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Media-based Arts and Design in
the Philippines
Film
• Another art form which has risen to tremendous
heights within the last century is film or
cinema. As its early name “motion pictures”
declared, film brought yet another dimension
into play — that of moving images. The
possibilities of this medium created a new art
form that was to become a powerful social and
economic force, and a legacy of the 20th century
to the world.
• Cinema – Another term for film
• Motion Pictures – Early name of film
• Live Theater – only form of acting before
• Film Actors – had to learn to express
themselves without the exaggerated facial
expressions and gestures used on stage
• Cinematography – the art of film camera
work
The Collaborative Art of Filmmaking
• Film Director – He or she conceptualizes the
scenes
– Directs the acting
Allied Arts
• Film Actors/Acting – had to learn to express
themselves without the exaggerated facial
expressions and gestures used on stage
• Cinematography – This captures the
director's vision of each scene through camera
placement and movement, lighting, and other
special techniques.
Allied Arts
• Editing – Selecting, Sequencing, and Joining shots
together to achieve the director's desired visual and
emotional effect
• Production Set/Design – This recreated in
physical terms
—through location, scenery,
sets, lighting, costumes, and props
—the mental image that the
director had of how each scene should look, what
period it should depict, and what atmosphere it should
convey.
Film Genres
• silent films
• “slapstick comedy” films
• gangster movie genre horror
• fantasy films
• animated feature films
• movie musical
• war
• disaster films
• Westerns or “cowboy movies,”
• Thrillers or suspense films
• historical or biographical films
• film epics
• film adaptations of literary classics
• Futuristic or science fiction films
• Special effects movies
Philippine Filmmakers
• Lino Brocka
• Tinimbang ka Ngunit Kulang (1974)
Maynila, sa mga kuko ng liwanag (1975)
• Mike de Leon
• Itim (1976)
Sister Stella L (1984)
Bayaning 3rd World (1999)
• Ishmael Bernal
• Himala (1982)
Philippine Filmmakers
• Peque Gallaga
• Oro, Plata, Mata (1983)
• Laurice Guillen
• Salome (1981)
Tanging Yaman (2001)
American Adobo, (2002)
Santa Santita (2004)
Sa'yo Lamang (2010)
Philippine Filmmakers
• Marilou Diaz Abaya
• Jose Rizal (1998)
• Muro-ami(1999)
• Maryo J. Delos Reyes
• Magnifico (2003) - Best Director distinction at
the 2003 FAMAS Awards and garnered other
local and international film awards as well
• Brillante Mendoza
• Kinatay (The Execution of P)
Animation
Animate
• To make something appear to move by creating
a series of drawings
Animation Council of the Philippines
Inc.
• An organization that aims to create an identity
for the Philippines within the animation
industry, making it one of the preferred sources
for animation services worldwide.
• Animahenasyon – an annual festival and
competition featuring the works of Filipino
animators.
Philippine Animation Studio Inc.
• Established in 1991 and has since collaborated
on numerous animation projects and series with
foreign partners.
• Captain Flamingo
• Groove High
• Producing Parker
• Space Heroes Universe
• Urduja (2008) – an animated film adaptation
of the legend of the warrior princess of
Pangasinan.
• - first fully animated Filipino
film, created by an all filipino group of
animators using the traditional hand-drawn
animation process with some 3D effects.
• Dayo: Sa Mundo ng Elementalia (2008)
• Country’s first all-digital full-length animated
feature film.
• First ever animated movie to be screened during
34th MMFF in 2008
• RPG Metanoia (2010)
• First filipino full 3D animated film
Print Media
Print Media
• Alongside the digital media forms discussed
above, there remains the more conventional
form known as print media
Print Media Samples
• Advertisement
• Comic Books
• Book Design and Illustration
• Digital Media
Advertising
• Despite the soaring popularity and seemingly
limitless possibilities of online advertising and
social media, Philippine artists are still called
upon to create advertisements that will be
physically printed.
Advertising
Comic Books
• Another field of print media that highlights the
artistic gifts of Filipinos is that of comic books
or komiks as they are referred to locally.
• Tony Velasquez – “Father of Filipino Comics”.
• Liwayway Magazine – where Velasquez's
comics were first featured
• Local comics were clearly influenced by popular
U. S comics with superheroes as the main
characters.
• Comics became a major form of reading material
around the country avidly read and shared by
young and old alike.
Book Design and Illustration
• Book designers and illustrators have been given
the professional stature they deserve and
creative freedom they need to truly showcase
their talents.
Philippine Book Publishers
• Bookmark
• Anvil Publishing
• Adarna Books
• Ilaw ng Tahanan Publishing
Digital Media
• Books printed are gradually converted into
digital format while new books are now
conceptualized, written, designed and illustrated
precisely for these online media.
• Examples: E-books, Wattpad, Flipreads, Kobo
Innovation in Product and Industrial
Design
• This encompasses product and industrial
design as applied to furniture, lighting, and
interior accessories, as well as fashion from
haute couture bridal ensembles to casual wear.
Product and Industrial Designers
BABAR
CABINET
• Kenneth Cobonpue – Designer of interior
accessories and lighting.
Peacock
• Monique Lhuillier – Designer of exquisite
wedding gowns
• Her collections: Bridal and bridesmaid dresses,
ready-to-wear evening gowns, linens, tableware,
stationery and home fragrances.
• Rajo Laurel – best known as a judge on the
television series Project Runway Philippines. He
is a much-admired Filipino designer with a
number of national and international awards to
his name.
• His creations maintain Filipino sensibility,
incorporating embroidery, beadwork and hand-
painted prints.
• Dita Sandico-Ong – known as “Wrap Artiste”
of the Phil. For her famous bold-colored wraps.
