degree in African and African American Studies from Temple University in
Philadelphia and recently completed a Certificate in Business Project Management from New York
University in New York City. Zola is the daughter of Amanzimtoti/Adams College Alumni and African
National Congress Veteran, Dr. E. Fred Dube and Inanda Seminary Alumni, Melta N. Dube.
In 2008 ISINTU was awarded the Business Visionary Award by the Caribbean American Chamber of
Commerce & Industry.

6. REVIVING THE SPIRIT OF ENTREPRENUERIALSHIP AT AMANZIMTOTI:
THE LEGACY OF REV. JOHN L. DUBE
John L. Dube left Amanzimtoti for the United States in 1887 at the age of 17 under the guardianship of William Wilcox
(missionary at Amanzimtoti). At the time, printing, shoe-making, blacksmithing, bee-keeping, bricklaying, bookkeeping,
book-binding and cartography were being taught at Amanzimtoti. Dube enrolled at the Oberlin Preparatory Academy, the
pre-college division in the autumn of 1888. In 1892 illness forced Dube to return to South Africa. In 1897 Dube returned
to the US. He lived in Brooklyn, New York and was ordained in the Congregational ministry at the Lewis Avenue Church
located in the Bedford Stuyvesant area. Dube would later be inspired in his educational vision by the friendship he
developed with Booker T. Washington, founder of the Tuskegee Institute of Alabama, and by the work undertaken at the
Institute by African American scientists, namely George Washington Carver. In 1901 Dube founded Ohlange Institute at
Inanda, KwaZulu Natal. 4
United States, Late 1880s! South Africa, 1901!
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7. R"
Vision and Mission
Vision
!
isintu’s vision is to create Adams College/Amanzimtoti Organic Agricultural Sciences and Global
Commerce Program; a rigorous college preparatory curriculum. Students are engaged in an intensive
program of agriculture and commerce with the goal of developing entrepreneurial readiness and
marketable skills as well as college level competencies.!
The Organic Agricultural Sciences and Global Commerce Program produces technologically proficient
graduates who also serve as powerful “change agents” for the image of agriculture among young South
Africans.
Mission
ISINTU’S mission at!Adams College/Amanzimtoti is to create a program to generate skills and expertise to
prepare South Africa to meet the growing regional and global demand for organic food products and other
green goods. Scholars will also participate in the mitigation of the devastating impacts of HIV/AIDS and
food security challenges facing KwaZulu-Natal.
In pursuit of our mission, we will establish the premiere program in Organic Agricultural Sciences and
Global Commerce (aka “the business”) in South Africa. The Organic Agricultural Sciences and Global
Commerce Program will foster a practical, peer-to-peer learning environment.! Our ultimate goal is to
create the Next Generation of Green Entrepreneurs, competent and literate in the language, discipline, and
practice of Organic Agriculture and Global Commerce.!
The focus on “organic” agriculture and “green” goods is explored on the next page.
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"The essence of formulating competitive strategy is relating a company to its environment … the
best for a given firm is ultimately a unique construction reflecting its particular circumstances."5
- Prof. Michael E. Porter, Harvard Business School

8. 9"9"
Why “Organic” and “Green”?
Taking Care of Earth and Her Inhabitants: The Global “Organic” and “Green” Movement
!
Environmental Benefits
!! Organic agriculture builds life in the soil
!! Avoids use of toxic chemicals that contaminate soil, water, food, and people
!! Organic foods significantly higher in nutrients
!! Non-organic farming relies on dwindling fossil fuel resources
!! Organic agriculture farms build their own fertility into their systems
!! Systems improve over time and do not rely on outside inputs
!
Economics Benefits
!! Fastest-growing sectors of agriculture in the world
!! 20 to 24 percent annually increase in organic farms since 1990
!! Up to three times profit margins of non-organically raised meat and produce
!! U.S. sales of organic food and beverages grew from $1b in 1990 to $17b in 2006
!! Agricultural marketing industry experts expects these trend to continue
!
Community Benefits (short and long term)
!! Enhance quality of life among African who feel disenfranchised in “New South Africa”
!! Enhance standard of education, training, and future potential of youth for KZN region
!! Access to fresh organic food and organic diet will mitigate malnutrition
!! Build vitality and strength of local community in health and finance
!! A means of supporting local and regional business growth and partnership
!! Expand availability of organic produce to local markets
!! Grow both farmers markets and organic movement in KwaZulu Natal
!! Serve as a testament to ability of organic farming to revitalize small communities
!! Establish partnerships between regional agricultural and urban areas

