In collaboration with National Geographic and the Witswatersrand University, we generated global coverage. I took the lead on the UK and Europe.

1. Snapshot of Homo naledi coverage
INTERNATIONAL COLLABORATION FOR A GLOBAL
ANNOUNCEMENT
The scientific team in South Africa could host a small number of
journalists at the site and the campaign included choosing who to
invite to best meet the client's objectives. The journalists chosen
proved their worth. Their coverage successfully provided the
greatest number of referrals to the papers. For the UK press, I ran a
press briefing at the Wellcome Trust. This was complicated by the
BSA Festival being on in Bradford but undeterred I set up a live link-
up between the Wellcome and the festival press room. It was an
intensely enjoyable briefing that produced fantastic coverage.

2. ONLINE COVERAGE SUMMARY SNAPSHOT OF HOMO NALEDI COVERAGE
IFLScience the Guardian BBC News Nature News … New Scientist Mail Online
Telegraph.co.uk the Guardian The Independ… TIME.com ELMUNDO Access Denied
PIECES OF COVERAGE: 13
(EST.) COVERAGE VIEWS: 628K
SOCIAL SHARES: 261K

3. IFLSCIENCE
(IMAGE 1 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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4. IFLSCIENCE
(IMAGE 2 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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5. IFLSCIENCE
(IMAGE 3 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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6. IFLSCIENCE
(IMAGE 4 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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7. IFLSCIENCE
(IMAGE 5 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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8. IFLSCIENCE
(IMAGE 6 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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9. IFLSCIENCE
(IMAGE 7 OF 7)
(EST.) MONTHLY VISITS: 35.3M
(EST.) COVERAGE VIEWS: 114K
DOMAIN AUTHORITY: 77

150K

2.6K

570

300

110
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by upgrading at coveragebook.com/pricing

10. THE GUARDIAN
(IMAGE 1 OF 4)
(EST.) MONTHLY VISITS: 128M
(EST.) COVERAGE VIEWS: 23.2K
DOMAIN AUTHORITY: 99

22K

970

300

100

180
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11. THE GUARDIAN
(IMAGE 2 OF 4)
(EST.) MONTHLY VISITS: 128M
(EST.) COVERAGE VIEWS: 23.2K
DOMAIN AUTHORITY: 99

22K

970

300

100

180
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12. THE GUARDIAN
(IMAGE 3 OF 4)
(EST.) MONTHLY VISITS: 128M
(EST.) COVERAGE VIEWS: 23.2K
DOMAIN AUTHORITY: 99

22K

970

300

100

180
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13. THE GUARDIAN
(IMAGE 4 OF 4)
(EST.) MONTHLY VISITS: 128M
(EST.) COVERAGE VIEWS: 23.2K
DOMAIN AUTHORITY: 99

22K

970

300

100

180
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14. BBC NEWS
(IMAGE 1 OF 6)
(EST.) MONTHLY VISITS: 212M
(EST.) COVERAGE VIEWS: 8.97K
DOMAIN AUTHORITY: 100

38K

5.4K

98

360
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15. BBC NEWS
(IMAGE 2 OF 6)
(EST.) MONTHLY VISITS: 212M
(EST.) COVERAGE VIEWS: 8.97K
DOMAIN AUTHORITY: 100

38K

5.4K

98

360
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16. BBC NEWS
(IMAGE 3 OF 6)
(EST.) MONTHLY VISITS: 212M
(EST.) COVERAGE VIEWS: 8.97K
DOMAIN AUTHORITY: 100

38K

5.4K

98

360
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17. BBC NEWS
(IMAGE 4 OF 6)
(EST.) MONTHLY VISITS: 212M
(EST.) COVERAGE VIEWS: 8.97K
DOMAIN AUTHORITY: 100

38K

5.4K

98

360
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18. BBC NEWS
(IMAGE 5 OF 6)
(EST.) MONTHLY VISITS: 212M
(EST.) COVERAGE VIEWS: 8.97K
DOMAIN AUTHORITY: 100

38K

5.4K

98

360
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19. BBC NEWS
(IMAGE 6 OF 6)
(EST.) MONTHLY VISITS: 212M
(EST.) COVERAGE VIEWS: 8.97K
DOMAIN AUTHORITY: 100