She advocates the use of local weaving
techniques and natural fibers

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media-based design in the Philippines

  • 1. Media-based Arts and Design in the Philippines
  • 3. • Another art form which has risen to tremendous heights within the last century is film or cinema. As its early name “motion pictures” declared, film brought yet another dimension into play — that of moving images. The possibilities of this medium created a new art form that was to become a powerful social and economic force, and a legacy of the 20th century to the world.
  • 4. • Cinema – Another term for film • Motion Pictures – Early name of film • Live Theater – only form of acting before • Film Actors – had to learn to express themselves without the exaggerated facial expressions and gestures used on stage • Cinematography – the art of film camera work
  • 5. The Collaborative Art of Filmmaking • Film Director – He or she conceptualizes the scenes – Directs the acting
  • 6. Allied Arts • Film Actors/Acting – had to learn to express themselves without the exaggerated facial expressions and gestures used on stage • Cinematography – This captures the director's vision of each scene through camera placement and movement, lighting, and other special techniques.
  • 7. Allied Arts • Editing – Selecting, Sequencing, and Joining shots together to achieve the director's desired visual and emotional effect • Production Set/Design – This recreated in physical terms —through location, scenery, sets, lighting, costumes, and props —the mental image that the director had of how each scene should look, what period it should depict, and what atmosphere it should convey.
  • 8. Film Genres • silent films • “slapstick comedy” films • gangster movie genre horror • fantasy films • animated feature films • movie musical • war • disaster films • Westerns or “cowboy movies,” • Thrillers or suspense films • historical or biographical films • film epics • film adaptations of literary classics • Futuristic or science fiction films • Special effects movies
  • 9. Philippine Filmmakers • Lino Brocka • Tinimbang ka Ngunit Kulang (1974) Maynila, sa mga kuko ng liwanag (1975) • Mike de Leon • Itim (1976) Sister Stella L (1984) Bayaning 3rd World (1999) • Ishmael Bernal • Himala (1982)
  • 10. Philippine Filmmakers • Peque Gallaga • Oro, Plata, Mata (1983) • Laurice Guillen • Salome (1981) Tanging Yaman (2001) American Adobo, (2002) Santa Santita (2004) Sa'yo Lamang (2010)
  • 11. Philippine Filmmakers • Marilou Diaz Abaya • Jose Rizal (1998) • Muro-ami(1999) • Maryo J. Delos Reyes • Magnifico (2003) - Best Director distinction at the 2003 FAMAS Awards and garnered other local and international film awards as well • Brillante Mendoza • Kinatay (The Execution of P)
  • 13.
  • 14.
  • 15. Animate • To make something appear to move by creating a series of drawings
  • 16. Animation Council of the Philippines Inc. • An organization that aims to create an identity for the Philippines within the animation industry, making it one of the preferred sources for animation services worldwide. • Animahenasyon – an annual festival and competition featuring the works of Filipino animators.
  • 17. Philippine Animation Studio Inc. • Established in 1991 and has since collaborated on numerous animation projects and series with foreign partners. • Captain Flamingo • Groove High • Producing Parker • Space Heroes Universe
  • 18. • Urduja (2008) – an animated film adaptation of the legend of the warrior princess of Pangasinan. • - first fully animated Filipino film, created by an all filipino group of animators using the traditional hand-drawn animation process with some 3D effects.
  • 19. • Dayo: Sa Mundo ng Elementalia (2008) • Country’s first all-digital full-length animated feature film. • First ever animated movie to be screened during 34th MMFF in 2008 • RPG Metanoia (2010) • First filipino full 3D animated film
  • 20.
  • 22. Print Media • Alongside the digital media forms discussed above, there remains the more conventional form known as print media
  • 23. Print Media Samples • Advertisement • Comic Books • Book Design and Illustration • Digital Media
  • 24. Advertising • Despite the soaring popularity and seemingly limitless possibilities of online advertising and social media, Philippine artists are still called upon to create advertisements that will be physically printed.
  • 26. Comic Books • Another field of print media that highlights the artistic gifts of Filipinos is that of comic books or komiks as they are referred to locally. • Tony Velasquez – “Father of Filipino Comics”. • Liwayway Magazine – where Velasquez's comics were first featured
  • 27. • Local comics were clearly influenced by popular U. S comics with superheroes as the main characters.
  • 28. • Comics became a major form of reading material around the country avidly read and shared by young and old alike.
  • 29. Book Design and Illustration • Book designers and illustrators have been given the professional stature they deserve and creative freedom they need to truly showcase their talents.
  • 30. Philippine Book Publishers • Bookmark • Anvil Publishing • Adarna Books • Ilaw ng Tahanan Publishing
  • 31. Digital Media • Books printed are gradually converted into digital format while new books are now conceptualized, written, designed and illustrated precisely for these online media. • Examples: E-books, Wattpad, Flipreads, Kobo
  • 32. Innovation in Product and Industrial Design • This encompasses product and industrial design as applied to furniture, lighting, and interior accessories, as well as fashion from haute couture bridal ensembles to casual wear.
  • 33. Product and Industrial Designers BABAR CABINET • Kenneth Cobonpue – Designer of interior accessories and lighting. Peacock
  • 34. • Monique Lhuillier – Designer of exquisite wedding gowns • Her collections: Bridal and bridesmaid dresses, ready-to-wear evening gowns, linens, tableware, stationery and home fragrances.
  • 35. • Rajo Laurel – best known as a judge on the television series Project Runway Philippines. He is a much-admired Filipino designer with a number of national and international awards to his name. • His creations maintain Filipino sensibility, incorporating embroidery, beadwork and hand- painted prints.
  • 36. • Dita Sandico-Ong – known as “Wrap Artiste” of the Phil. For her famous bold-colored wraps. She advocates the use of local weaving techniques and natural fibers