9. <"<"
Why Choose Amanzimtoti/Adams College?
Beside the Environmental, Economic, and Community benefits and other incentives previously sighted
within this proposal, isintu’s research indicates that the conditions at Amanzimtoti/Adams College
are ideal.
Amanzimtoti/Adams College (hereafter, also “The College”)
!!""Proper institutional capacity to undertake resource management
!! Available supply of “human resources” – study body and supporting school staff
!! Power to methodically gear South African citizens toward careers in organic agriculture and
global commerce
!! Access to land for agricultural training and production
!! Access to resources needed for education and training – class rooms, computers, auditorium
!! The College is a legal entity
!! Raise profile of The College as a forward thinking institution, addressing current and future
needs of South Africa’s food security, economy, and employment (relevant)
!! As an established institution, barriers to success caused by multiple authority structures are
diminished
!! Devolution promoted by school organization in conjunction with creation of appropriate
community organization and processes

10. %8"
Project Green Like Me: findings of lindela nami research
Whereas, the Vision and Mission of this project is to establish Adams College/Amanzimtoti Organic Agricultural
Sciences and Global Commerce Program, the ultimate goal is to groom and graduate the Next Generation of Green
Entrepreneurs. These professionals will function within the context of a global agricultural and commercial economy. All
indicators suggest it is imperative that African nations become more engaged with each other to find real solutions to food
security and natural resource management. As such, isintu’s Lindela Nami Research was conducted with a holistic
outlook; analyzing and accessing these challenges commonly facing Africa as a continent.
New policies by African national departments of agriculture must be implemented in a context of shared
environmental insecurity characterized by:
!!Resurgence of unresolved historical claims over national boundaries and land including the natural resources
which are embedded in them;
!!Conflict over the definition, security and realization of rights to land, water, and other natural resources;
!!Conflicting authority and relations of governance between state and civil society groupings;
!!Application of extra-economic regulations that render agriculture inefficient, especially on customary land;
!!Application of lax economic regulations that permit artificial inflation in cost of food, agricultural products
and by-products due to farmer price-fixing and greediness.
Patterns of Resource Use – Water:
!!Inequitable distribution of water occurs between countries in a region.
!!Some countries, namely South Africa, extract more water than they have within their own boundaries.
– South Africa consumes 80% of the region’s water resources yet it contributes only 10% to
renewable water resources.
– In Lesotho, Zambia, Mozambique, Malawi, Swaziland and Angola, between 38% to 69%
of the population lack access to safe drinking water.
!!In Botswana, South Africa, Namibia and Zimbabwe, between 10% and 21% are without access to safe
drinking water.

