This document summarizes the pharmaceutical industry in the .ro online space. It discusses major players like drug manufacturers, pharmacy chains, and private medical services. It also analyzes metrics like brand awareness, social media impact, and viewership. Key areas covered include cough/cold remedies, antacids, antifungals, anti-inflammatories, laxatives, emergency contraception, urological products, cardiovascular drugs, and nasal decongestants. The outlook presented for each sector and opportunities for brand management, market research, and pharmacovigilance online.

1. Sanatate, online!
O analiza a industriei pharma in spatiul online .ro

3. Sumar
• Volume
• Companii
• Branduri
• Producatori
• Lanturi farmacii
• Servicii medicale private
• Dar de ce?

4. Producatori medicamente

5. Farmacii

6. Servicii medicale private

7. Branduri OTC

8. Aparitii
Surse unice
Impact in social media
Total viewership
ANTI-TUSIVE

9. Raceala

10. Antacide/balonare

11. Antifungice

12. Antiinflamatoare

13. Digestie/antiflatulenta/laxative

14. Contraceptive de urgenta

15. Aparat urinar

16. Contraceptive de urgenta

17. Cardio

18. Decongestionante nazale

19. Medicamente cu uz auricular

20. Medicamente cu uz oftalmic

21. Medicamente cu uz oftalmic

22. Outlook producatori medicamente

27. Outlook servicii medicale private

31. Outlook servicii farmacii

35. Dar de ce?

36. Brand
management
corporate & product
(Brandul bate molecula)

37. Research
piata
concuenta
clienti/pacienti
big picture/societate

38. Farmacovigilenta
- mai devreme sau mai tarziu obligatorie in online in UE
- top keywords in US (+200USD): “litigation/lawyer” +
medicament
- Zelist + HDI (Healthcare Digital Info) = singura
solutie care asigura identificarea/filtrarea/contactare
primara in carile online.

39. Goodie: 3 luni, cea mai buna revista a presei
online. Pariu pe o cafea :)
• www.zelist.ro/industries
• User: pharma@zelist.ro
• Pass: pharma

40. Multumesc! :)
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