Category-Wide Search (C.W.S.) is a very exciting, new concept that allows an Internet user to quickly and easily return a search result summary for associations between a keyword or phrase and an entire category of the user’s choosing.

1. CATEGORY-WIDE DATA SEARCH THE NEW FRONTIER OF INTERNET SEARCH PATENT PENDING #61/271,070 Thomas G. Kilgallen, M.B.A. July 14th 2010

3. At a glance , holistic search that is much more information intensive than the average search.

4. Combines multiple search queries into one – is much faster than conventional search.

5. Massive commercial potential.

6. Fun and easy to use!*C.W.S. is not appropriate for all search queries and is not intended to fully replace search engines such as Google or Yahoo search. However, it can be an very valuable add-on component to a search engine’s offering.

7. SAMPLE SEARCH RESULTS

8. Fatigue ::Diseases HITS COUNT Fibromyalgia 4,670,000 Diabetes 4,250,000 Arthritis 3,180,000 Psoriasis 1,450,000 Hypothyroidism 754,000 Lyme disease 714,000 Hyperthyroidism 436,000 Myasthenia Gravis 334,000 Guiliann-Barre Syndrome 236,000 User example: A person is feeling fatigued and is wondering what diseases he might possibly have. These are the diseases most associated with fatigue.

9. Results 1 – 10 of about 652,000 for fatigue “Lyme disease” Late and Chronic Lyme Disease: Symptom Overlap with Chronic ... experience suggests that Lyme Disease may be a frequent cause of fibromyalgia or chronic fatigue (8,12). Other microbes have been proposed as causative ...www.prohealth.com/library/showarticle.cfm?libid=8441 - Cached - Similar pages Lyme Disease Symptoms - Fatigue Describes fatigue, exhaustion, and insomnia caused by Lyme disease. Symptoms and treatment tips.www.lymeinfo.net/fatigue.html - Cached - Similar pages Lyme disease — could it be causing your fatigue? Jan 19, 2009 ... Learn how low-grade Lyme disease can present as chronic fatigue and how to get accurate testing.www.womentowomen.com/fatigueandstress/lymediseaseandfatigue.aspx - Cached - Similar pages Fibromyalgia, chronic fatigue syndrome and lyme disease Dr. Donta presented the symptom lists for chronic Lyme disease, chronic fatigue syndrome (CFS), fibromyalgia (FM), and Gulf War Illness (GWI). ...www.canlyme.com/fibrocfslyme.html - Cached - Similar pages Go Ask Alice!: Lyme Disease vs. Chronic Fatigue Feb 17, 1995 ... Alice, I'm wondering about Lyme disease and chronic fatigue syndrome -- the differences and similarities? --Tired.www.goaskalice.columbia.edu/0554.html - Cached - Similar pages Clicking on the “Lyme disease” hyperlink from the left of the previous slide brings up the results summary for “Fatigue” and “Lyme Disease”

10. Jay-Z ::Brands HITS COUNT Cristal 2,360,000 Rhapsody 989,000 Hewlett Packard 862,000 487,000 40/40 Club Adidas 487,000 Rocawear 276,000 Reebok 184,000 143,000 Maybach Or alternatively, logos can be shown to represent results. These logos can also be utilized as hyperlinks.

11. Results 1 – 10 of about 184,000 for “Jay Z” “Reebok” Jordan, 50 cent & Jay-Z: the right fit? - Feb. 9, 2004 Reebok International, the No. 2 maker of athletic footwear, last year signed two exclusive deals, one with hip-hop artist Jay-Z and the other with rapper 50 ...money.cnn.com/2004/02/06/news/companies/.../index.htm - Cached - Similar Rapper Mogul Jay-Z Sets Reebok Record, S. Carter Collection Rbk ... The partnership between Jay-Z and Reebok is called the “Sounds and Rhythm of Sport.” The fusion of Rbk, Reebok's street-inspired, cutting-edge collection of ...www.dvercity.com/drumbeats_jay_z.html - Cached - Similar USATODAY.com - Rapper Jay-Z right fit for Reebok Dec 4, 2002 ... Big-name athletes are no longer the only game in town for sneaker deals. Reebok is busting a move into the hip-hop world by signing star ...www.usatoday.com/money/.../2002-12-04-reebok_x.htm - Cached - Similar Jay-Z News and Trivias at CelebrityWonder.com Jay-Z's signature Reebok tennis shoe sold out in only a few hours over the weekend, making it the fastest-selling shoe in Reebok's history. ...www.celebritywonder.com/html/jay-z_trivia1.html - Cached - Similar Video - 50 Cent Feat Jay-Z - Reebok Commercial - Music Nov 24, 2009 ... YouTube streaming video - 50 Cent Feat Jay-Z - Reebok Commercial - 50 Cent Feat Jay-Z - Reebok Commercial.50centblips.dailyradar.com/.../50-cent-feat-jay-z-reebok-commercial/ - Cached Clicking on the Reebok logo hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”

12. Madonna ::Designers HITS COUNT 4,570,000 Versace Louis Vuitton 2,560,000 1,230,000 Calvin Klein Dolce & Gabanna 698,000 552,700 Fendi Hugo Boss 306,000 237,000 Donna Karan 229,100 Vera Wang 132,000 Liz Claiborne User example: A fan of Madonna wishes to dress like her and wants to see what designers she wears. These are the designers most commonly associated with Madonna.