11. %%"
“Lindela Nami” (“follow me”) is an assertion that Africa and her descendants have engaged in pioneering work in
conservation, innovation, and invention. The signal from Lindela Nami and Project Green Like Me 6 is for the Next
Generation of Green Entrepreneurs to build upon the human and environment-centered orientation of these
intellectuals. Below is a short list.
Global leaders in development of intelligence in Agriculture, Science, Commerce, and Technology:
Dr. Monty Jones, 1951- Present (Sierra Leone)
A plant scientist from Sierra Leone, became the first African to win the prestigious World Food Prize in 2004.
He developed the New Rice for Africa (Nerica); a drought-resistant, high-yielding, protein-rich type of rice.
Nerica has been embraced by the New Partnership for Africa's Development (NEPAD) as an example of the
kind of innovative efforts that can help spur Africa's agricultural development and reduce hunger.
Philip Emeagwali, 1957 - Present (Nigeria)
Emeagwali saw an inherent efficiency in the way bees construct and work with honeycomb and determined
computers that emulate this process could be the most efficient and powerful. 1989 winner of the Gordon
Bell Prize – the Nobel Prize for computation. In 1989, emulating the bees' honeycomb construction,
Emeagwali used 65,000 processors to invent the world's fastest computer, which performs computations at
3.1 billion calculations per second. Emeagwali’s discovery enabled the emergence of the internet.
George Washington Carver, 1865-1943 (North America)
An African American scientist, botanist, educator and inventor whose studies and teaching revolutionized
agriculture in the United States, particularly during the Great Depression. At Tuskeegee Institute in Alabama,
he developed models for crop rotation to reverse the impact of soil erosion due to cotton over-production
and alleviating hunger and malnutrition through training programs in agriculture applicable to rural and
small town communities in America.
Imhotep, 2667 BC - 2648 BC (Kemet)
Engineer, Medical Scientist, Architect, and Poet. He was responsible for studies on the pineal gland. He is
also the world's first known monumental stone building, namely the Step Pyramid at Saqqara, and is the first
architect the world knows by name.
Project Green Like Me: findings of lindela nami research
6. Project Green Like Me is further explored under Academic Framework III: Global Distribution of Handmade Soccer Balls
(Green Goods).

12. %!"
There is a litany of relevant intelligence on Southern and Central Africa (focus of research) available on processes,
policies, and models in agriculture and conservation that have not been properly explored or executed. New resource
management, land management, and food security policies and solutions should build upon and strengthen existing
knowledge and institutions, and not seek to replace them. The next few pages explore isintu’s finding on Ecological
Management and Control, Conservation, and Agriculture.
Project Green Like Me: findings of lindela nami research
Ecological Management and Control: Given Africa’s capacity to feed itself, systems of commoditization of
food and live stock did not exist prior to European presence. Early conservation ideas were developed to
deal with crisis situations arising out of natural disasters and threats to preservation of resources, learning
and cultural institutions, rather than from extractive activities of humans7.
Areas of Land and Resource Regulation Overseen by Lineage and Sage Groups8:
!! droughts, floods and pestilence
!! production and distribution of food
!! protection of natural resources, namely traditional
medicine
!! control of human migratory movements
!! land and livestock issues
!! professional groups of hunters, fishermen and others
!! controlled use of fire
!! agricultural production methods and practices
!! managing settlement patterns and population
movements
!! acceptance or non-acceptance of immigrants
7. MacKenzie, J.M. (1988) The Empire of Nature: Hunting, Conservation and British Imperialism. Manchester University Press,
Manchester.
8. Matowanyika, J.Z.Z. (1991) Indigenous Resource Management and Sustainability in Rural Zimbabwe: An exploration of
Practices and Concepts in Common Lands. Unpublished PhD Dissertation, University of Waterloo, Canada
Umfolozi Land Reserve: KwaZulu

