Yvonne Roberts is an experienced Area Sales Manager with over 25 years of experience in the hospitality and care sectors. She has expertise in soft furnishings, design, space planning, and dementia care. Her career history includes roles at YTM Furniture, Mitre Furnishing Group, Amscan International, and Swan Mill Paper Company where she consistently exceeded sales targets and achieved salesperson of the year awards. She is a highly motivated individual with strong negotiation, project management, and interior design skills.

1. YVONNE ROBERTS
Rainham, Kent ME8 8SP
M 07788791677
H 01634 361117
Email – yvonneroberts@blueyonder.co.uk
An experienced Area Sales Manager with 25 years in the hospitality
and care sectors. Specialist areas of expertise in soft furnishings,
design, space planning and the dementia arena.
A highly self motivated individual with drive and determination to
succeed
*skilled negotiator *background in retail *project management
*interior design skills *Public Speaker
ACHEIVEMENTS
Assisting in designing new products for the market
Setting up and overseeing the soft furnishings division within the company
On site training with new sales personnel
Achieving and exceeding targets
Negotiating UK contracts with groups
CAREER HISTORY
November 2013 - Lasting Memories Celebrant
Civil Celebrant
I took a career break to pursue a variety of personal goals; During this time I have been
writing and performing ceremonies for Funerals, Weddings, Naming Ceremonies, Hand
Fastings, Renewal of Vows, Civil Partnerships.
August 2013 - October 2013 Churchgate Healthcare
Client Relationship Adviser and Trainer
Responsibilities includeded the sales and marketing of 5 care homes; effective marketing the
homes through finding and delivering qualified leads; selling the care homes through discovering,
presenting and closing qualified leads with the objective of reaching and maintaining occupancy
and revenue goals. I was responsible for training staff members and coaching other members of
the care homes teams as required. This was a new and temporary position within the company.
June 2008 – march 2013 YTM Furniture, Leeds
Area Sales Manager
YTM Furniture is a leading manufacturer and supplier of furniture for the care, education and
hotel market, leading the way in innovation and market awareness. They employ 212 people and
turn over £13m. I am responsible for selling a turn key service around the south east of England
and the Channel Islands covering all market sectors

2. Key duties
Cold calling and acquiring new clients
Building client relationships to ensure repeat business
Liaising with all departments within the company to ensure the smooth running of all projects
Project managing all jobs until the point of installation
Producing layouts for installation teams to follow
Working with clients to achieve their desired outcome either on design or expected revenues
April 1999-June 2008 Mitre Furnishing Group
Area Sales Manager for the South East Area
Took on a new area with a turnover of around £680 and achieved £1.2 million by the end of
2007
Sales person of the year last 4 years for highest achievement over target.
Selling soft furnishings, furniture, textiles, lighting etc into all market sectors majoring in the care
industry and education sector. Often involved in a turnkey service.
Took over the Channel Islands 18 months ago and with training of island distributers am seeing a
substantial growth year on year. 2006 both Islands achieved £89,000 2007 £229,000 2008 to end
of February £55,000
Raised the profile of Mitre on the area within the hotel market.
Increased the database on the area by 35%
Was instrumental in introducing two new product lines into textile range
Have been involved with on the job training of new sales people on products, company policies
and conduct
1997-1999 Amscan International, Milton Keynes
Area Sales Manager for the South East Area
Selling party goods into retail and occasionally hotels
1988-1997 Swan Mill Paper Company, Swanley
Area Sales Manager
Selling disposables into all sectors and involved with developing new products introducing new
markets. Achieved salesperson of the year for 8 of the 9 years in this company
Previous roles include 9 years with the John Lewis Partnership, 2 years in local newspaper and 2
years in rental work wear
EDUCATION
West Suffolk College of Further Education, Bury St Edmunds, Suffolk
Secretarial Skills including Pitman script Shorthand, RSA 1&2 Typing skills, Double Entry Book-
keeping and English. Certificate of Education (pass) on all subjects
VTCT international Institute of Health and Holistic Therapies certificate in Swedish massage
PTTLS
INTERESTS
Computers, Travelling, Egyptology, Alternative Health, Spiritualism, Buddhism, Gardening,
writing, reading (mainly philosophy), music
IT SKILLS
Microsoft Office XP-Vista (Word, Excel, Access, and PowerPoint); Adobe Photoshop; MS
Outlook; various in-house CRM systems.