13. “Obama is ::Adjectives” HITS COUNT Right 489,000 Wrong 487,000 Good 280,000 131,000 Bad 66,700 Strong Evil 46,700 Weak 41,000 Cool 30,100 Honest 12,800 User example: A political news reporter wants to get a handle on what current public opinion is regarding Barack Obama.

14. “Derek Jeter” ::Actresses HITS COUNT Gabrielle Union 165,000 Angelina Jolie 100,000 99,000 Jessica Alba Jennifer Aniston 87,700 85,900 Jordana Brewster Jessica Biel 80,200 Scarlett Johansson 68,800 Minka Kelly 54,500 Vanessa Minillo 50,900 1.6 User example: A Derek Jeter fan wants to see which actresses he has been associated with.

16. “Leopard print bikini” ::Celebrities HITS COUNT Gemma Atkinson 398,000 Kim Kardashian 115,000 2,420 Lindsay Lohan 2,630 Britney Spears Hayden Panettiere 1,170 Carmen Electra 1,040 Danielle Bux 905 Carly Zucker 710 Mariah Carey 693 User example: Someone is mulling over whether to buy a leopard print bikini and wants to know if she will be in good (or bad) company if she wears one.

17. Yoga ::U.S. Cities HITS COUNT New York 17,500,000 San Francisco 6,650,000 Los Angeles 6,630,000 3,910,000 San Diego 3,380,000 Austin Fort Worth 3,200,000 Philadelphia 2,770,000 Detroit 2,090,000 San Jose 2,080,000 User example: The “Journal of Yoga” editor wants to find new markets where the magazine’s circulation can be expanded. These are the cities most commonly associated with the word yoga.

18. Cobalt ::Mining companies HITS COUNT Alcan 358,000 BHP Billiton 326,000 Barrick Gold 279,000 186,000 Geovic 74,400 Gold Fields Lonmin 55,500 Rio Tinto Group 43,100 Anglo American 34,100 12,300 Newmont Mining User example: A manufacturer wants to locate a potential supplier of the mineral cobalt and wants to know the big producers of the metal.

19. IMPLICATIONS OF THIS NEW TECHNOLOGY

21. User has been fatigued for several weeks now and is wondering what diseases might be associated with the symptom “Fatigue”.

22. Fatigue ::Diseases Search Note: The :: or double-colon is used as a prefix to let the search aggregator module know the user wants to search on the category “Diseases” User types the query string “Fatigue” and “::Diseases” into the search window and hits the search button.

23. Search Type Keyword(s) here Choose Category here Fatigue Alternatively, drop down menu options can be displayed to allow the user to choose which category she wishes to search on.

24. Fatigue ::Diseases Search Category Database Category Database Search Query Creator Category Database Category Database Search Engines Search Result Aggregator Search Results Ranker The search query is communicated to the Search Query Creatorwhich then identifies “Diseases” as the category to be searched on.

25. Fatigue ::Diseases Search Category Database Category Database Search Query Creator Category Database Category Database Search Engines Search Result Aggregator Search Results Ranker The Search Query Creator then communicates with one or more Category Databases.

26. CELEBRITIES DESIGNERS ADJECTIVES DISEASES SYMPTOMS aback Aaliyah Anna Sui AIDS abrasion abaft Ben Afleck Anne Klein Alzheimer’s abscess abandoned Christina Aguilera Battistoni arthritis aching joints abashed Jessica Alba Beretta asthma acid reflux aberrant Lily Allen Betsey Johnson asthma acidosis abhorrent Marc Almond Brioni brain cancer acne abiding Anastacia Burberry breast cancer adenomyosis abject Gillian Anderson Calvin Klein candidiasis alertness ablaze Pamela Anderson Christian Dior cataracts allergic rash able Jennifer Aniston Christian Lacroix celiac disease amaurosis abnormal Adam Ant Coco Chanel cervical cancer amenorrhea aboriginal Marc Anthony Cole Haan chicken pox amnesis abortive Fiona Apple Donna Karan chlamydia anasthesia abrasive Tom Arnold Eileen Fisher common cold analgesia The Search Query Creator references the Category Database(s) and locates the “Diseases” list of search terms (AIDS, Alzheimer’s etc.).

27. Fatigue ::Diseases Search Category Database Category Database Search Query Creator Category Database Category Database Search Engines Search Result Aggregator Search Results Ranker The pre-categorized list of search terms returned from the Category Database(s) are combined with the keyword “Fatigue” to generate several individual queries which the search engines are directed to search on.

28. Fatigue ::Diseases Search Category Database Category Database Search Query Creator Category Database Category Database Search Engines Search Result Aggregator Search Results Ranker The Search Result Aggregator then receives the various search results returned from the search engines.

29. Fatigue ::Diseases Search Category Database Category Database Search Query Creator Category Database Category Database Search Engines Search Result Aggregator Search Results Ranker The Search Results Ranker then counts the number of hits returned for each individual search term and / or scores the search terms according to a customized ranking methodology.

30. Fatigue ::Diseases Search Fibromyalgia 4,670,000 Category Database Diabetes 3,675,056 Psoriasis 2,171,000 Arthritis 1,670,000 Category Database Search Query Creator Category Database Category Database Search Engines Search Result Aggregator Search Results Ranker The Search Results Ranker then returns the ranked results to the client computer in graphical format.

31. Diabetes ::Symptoms Search User decides to investigate if she might have diabetes and starts a new search on the keyword “Diabetes” and the category “Symptoms” to see if she has any of the other symptoms most associated with diabetes.

32. For more information please contact: Thomas Kilgallen Tel: (978) 6623155 Email: tom@oxmountainfi.com