13. %#"%#"
Conservation: Prior to European presence in Africa, national leaders took steps to regulate resource use, especially
where such use was perceived to be affecting sustainability. It is significant that conservation, based on the unity of
humanity and nature (“isintu”), did not create separate categories for conservation, but devised strategies for
conserving nature while at the same time guaranteeing continuous human access to it.
Nkhosi Shaka: Umfolozi/Hluhluwe Land Reserve9
!! Set up a royal hunting reserve at Hluhluwe as a preserve for the ruling political and military class
!! Traditional healers developed regulations around harvesting of medicinal plants
!! Land also place of learning; various institutions and age group initiation
!! Set up management systems in an effort to save wild animals from population depletion
Nkhosi Mzilikazi10
!! Set up a game reserve in Matabeleland known as Maduguza
!! Concerned with destruction of wildlife by early European adventurer hunter gatherers
!! No one was allowed to kill except with king's permission
!! Introduced a permit system for all European hunter gatherers in his kingdom.
!! Gifts and other presents were given to king in return for permission to hunt in his territory
!! Levied a percentage of spoils of hunt as payment for permission
9. Adams, W. (2003). "Nature and the Colonial Mind" in Adams W. and Mulligan, M. (eds.)
Decolonizing Nature: Strategies for Conservation in a Post-colonial Era. Earthscan, London.
10. Masona, T. (1987) Colonial Game Policy: A study of the origin and administration of game policy in Southern Rhodesia -
1890 - 1945. Unpublished dissertation, department of Economic History, University of Zimbabwe.
Project Green Like Me: findings of lindela nami research

14. %$"%$"
!!The work of George Washington Carver at the Tuskegee
Institute
!! Musangu (Faidherbia Albida) Trees: “Pathway to Sustainable
Maize Production” (see page 13)
!! Humanure Composting and Waste Management Strategies
(see page 13)
!! Rainwater Harvesting (see page 13)
!! Established institutions in North America that groom high
school youngsters to become organic farming farmers
!! Established institutions engaged in the organic farming
movement
!! Analysis and assessment of modern day successes and failures
in agriculture in other nation that face similar challenges as
South Africa, e.g. Zambia, Kenya, Brazil, India
George Washington Carver
Photo Credit: Tuskegee Institute
Project Green Like Me: findings of lindela nami research
(continued)
More Examples: New resource management, land management, and food security policies and solutions should
build upon and strengthen existing knowledge and institutions, and not seek to replace them. "

15. Image 1 – Musangu (Faidherbia Albida): “Pathway to Sustainable Maize Production”
Musangu is indigenous in many African countries. 60 years of research shows on each hectare, mature trees
supply the equivalent of 300kg of complete fertilizer and 250kg of lime. This can sustain a maize yield of 4
tons/ha.
Image 2 – Humanure Composting in the United States of America
By disposing of feces and urine through composting, the nutrients contained in them are returned to the soil.
This aids in preventing soil degradation. Human fecal matter and urine have high percentages of nitrogen,
phosphorous, potassium, carbon, and calcium. It is equal to many fertilizers and manures purchased in
