This presentation provides a summary of FirstDraft guide for newsgathering and social monitoring to help journalists research interesting topics and find stories to follow online.
3. WHY MONITOR
SOCIAL
MEDIA?
Monitoring social media allows to find sources,
monitor conversations, understand behaviors,
track events and find the issues that affect a
community. (First Draft)
Social Media is a good source of information
that helps understand the interests of your
audience
Newsgathering guide for journalists
4. SOCIAL MONITORING
Reactively searching for
keywords,
topics or
hashtags
SOCIAL LISTENING
Proactively searching for
keywords,
and analyze the what
and why around it
Newsgathering guide for journalists
VS
5. IDENTIFY YOUR
SOURCES
WHERE CAN I FIND THE
INFORMATION?
Different platforms on social
The topic you are looking for or the
information needed can help you set
keywords for the search.
The best-suited source or platform to
monitor can later be chosen for the
search
media can be monitored using free tools.
Newsgathering guide for journalists
6. MONITORING IS AN ITERATIVE PROCESS THAT INVOLVES THE CONSTANT COLLECTION OF NEW
INFORMATION RELEVANT TO THE TOPICS, SOURCES, AND CONVERSATIONS YOU ARE TRACKING.
AS YOUR MONITORING OPERATION EVOLVES, YOU WILL CONTINUALLY SURFACE NEW AND RELEVANT
ACCOUNTS, KEYWORDS, AND HASHTAGS.
IT’S A GOOD IDEA TO MAINTAIN A CENTRAL DOCUMENT OR SPREADSHEET WHERE YOU CAN
AGGREGATE THIS INFORMATION AND ADD NEW CONTENT AS IT ARISES. IT WILL ALSO SAVE TIME FOR
FUTURE MONITORING PROJECTS TRACKING SIMILAR THEMES.
IT’S IMPORTANT TO NOTE THAT THERE IS NO ONE-SIZE-FITS-ALL WAY OF ORGANIZING AND
MANAGING ONLINE RESEARCH — THE NATURE OF WHAT YOU ARE REPORTING ON VERY MUCH
DICTATES THE SOURCES, KEYWORDS, AND PROCESS NECESSARY.
THERE ARE SOME POWERFUL FREE AND PAID TOOLS AVAILABLE FOR THIS KIND OF WORK.
THIS PRESENTATION WILL TACKLE SOME OF THE INTERESTING FREE TOOLS AVALABLE
TIPS TO START
Newsgathering guide for journalists
8. Advanced search allows
searching for keywords
using several powerful
filters.
You can use boolean
operators for any search
People search allows to
find experts
Content search is
excellent to find stories
LINKEDIN
SEARCH
Newsgathering guide for journalists
10. Facebook advanced search
allows searching for
keywords while providing
different filters to narrow
down the results
FACEBOOK
ADVANCED
SEARCH
Newsgathering guide for journalists
14. Twitter advanced search
allows searching for
keywords while providing
different filters to narrow
down the results
TWITTER
ADVANCED
SEARCH
Newsgathering guide for journalists
you can create an alert about a
you can create an alert about a
you can create an alert about a
certain topic on Twitter using
certain topic on Twitter using
certain topic on Twitter using
www.talkwalker.com
www.talkwalker.com
www.talkwalker.com
15. TWEETDECK
Newsgathering guide for journalists
tweetdeck.twitter.com
Provides a
dashboard to
present all the
sections on your
Twitter account to
including specific
searches better view
it in one place
16. Creating Twitter lists
helps following accounts
or those tweeting about
a specific topic.
You can also follow
interesting public lists
created by other Twitter
users.
Your lists can be either
private or public.
TWITTER
LISTS
To search for Twitter lists on a specific topic use
To search for Twitter lists on a specific topic use
To search for Twitter lists on a specific topic use
GOOGLE search:
GOOGLE search:
GOOGLE search:
keywords site:twitter.com/*/lists
keywords site:twitter.com/*/lists
keywords site:twitter.com/*/lists
or
or
or
www.scoutzen.com/twitter-lists/search
www.scoutzen.com/twitter-lists/search
www.scoutzen.com/twitter-lists/search
17. TWEETBEAVER.COM
Newsgathering guide for journalists
This tool allows you
to search within an
account timeline and
download data from
it.
It can also compare
two accounts and
their followers
18. This is a social media
management solution that
allows you to monitor
multiple social media
networks providing streams
based on keywords after
linking them to your personal
social media accounts.
you can add stream from
Twitter, Facebook, Instagram,
Youtube, LinkedIn, and
Pinterest
HOOTSUITE
Newsgathering guide for journalists
19. Monitoring youtube
could be done using
the advanced search
tool of the website
which have many
filters to help get to
the needed
information
YOUTUBE
This monitoring could also be possible using
This monitoring could also be possible using
This monitoring could also be possible using
Hootsuite
Hootsuite
Hootsuite
Newsgathering guide for journalists
20. Google advanced search provides multiple
filters to find the information you are looking
for.
Google has several operators that help find
information on specific sites, filetypes, or
keywords in the titles among others.
Boolean search operators are the simplest and
most powerful way to find information on
Google using multiple keywords.
Google Alerts sends regular notifications on
new content it has found across the web. You
can use the Boolean operators and advanced
search features to create your alerts.
More resources on how to use google search:
www.codespaces.com/power-searching-
with-google.html
Newsgathering guide for journalists
21. The following links provides
some good additional
resources
Free
Resources
Newsgathering guide for journalists
