The document discusses various social media platforms that are suitable for businesses. It provides statistics on the number of users and demographics of major platforms like Facebook, LinkedIn, Twitter, and Instagram. Facebook has the highest number of users in the Arab region and is suitable for both networking and promoting content. LinkedIn is best for business to business networking while Twitter is well-suited for timely news and updates. The document also outlines Direct Information Technology's social media management services that can help businesses better engage with customers and improve communication through social listening and feedback.

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Appropriate Social Media platform
for your business

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Business purpose served by Social Media
Social media management can help you generate leads, generate
sales or do branding as it lets you:
• Network- build lasting and enriching relationships with your
customers and engage them
• Promote- promote your business and distribute content
• Share- share content about your business with right audience in
shortest and most inexpensive way

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Types of Social Media platforms
• Connect formally
• Connect Informally
• Search Engines
• Discussion boards and
forums
• Email Marketing
platforms
• Podcast websites
• Micro blogging
• Blogging
• Photo sharing
• Video sharing
• collaboration
Network
Promote
Share

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Business purpose served by Social Media
To help businesses choose the right platforms to promote their
business’ on, we have differentiated a few best known platforms on
various parameters in the following slides. The major platforms we
have profiled are:
• Facebook
• LinkedIn
• Twitter
• Instagram

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Platform - Facebook
Number of
users
156 million users (2017 Arab Region)
Type Networking
Demographics 32.3% female
Around 64.3% are under 30 years old
(2017 Arab Region)
Industry People connect with their family and
friends
manage their social circles, B2C
Image or Info
oriented
Both

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Platform - Twitter
Number of
users
11.1 million (2017 Arab Region)
Type Micro-blogging
Demographics 32.4% female (2017 Arab Region)
Industry Platform for breaking news; Suitable for
business that lends itself to the provision
of topic-based news or timely insights
Image or Info
oriented
Info

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Platform - LinkedIn
Number of
users
16.6 million (2017 Arab Region)
Type Networking
Demographics 28% female
68% are between the ages of 18-35
(2017 Arab Region)
Industry B2B; Optimal for peer networking and
industry-specific information with high
income group audience
Image or Info
oriented
Info

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Platform - Instagram
Number of
users
7.1 million (2017 Arab Region)
Type Image-sharing
Demographics (Data unavailable)
Industry Suitable for highly visual industry
Image or Info
oriented
Image

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Age Distribution for Major Social Media
platforms

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Time and Audience ownership relationship
Source: Schaefer Marketing Solutions

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WE DO IT FOR OUR CLIENTS
Direct information Technology can help your business connect your
digital media strategy with your audience
Our innovative solution called Let’s Talk! helps organizations initiate
and improve their communication with their customers through
social media
Let’s Talk! helps its users have a meaningful two way dialogue to
achieve an improved understanding between all the stakeholders
For more details please contact
Ms. Richa Anand
ranand@dit-dxb.com

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Who We Are
Direct Information Technology L. L.C. (Direct) was established as Information Technology and Management
Consultancy Company which is grown over the past 18 years into a major Group in technology front.
From the backdoor of Khaled bin Waleed Road in Dubai rises a company to become a major group in
Information Technology front. Direct Information Technology has diversified in the business by investing and
partnering in established companies around the globe.
Direct has diversified in multiple businesses by partnering and investing in established companies around the
world. Direct has also made key acquisition in some startups in many countries in technology and technology
related industries, as it believes in diversification and is always open to new ideas and ventures.
In 18 years Direct Information Technology has built, invested, acquired equity, shares and stakes in diversified
startup and established companies in India and United Sates of America. Along with its partners Direct provides
full range of integrated technology solutions and services – a broad offering that can make a substantial
difference to clients as they strive to become true industry leaders.

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VISION
To Build or Acquire Technology to Perform Complex Tasks in Most Efficient and Simple Way.
MISSION
Partnering with our stakeholder to help them with technology driven business transformation initiatives
with timely and accurate insights into their processes, suggest right technology and implement it in best
possible way within the budget.
OUR VALUES
• We are guided by the following four Value statements in everything we do:
• We place service to customers above everything and aspire to build strong professional relationships
with every customer.
• We believe our superior technology and commitment to continuously innovate serve as the basis of our
competitive edge.
• We deliver excellent value to our customers, while producing reasonable profits to ensure future growth
and innovation.
• We are committed to the privacy of our customers.
Who We Are

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Education Solution:
• Feedback Management.
• Training in Feedback Methodology.
• Special Survey Instrument Design.
• Data Interpretation & Reporting.
• Local & International Benchmarking.
• Data-centered culture through collaboration.
Online Feedback Management System:
• Feedback Software.
• Feedback Solution.
• Feedback Design.
• Information Gathering & reporting.
Management Consultancy:
• Governance
• Planning
• Excellence and TQM
• Human Capital
• Research and Market Insight
• Activities
• Technologies
Information Technology Outsourcing:
• Mobile Application Development.
• Web Application Development.
• Desktop Application Development.
• Application Development and Maintenance.
• Packaged Application Implementation.
• Application Quality Assurance.
• Infrastructure Services.
• Staff Augmentation.
• Consulting for Setting up Development Unit in India.
• Technology Consulting.
• Technology Assessment.
• Networking Solutions.
Technology Based Security Solutions:
• Location Based Intelligent Solutions and Services.
• Tracking Solutions.
Direct Information Technology LLC (Direct) with its partners has proven capabilities in the followings:
What we do

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With Direct, be in Good Company

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With Direct, be in Good Company

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With Direct, be in Good Company

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Source
• Arab Social Media report by Mohammed Bin Rashid School of
Government
• Arab Social Media Influencer’s Summit ‘Arab Social Media
Report’