garden stores. Humanure aids in the conservation of fresh water by avoiding the usage of potable water
required by the typical flush toilet. It further prevents the pollution of ground water by controlling the fecal
matter decomposition before entering the system.
Image 3 – Rainwater Harvesting for Land Irrigation (Brazilian model)
Rainwater harvesting is an ancient technique enjoying a revival in popularity due to the inherent quality of
rainwater and interest in reducing consumption of treated water.!The raindrop as it falls from the cloud is
soft and is among the cleanest of water sources. Use of captured rainwater offers several advantages.
Rainwater is sodium-free, a benefit for persons on restricted sodium diets. Irrigation with captured rainwater
promotes healthy plant growth. With minimal treatment and adequate care of the system rainfall can be used
as potable water, as well as for irrigation.
Present Opportunities: Resource Management & Conservation
At Amanzimtoti/Adams College"
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16. %W"
Academic Framework i: Organic Agriculture
OVERVIEW OF ORGANIC GARDENING11:
Topic: Definition of Basic Terms
•!Organic, Certified Organic, Ecosystem Integrated Pest Management
Topic: Summary of Basic Concepts
•!Healthy Garden, Pests and Weeds, Toxicity
!
SOILS, SOIL ORGANISMS, AND SOIL AMENDMENTS
Topic: Soils
•!Soil Texture, Soil Structure, Soil Properties, Soil Reaction12
Topic: Soil Organisms
•!Soil Microorganisms, Mycorrhizal Fungi, Soil Pathogens, Soil Macro Organisms
Topic: Soil Amendments
•!Building Organic Content, Improving Drainage, Bio-Remediation
!
COMPOSTING & PLANT NUTRITION13
Topic: Composting
•!Composting Process, Uses of Compost, Sheet Composting, "Green Manures", Vermicomposting
Topic: Plant Nutrition
•!Macro and Micronutrients, Chemical vs. Organic Fertilizers, Role of the Soil Organisms in the Nutritional
Process, Foliar Feeding
!
CULTURAL PRACTICES14
Topic: Environmentally Friendly Cultural Practices
•!Plant Selection, Crop Rotation, Companion Plants & Bio-Diversity, Trap Plantings, Garden Layout, Watering &
Irrigation Practices, Sanitation Practices, Pruning, Fertilizing, Mulching, Garden Monitoring & Garden Editing,
Hand Weeding
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WEEDS, WEED PREVENTION & WEED CONTROL15
Topic: Weeds
•!The Nature of "Weedness", Characteristics & Control of Annual Weeds, Characteristics & Control of
Perennial Weeds
Topic: Weed Prevention
•!Use of Mulch, "Hot" Composting, Soil Solarization
Topic: Weed Control:
•!Hand Weeding, Use of Flame or Heat, Use of Biological Control Agents, Problems with the use of Chemical
Herbicides
!
PRINCIPALS OF PEST CONTROL, PESTS & SOIL DISEASE, PLANT & SOIL PESTS16
Topic: Principals of Pest Control
•!The Garden as an Ecosystem, Organic Gardening vs. Integrated pest Management, Issues of Toxicity,
Learning "not to see those things we don't want to see”
Topic: Treatment & Prevention of Pests & Disease
•!Use of Certified Materials and Methods:
•!Use of Pesticides, Use of Beneficial Organisms & Biologicals, Use of Traps & Barriers, Use of Cultural
Practices
•!Use on Non-Certified Materials & Methods:
•!Use of "Home Remedies", Use of Toxic Pesticides
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Academic Framework i: Organic Agriculture (continued)

