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Fish
are
friends,
not
food
Catalin
offline din 1977 online din 1999
2/19
Tenita
● Monitorizam social media si presa online in .ro
3/19
4/19
5/19
Ce putem masura?
● vizibilitate / buzz brand (dupa numar de posturi)
● impresii asociate vizibilitatii
● variatia in timp ...
Ce putem masura?
● rata de viralizare a continuturilor
● reach
● evolutia ratei de viralizare / reach de-a lungul timpui
●...
Ce putem masura?
● cresterea numarului de cautari datorata activitatii in social
media
● numarul de posturi care contin li...
...
+
inca 100 de metrice
9/19
10/19
Certitudine
11/19
Cine sunt ei?
● Affinity!
● Talk their language!
● Create a consumer persona!
12/19
13/19
Cine suntem noi?
● ASCULTAM.
● Suntem exact ce cred ceilalti ca suntem!
14/19
Ce vrem noi?
● Crestere venituri (New business / clients, upselling / cross-
selling / retentie client)
● Scadere costuri ...
Ce le oferim noi?
16/19
Social media are
masa critica
=
canal mainstream
de comunicare
17/19
18/19
catalin@tree.ro
0723.199.611
Multumesc!
19/19
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Fish are friends, not food

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Prezentarea sustinuta de Catalin Tenita in cadrul conferintei Best Marketing 2015: http://revistabiz.ro/bestmarketing/

Evenimentul se adreseaza oamenilor de marketing si comunicare din companii, managerilor care doresc sa fie la curent cu opinia consumatorilor, specialistilor din agentii de comunicare, media si PR.

Published in: Marketing
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Fish are friends, not food

  1. 1. Fish are friends, not food
  2. 2. Catalin offline din 1977 online din 1999 2/19 Tenita
  3. 3. ● Monitorizam social media si presa online in .ro 3/19
  4. 4. 4/19
  5. 5. 5/19
  6. 6. Ce putem masura? ● vizibilitate / buzz brand (dupa numar de posturi) ● impresii asociate vizibilitatii ● variatia in timp a vizibilitatii ● sezonalitatea vizibilitatii ● share of voice vs competitie (dpdv vizibilitate) ● vizibilitate in functie de canalele sociale (forumuri, Facebook, Twitter etc) ● posturi cu potential de new business (research) ● asset popularity (A/B testing pe diferite tipuri de itemuri) ● mentiuni in media mainstream (presa, bloguri dedicate etc) ● fani / followers / friends (evolutie, rata de crestere, comparativ cu concurenta etc) 6/19
  7. 7. Ce putem masura? ● rata de viralizare a continuturilor ● reach ● evolutia ratei de viralizare / reach de-a lungul timpui ● embed-uri / instalari / descarcari ● rata de implicare (ex: upload-uri de fotografii) ● evolutie comentarii ● likes / favorites ● ratings in siteuri dedicate (TripAdvisor, Amazon, Emag etc) ● abonari (la RSS, podcasturi, canal Youtube etc) ● vizibilitate bloguri si alte owned channels ● evolutia ranking search engine produsa din directia social media 7/19
  8. 8. Ce putem masura? ● cresterea numarului de cautari datorata activitatii in social media ● numarul de posturi care contin linkuri ● linkuri generate de publisheri influenti ● rich-content posts (video, images, audio) ● owned vs viral vs paid ● demografice emitenti in social media ● domenii de interes legate de brand (tagclouds, tematici generale, public agenda) ● date geografice despre participanti ● sentiment / tone of voice ● evolutie sentiment dpdv cronologic (cu evaluarea campaniilor din social media) 8/19
  9. 9. ... + inca 100 de metrice 9/19
  10. 10. 10/19
  11. 11. Certitudine 11/19
  12. 12. Cine sunt ei? ● Affinity! ● Talk their language! ● Create a consumer persona! 12/19
  13. 13. 13/19
  14. 14. Cine suntem noi? ● ASCULTAM. ● Suntem exact ce cred ceilalti ca suntem! 14/19
  15. 15. Ce vrem noi? ● Crestere venituri (New business / clients, upselling / cross- selling / retentie client) ● Scadere costuri (social customer support, community for customer support) ● Dezvoltare brand (vizibilitate, leadership, pozitionare) 15/19
  16. 16. Ce le oferim noi? 16/19
  17. 17. Social media are masa critica = canal mainstream de comunicare 17/19
  18. 18. 18/19
  19. 19. catalin@tree.ro 0723.199.611 Multumesc! 19/19

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