38K

5.4K

98

360
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20. NATURE NEWS & COMMENT
(IMAGE 1 OF 4)
(EST.) MONTHLY VISITS: 12.8M
(EST.) COVERAGE VIEWS: 9.47K
DOMAIN AUTHORITY: 95

1.2K

150

15

68
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21. NATURE NEWS & COMMENT
(IMAGE 2 OF 4)
(EST.) MONTHLY VISITS: 12.8M
(EST.) COVERAGE VIEWS: 9.47K
DOMAIN AUTHORITY: 95

1.2K

150

15

68
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22. NATURE NEWS & COMMENT
(IMAGE 3 OF 4)
(EST.) MONTHLY VISITS: 12.8M
(EST.) COVERAGE VIEWS: 9.47K
DOMAIN AUTHORITY: 95

1.2K

150

15

68
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23. NATURE NEWS & COMMENT
(IMAGE 4 OF 4)
(EST.) MONTHLY VISITS: 12.8M
(EST.) COVERAGE VIEWS: 9.47K
DOMAIN AUTHORITY: 95

1.2K

150

15

68
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24. NEW SCIENTIST
(IMAGE 1 OF 6)
(EST.) MONTHLY VISITS: 3.31M
(EST.) COVERAGE VIEWS: 3.36K
DOMAIN AUTHORITY: 93

5.6K

340

220

37
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25. NEW SCIENTIST
(IMAGE 2 OF 6)
(EST.) MONTHLY VISITS: 3.31M
(EST.) COVERAGE VIEWS: 3.36K
DOMAIN AUTHORITY: 93

5.6K

340

220

37
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26. NEW SCIENTIST
(IMAGE 3 OF 6)
(EST.) MONTHLY VISITS: 3.31M
(EST.) COVERAGE VIEWS: 3.36K
DOMAIN AUTHORITY: 93

5.6K

340

220

37
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27. NEW SCIENTIST
(IMAGE 4 OF 6)
(EST.) MONTHLY VISITS: 3.31M
(EST.) COVERAGE VIEWS: 3.36K
DOMAIN AUTHORITY: 93

5.6K

340

220

37
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28. NEW SCIENTIST
(IMAGE 5 OF 6)
(EST.) MONTHLY VISITS: 3.31M
(EST.) COVERAGE VIEWS: 3.36K
DOMAIN AUTHORITY: 93

5.6K

340

220

37
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29. NEW SCIENTIST
(IMAGE 6 OF 6)
(EST.) MONTHLY VISITS: 3.31M
(EST.) COVERAGE VIEWS: 3.36K
DOMAIN AUTHORITY: 93

5.6K

340

220

37
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30. MAIL ONLINE
(IMAGE 1 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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31. MAIL ONLINE
(IMAGE 2 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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this comment and add your own insights & analysis
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32. MAIL ONLINE
(IMAGE 3 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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this comment and add your own insights & analysis
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33. MAIL ONLINE
(IMAGE 4 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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34. MAIL ONLINE
(IMAGE 5 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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this comment and add your own insights & analysis
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35. MAIL ONLINE
(IMAGE 6 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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this comment and add your own insights & analysis
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36. MAIL ONLINE
(IMAGE 7 OF 7)
(EST.) MONTHLY VISITS: 174M
(EST.) COVERAGE VIEWS: 129K
DOMAIN AUTHORITY: 95

6.2K

140

110

20
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this comment and add your own insights & analysis
by upgrading at coveragebook.com/pricing

37. TELEGRAPH.CO.UK
(IMAGE 1 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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38. TELEGRAPH.CO.UK
(IMAGE 2 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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39. TELEGRAPH.CO.UK
(IMAGE 3 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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40. TELEGRAPH.CO.UK
(IMAGE 4 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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41. TELEGRAPH.CO.UK
(IMAGE 5 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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42. TELEGRAPH.CO.UK
(IMAGE 6 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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43. TELEGRAPH.CO.UK
(IMAGE 7 OF 7)
(EST.) MONTHLY VISITS: 64.5M
(EST.) COVERAGE VIEWS: 47.6K
DOMAIN AUTHORITY: 95