18. %9"%9"
Academic Framework ii: Organic Poultry Production
In Organic Poultry Production, birds are raised without cages in housing (aka “Free Range”) that allows outdoor
access, are fed organic feed, produce organic eggs, and managed with proactive practices and natural treatments.
The Organic gardening model will include provision for organic feed for poultry production.
BASIC STUDY AND PRACTICE REQUIREMENTS FOR ORGANIC POULTRY INCLUDE:
•! Appropriate housing that permits natural behavior, including outdoor access
•! Organic feed, including pasture
•! No antibiotics, drugs or synthetic parasiticides
•! Organic processing of meat and eggs
•! Recordkeeping system to allow tracking of poultry and products (audit trail)
•! Organic system plan including description of practices to prevent contamination, monitoring practices, and
list of inputs
•! Production that does not contribute to contamination of soil or water
•! No genetically modified organisms, ionizing radiation or sewage sludge
•! Predator Control: Methods include the use of tight wire mesh structures, electric net fencing, guard animals and
flashing lights.
BUILDING CHICKEN COOPS:
•! Students will also be trained in the construction of
Free Range Chicken Coops
Photo credit: backyard chickens™

19. %<"%<"
Academic Framework iii: Global Dist. of handmade Soccer Balls
(Green Goods)
In light of the upcoming 2010 FIFA World Cup isintu was approached by Jeffrey Kimathi, President of
Jamhuri Wear (African Sports Wear Co. based in New York City) to partner in his initiative: a project to produce and
distribution handcrafted soccer balls, aka “Green Balls”. This project will be incorporated into the Global Commerce
Framework and will grow to incorporate other “Green Goods”. Given the popularity of the “Green Movement” in
North America and Europe, we anticipate that with the proper marketing mix, the manufacturing and distribution
“Green Goods” Made in South Africa, will be a huge success.
Local Value Proposition
There has been a lot of publicity and development in anticipation of the 2010 FIFA World Cup. Yet
sentiment among many young people is that they are disenfranchised and disconnected from anticipated
benefits. The academic framework for Global Commerce at The College has been especially tailored to be
launched in conjunction with The Cup.
Revenues from the program will provide added income for student participants. Students will also be
trained in financial management through partnership with a regional banking institution (TBD) to ensure
that students plan, spend, save, and invest wisely.
Global Value Proposition
isintu’s approach to business is aligned to our Vision and Mission at The College; engaging students in the
real world of business and commerce in a manner that is relevant to the local and world community. This
academic and commercial venture will help inject arts and culture back into the global conversation of
commerce, trade, and industry in a manner that pushes The College (and Africa), through the optimal use of
technology17, into the millennium on pace with the entire world. This will be done without compromising
authenticity.
Here is an opportunity to open students up to unfettered territory – students will introduce art connoisseurs
around the world to new ways of looking at art, while connecting to Africa and its maturing generation in
an intimate, poignant and technically savvy manner.
17. Warning: Access to technology is critical to the entire program. If technology cannot be secured, program should NOT be considered.

20. !8"!8"
STRATEGY TO PROMOTE INTEREST IN “GREEN ENTREPRENUERIALSHIP”
AMONG OUR YOUTH"
It is a challenge to both Americans and Africans to generate interest in agriculture among youth. ISINTU will pull from
its established contacts in both the North American and South African hip hop music scene as well as established organic
agricultural youth programs in North America to create a winning strategy for Amanzimtoti/Adams College.
Hip Hop as an Engagement Tool:
!!Hip Hop is a cultural art form created by young people, for young people
!!Global and crosses ethnic cultures
!!The most dominant aspects of youth culture worldwide
!!An instrument for successfully engaging, organizing, and mobilizing youth
Youth Modeling Program (American and African Cross-Training):
!!An instrument to popularize organic agriculture and commerce among African youth
!!Position American youth as agents to create enthusiasm among African youth
!!South African youth will be encouraged to model North American youth in the area of organic agriculture
!!North American youth will be encouraged to model South African youth in area of African cultural norms
(greeting practices, elder/youth engagement, resourcefulness, traditional songs and dance, etc.)
Southern University Ag Center’s sustainable Agriculture
Field Trip and Farm Tour.
Youth program - Scott, Louisiana. May 2005
Photo Credit: Southern University Agricultural Research
and Extension Center.

21. !%"!%"
“Green Entreprenuerialship Debate Society”: Students must be adroit in response to all facets of the discipline
and business (agriculture and commerce).
!!Promote continuous awareness of global state of the business
!!Compel students to do research, look at case studies, trends, and investigate problems/solutions toward
sharpening their own vision for technological advancement and innovation in agriculture and commerce
!!Promote a holistic and global view of the business, be well versed in successes and failures around the world
!!Encourage students to envision themselves as future agents of innovative solutions not just in Africa, but
globally
!!Allow youth to examine all potential benefits of the business; namely profitability, mitigating HIV/AIDS
and general heath through better nutrition, job creation, food security, long-term sustainability, best practices
in technology, etc.
!!Allow public to participate as an audience at debates
!!Provide a forum for stakeholders and potential investors to consider the program’s impact
!!Allow students to debate other schools
%9&"T*C+-V+5)."GI)5)U&"gC;,10C"?QQ@C((&",)XC@()0;"1H"?52C@0+&"?H@)A+,"F04QC,0(",)1,."?52C@0+."D+,+Q+&"!#"FCU0C*2C@"!88W&
I saw a Deutsche Bank advertisement in the Wall Street Journal that proclaimed: “Ideas are capital. The rest is
just money.” I was struck by the simplicity of such an eloquent and forceful idea. I started imagining what such
power meant for Africa. The potential for progress and poverty alleviation in Africa relies on capital generated from
the power within our minds, not from our ability to pick minerals from the ground or seek debt relief and foreign
assistance… If ideas are capital, why is Africa investing more on things than on information, and more on the
military than on education? 18 - Dr. Philip Emeagwali
STRATEGY TO PROMOTE TECHNICAL & INTELLECTUAL CAPITAL:
GREEN ENTREPRENUERIALSHIP DEBATE SOCIETY

