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Clicks/Likes for bricks
Bricoretail-ul in spatiul online .ro
Sumar
• Overview Retail Brico
• Overview Retail Mobilier
• Profil FB – Dedeman
• Profil FB - Ikea
• Dar de ce?
BRICORETAIL
Market overview – octombrie 2015 – septembrie 2016
Bricoretail – Volum mentiuni
Bricoretail – Sentiment
Bricoretail – Share of voice companii
Bricoretail – Evolutie cronologica
Bricoretail – Key persons
Bricoretail – Top stiri
RETAIL MOBILA
Market overview – octombrie 2015 – septembrie 2016
Retail Mobila – Volum mentiuni
Retail Mobila – Sentiment
Retail Mobila – Share of voice companii
Retail mobila – Evolutie cronologica
Retail mobila – Top stiri
Zelist Industries
Cont de test BRICO + Mobilier
www.zelist.ro/industries
User: bricoretail@zelist.ro
Password: bricoretail
Profilare Facebook: Dedeman
http://www.zelist.ro/fb/interests/brand/dedeman
Dedeman – Varsta
Dedeman – Sex
Dedeman – Educatie
Dedeman – Statut Marital
Dedeman – Afinitati de brand puternice
Dedeman – Afinitati de brand slabe
Dedeman – Afinitate surse de
informare
Dedeman – Afinitate vedete TV
Profilare Facebook: IKEA
http://www.zelist.ro/fb/interests/brand/ikea
Social media
=
Cea mai bun panel de
inspiratie/insighturi/research care poate exista
(ieftina, in timp real, pe cifre mari)
Multumesc! :)
Catalin Tenita - Zelist/Treeworks
catalin@tree.ro
support@zelist.ro
Clicks/Likes for bricks - Bricoretail-ul in spatiul online .ro
Clicks/Likes for bricks - Bricoretail-ul in spatiul online .ro
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Clicks/Likes for bricks - Bricoretail-ul in spatiul online .ro

​Aceasta este prezentarea pe care Catalin Tenita a sustinut-o in cadrul celei de-a 2-a editie a evenimentului internaţional B2B dedicat pietei DIY – Buyer Point International

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Clicks/Likes for bricks - Bricoretail-ul in spatiul online .ro

  1. 1. Clicks/Likes for bricks Bricoretail-ul in spatiul online .ro
  2. 2. Sumar • Overview Retail Brico • Overview Retail Mobilier • Profil FB – Dedeman • Profil FB - Ikea • Dar de ce?
  3. 3. BRICORETAIL Market overview – octombrie 2015 – septembrie 2016
  4. 4. Bricoretail – Volum mentiuni
  5. 5. Bricoretail – Sentiment
  6. 6. Bricoretail – Share of voice companii
  7. 7. Bricoretail – Evolutie cronologica
  8. 8. Bricoretail – Key persons
  9. 9. Bricoretail – Top stiri
  10. 10. RETAIL MOBILA Market overview – octombrie 2015 – septembrie 2016
  11. 11. Retail Mobila – Volum mentiuni
  12. 12. Retail Mobila – Sentiment
  13. 13. Retail Mobila – Share of voice companii
  14. 14. Retail mobila – Evolutie cronologica
  15. 15. Retail mobila – Top stiri
  16. 16. Zelist Industries Cont de test BRICO + Mobilier www.zelist.ro/industries User: bricoretail@zelist.ro Password: bricoretail
  17. 17. Profilare Facebook: Dedeman http://www.zelist.ro/fb/interests/brand/dedeman
  18. 18. Dedeman – Varsta
  19. 19. Dedeman – Sex
  20. 20. Dedeman – Educatie
  21. 21. Dedeman – Statut Marital
  22. 22. Dedeman – Afinitati de brand puternice
  23. 23. Dedeman – Afinitati de brand slabe
  24. 24. Dedeman – Afinitate surse de informare
  25. 25. Dedeman – Afinitate vedete TV
  26. 26. Profilare Facebook: IKEA http://www.zelist.ro/fb/interests/brand/ikea
  27. 27. Social media = Cea mai bun panel de inspiratie/insighturi/research care poate exista (ieftina, in timp real, pe cifre mari)
  28. 28. Multumesc! :) Catalin Tenita - Zelist/Treeworks catalin@tree.ro support@zelist.ro

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