8.2K

1K

140

200

150
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44. THE GUARDIAN
(IMAGE 1 OF 2)
(EST.) MONTHLY VISITS: 128M
(EST.) COVERAGE VIEWS: 23.2K
DOMAIN AUTHORITY: 99

350

59

5

3
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45. THE GUARDIAN
(IMAGE 2 OF 2)
(EST.) MONTHLY VISITS: 128M
(EST.) COVERAGE VIEWS: 23.2K
DOMAIN AUTHORITY: 99

350

59

5

3
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46. THE INDEPENDENT
(IMAGE 1 OF 4)
(EST.) MONTHLY VISITS: 40.5M
(EST.) COVERAGE VIEWS: 35.6K
DOMAIN AUTHORITY: 94

5

12
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47. THE INDEPENDENT
(IMAGE 2 OF 4)
(EST.) MONTHLY VISITS: 40.5M
(EST.) COVERAGE VIEWS: 35.6K
DOMAIN AUTHORITY: 94

5

12
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48. THE INDEPENDENT
(IMAGE 3 OF 4)
(EST.) MONTHLY VISITS: 40.5M
(EST.) COVERAGE VIEWS: 35.6K
DOMAIN AUTHORITY: 94

5

12
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49. THE INDEPENDENT
(IMAGE 4 OF 4)
(EST.) MONTHLY VISITS: 40.5M
(EST.) COVERAGE VIEWS: 35.6K
DOMAIN AUTHORITY: 94

5

12
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this comment and add your own insights & analysis
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50. TIME.COM
(IMAGE 1 OF 3)
(EST.) MONTHLY VISITS: 45.3M
(EST.) COVERAGE VIEWS: 20.8K
DOMAIN AUTHORITY: 97

1.1K

140

16

16
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51. TIME.COM
(IMAGE 2 OF 3)
(EST.) MONTHLY VISITS: 45.3M
(EST.) COVERAGE VIEWS: 20.8K
DOMAIN AUTHORITY: 97

1.1K

140

16

16
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52. TIME.COM
(IMAGE 3 OF 3)
(EST.) MONTHLY VISITS: 45.3M
(EST.) COVERAGE VIEWS: 20.8K
DOMAIN AUTHORITY: 97

1.1K

140

16

16
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53. ELMUNDO
(IMAGE 1 OF 5)
(EST.) MONTHLY VISITS: 37.1M
(EST.) COVERAGE VIEWS: 53.1K
DOMAIN AUTHORITY: 90

2.8K

470

97

42
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54. ELMUNDO
(IMAGE 2 OF 5)
(EST.) MONTHLY VISITS: 37.1M
(EST.) COVERAGE VIEWS: 53.1K
DOMAIN AUTHORITY: 90

2.8K

470

97

42
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55. ELMUNDO
(IMAGE 3 OF 5)
(EST.) MONTHLY VISITS: 37.1M
(EST.) COVERAGE VIEWS: 53.1K
DOMAIN AUTHORITY: 90

2.8K

470

97

42
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56. ELMUNDO
(IMAGE 4 OF 5)
(EST.) MONTHLY VISITS: 37.1M
(EST.) COVERAGE VIEWS: 53.1K
DOMAIN AUTHORITY: 90

2.8K

470

97

42
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57. ELMUNDO
(IMAGE 5 OF 5)
(EST.) MONTHLY VISITS: 37.1M
(EST.) COVERAGE VIEWS: 53.1K
DOMAIN AUTHORITY: 90

2.8K

470

97

42
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58. ACCESS DENIED
(EST.) MONTHLY VISITS: 13.6M
(EST.) COVERAGE VIEWS: 8.13K
DOMAIN AUTHORITY: 96

350
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59. BUZZFEED
(IMAGE 1 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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60. BUZZFEED
(IMAGE 2 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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61. BUZZFEED
(IMAGE 3 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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62. BUZZFEED
(IMAGE 4 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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63. BUZZFEED
(IMAGE 5 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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64. BUZZFEED
(IMAGE 6 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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this comment and add your own insights & analysis
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65. BUZZFEED
(IMAGE 7 OF 7)
(EST.) MONTHLY VISITS: 149M
(EST.) COVERAGE VIEWS: 151K
DOMAIN AUTHORITY: 93

14K

800

19

12
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