22. !!"!!"
BUSINESS ACTIVITY & REQUIREMENT CONSIDERATIONS (OVERVIEW)"
Leadership
Board of Directors: Members of government, alumni, experts, people from community, global proponents of organic
agriculture and green movement, artists/celebrities,
Attorney and Project Team
One of each type needed in both nations - South Africa and North America
!
Management (toward execution of farm production)
Farm Manager: Organic farming expert hired from region
Define terms of employment and responsibilities
Align to Student Curriculum and Hands-on Training: Survey land, recommendations for production, recommend and design
all aspects of organic farm grounds, systems, policies, processes, and procedures
!
Local and State Regulations
Follow health and safety standards for agriculture, food production and handling.
Insurance
Determine if physical liability insurance in case of injuries or accidents purchased by The College is sufficient.
Curriculum Development: Hours, days, and months of education/training
How academic and business activity will be build into curriculum (in class and outdoors).
!
Process for dealing with infractions of rules or disputes
Create policy so rules can be enforced fairly, firmly, and consistently. Dispute resolution process.
!
Regulations
Determine state and federal agencies regulations on production, training, and marketing, etc.
Fresh Products (availability permitting)
Students will provide produce for the school and on occasion a bundle for their families
Students will sell what they grow
School will also provide free or subsidized food to local hospitals, schools, and orphanages
School may also sell to local vendors any products for added income to program
Farmers Market at The College
Ensure market site easily accessible, aesthetically pleasing, and highly visible
Structure to provide protection from the elements

23. !#"!#"
CONCLUSION: REMOVING POTENTIAL BARRIERS TO SUCCESS
(ALL MAN-MADE)"
Access to Technology/Bandwidth
WARNING: Must guarantee access to technology or program should NOT be considered.
•!Major barrier to research, marketing, promotion, and overall success of program.
•!Without adequate bandwidth, Global Commerce Framework will surely fail.
•!Needed for students to engage each other and submit homework/assignments.
•!Lack of internet access will create barrier to harness organic agriculture research, news, and global outreach/networking.
Solution: Internet access through partnership with local college, bandwidth distributor, or municipality – a must!
Resource Challenges
•!Financial resources needed to secure skilled personnel to kick-off and manage program.
Solution: Financial analysis to determine how much funding needed and secure funding before starting program.
Red Tape
•!Infrastructure overload that gets in the way of getting program to fulfill its Vision and Mission.
Solution: Set time lines to specific tasks directly related to program execution and success. Pre-determine
potential barriers and develop strategies in advance to unblock them. Keep record of specific barriers and
mitigation strategies. Continuously communication “red tape” as a depletion of financial and human resources.
Internal Conflict
•!Mitigate focus on petty disputes such as title, responsibilities, rather than helping develop production.
Solution: Rotate title and responsibilities. Create a campaign that presents this program as a “business organization”
that runs according to a cycle, demonstrating the value of each role in the cycle.
Access to Local Knowledge and Information
•!Much of organic expertise and experience, innovations, successes and failures, built by farming communities.
•!Potentially inaccessible to public domain as published information.
Solution: Invite farming communities to visit, train, and lecture.
Barriers to Reaching KwaZulu “New Consumers” of Organic Food
•!Perceived poor value for money
•!Quality questions
•!Doubtful of organic label - lack of trust of “new” product on market
Solution: Invite influential members of community to come and eat prepared food and learn about the nutritional
benefits. Church members, local municipality, health/social workers, women’s associations, etc.