for instructional purpose

1. ARTS

2. Media-Based Arts and Design in the
Philippines
Print Media, Comic
Books, Innovation in
Product, and Industrial
Design

3. Advertising
is one major field that still relies heavily
on print media that appear in newspapers,
magazines, posters, brochures, and flyers—each
with their specific target readerships and markets,
and highly-specialized approaches for reaching
these target groups.
Book Design and Illustration
Another remarkably rich and promising area for young
Filipino artist is the field of book design and
illustration. The visionary mindset of progressive
Philippine book publishers such as Bookmark, Anvil
Publishing, Adarna Books, and Tahanan Books for young
Readers (now Ilaw ng Tahanan Publishing) should be
credited.

4. The books that were originally available only in
print are being gradually converted to digital
format. Readers can now find, access, and
enjoy these electronic books (or “e-books”) via
digital media tablets, e-book readers and other
handheld reading devices.
Digital Media
Komiks/Comic Book
A print media that highlight the artistic gifts of
Filipinos. It is a publication that consists of
art in the form of sequential - panel that
represents individual scenes.

5. The books that were originally available only in
print are being gradually converted to digital
format. Readers can now find, access, and
enjoy these electronic books (or “e-books”) via
digital media tablets, e-book readers and other
handheld reading devices.
Digital Media
Komiks/Comic Book
A print media that highlight the artistic gifts of
Filipinos. It is a publication that consists of
art in the form of sequential - panel that
represents individual scenes.

6. Komiks/Comic Book
is both a branch of art and science that deals
with the creative and analytical planning applied
in the building of products. It is almost all
consumer products
INDUSTRIAL DESIGN

7. FASHION DESIGN
1. Haute couture- are garments designed and created for
a single client.
2. Mass market- these are mass-produced garments that
are manufactured in large quantities and come in different
sizes.
3. Pret-a-porter- known as “ready-to-wear” made with limited
number of
quantities.
3 TYPES OF FASHION DESIGN
deals with the aesthetics and
functionality of clothes. The person who
designs clothes is called a fashion
designer.

8. ERGONOMICS
➢ is the science of creating products that are
designed based on human measurements so that it
would be comfortable to use. This discipline needs
training and schooling.

9. Filipino talents, ingenuity and creativity have been
recognized internationally.
Numerous names landed the Philippines in the global
stage like Arnel Pineda of the band Journey, Lea
Salonga, Apl. De. Ap. and Francis Magalona who are
widely recognized
singers.
Filipino Ingenuity and Artistry
Xyza Bacani, a multi awarded
street and documentary
photographer who uses her
lenses to present untold
stories of human trafficking of
domestic helpers, modern day
slavery, and other human rights
abuses.
Apolonio Medina Jr., a
cartoonist of the best-
known comic-strip “Pugad
Baboy”
which reflect the political
and social issues of the
country in an ironic, yet
humorous
way

10. 1. Xyza Bacani, She is
a multi-awarded street
and documentary
photographer who
focuses on labor and
human rights.
PHOTOGRAPHY 2. George Tapan, He is an
award-winning travel
photographer who won two
Pacific Asia Tourism
Association (PATA) Gold
Awards, ASEAN Tourism
Association Award, and the
2011 National Geographic
Photo Contest as the
second placer.
3. John K. Chua, is a
popular advertising and
commercial photographer
who had been working
with international
brands.
4. Manny Librodo
His images appeared in
different publications
worldwide like Asian
Graphic and UNICEF
calendar.

11. Kidlat Tahimik, a National Artist for Film, is being
praised worldwide for his works
that are critic of neocolonial exploitation and state
oppression or known as “Third
Cinema”.
“Father of the Philippine Independent Cinema”
FILM and ANIMATION
Marilou Diaz Abaya
Abaya is a feminist director. She was also a critic of
President Marcos during martial law due to the
oppressive social situation. Her social-realist films
are centered on the lives of the poor, women, and
children. She was also the 2001 Laureate of the Fukuoka
Prize for Culture and the Arts in Japan. She won
numerous awards in Metro Manila Film Festival, Urian
Award, FAMAS, International Federation of Film Critics’
Awards, and Network of Pan Cinema Awards.

12. Maryo J. delos Reyes
A Filipino film and television director, delos Reyes is
an expert of youthoriented films. His works also
focused on human relation. Aside from his multiawarded
film directions in local setting, he also won
international awards. His “Magnifico” won the Eutsches
Kinderhilfswerk Grand Prix during the Berlin
International Film Festival in 2004 and Special Jury
Award for "International
Competition" category for his film “Naglalayag” at
Brussels International Independent Film Festival.
FILM and ANIMATION
Brillante Mendoza
Mendoza is undoubtedly an internationally awarded
Filipino film director. Hi works are centered in
“Neorealism”, a docudrama style that showcases the
pressing social issues of the country.

13. Laurice Guillen
Guillen was an actress who eventually became a film
director. Her notable work is “Salome” in 1981 where she
won as Best Director for the Gawad Urian. The
same film was also shown at the Toronto International
Film Festival. She won the Best Screenplay for her
“Tanging Yaman” in 2002 of the same award-giving body.
FILM and ANIMATION

14. Antonio Velasquez
Velasquez is known as the “Father of Tagalog Comics”
and founding father of Philippine comic industry. Some
of his notable works are the creation of “Kenkoy that
was published in the Tagalog-Language Liwayway
Magazine and designed product labels for Philippine
products advertisements.
COMIC BOOKS & ANIMATION
Mars Ravelo
He is known as the “King of Komiks”. Ravelo’s works
had been adopted to films and captivated Filipinos
for generations like Darna, Dyesebel, Captain
Barbell, and Lastikman.

15. COMIC BOOKS & ANIMATION
Larry Alcala
Larry Alcala is an editorial cartoonist,
illustrator, and a National Artist for Visual Arts.
His works depicts the Filipino lives in a witty
manner and a pioneer in animated cartoons and TV
commercials in the country.
Apolonio “Pol” Medina Jr.
He best known for creating Pugad Baboy, one of the
longest running comic strips in the country. Pol’s
Pugad Baboy success was attributed to its ability
to present the political and social issues of the
country in an ironic and satirical
manner.

16. Kenneth Cobonpue
Kenneth Cobonpue is a native of Cebu. His
innovative designs usually combine natural
materials through handmade productions processes.
He uses bamboo, rattan, and abaca materials to his
creation which are native to the Philippines.
PRODUCT AND INDUSTRIAL DESIGN
Monique Lhuiller
She is also a Cebuana fashion designer and became known for
her wedding gowns. Her couture was worn by Hollywood stars
and other well-known celebrities. Monique was a member of
the Council of Fashion Designers of America in 2003. The
Best Bridal Fashion Show at the Elle International Bridal
Awards in 2012 was given to her.

17. Rajo Laurel
Laurel co-founded the House of Laurel (a fashion
boutique) together with her sister, Vennise Laurel-
Hermano. He introduced Filipino fashion through his
avantgarde collections in international galas and
exhibits.
PRODUCT AND INDUSTRIAL DESIGN

18. LearningTask 1: MATCH IT!
Directions: Match the following pictures in Column
A to the corresponding media-based arts in Column
B.

19. It is time for you to give this activity a go.

20. Page
Use these icons and
illustrations in your
Canva Presentation.You
can also use the codes to
search for more images in
the Elements tab.
Happy designing! Don't
forget to delete this
page before presenting.
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