1. Kenneth Armer
Ken Armer
QUALIFICATIONS
I have many years in a successful selling career within the Hardware and Building
products market. I have demonstrated the ability to communicate with colleagues and
customers, be itat the retail floor or senior managementlevels.
I have consistently metsales targets while maintaining profitability.
I have been able to maintain close relationships with a diverse customer base while
promoting the goals and objectives ofmy employer. Ihave been successfully involved
in new productlaunches and continue to provide productand sales training to new
employees.
EDUCATION
1965-1970 School Certificate, Canterbury Boys High School.
1994- Marketing Certificate, Liverpool College ofTAFE.
1995 -ManagementCertificate , Wetherill Park College OfTAFE.
1994- Personal Computer Skills,( Word, Excel, PowerPoint etc).
1995- Desktop publishing Certificate, Wetherill College ofTAFE.
EMPLOYMENT
2010- present I am currently employed as a Sales Representative for Pioneer
Hardware Pty Ltd. Pioneer Hardware are Sales brokers and act as agents
for multiple suppliers to the Hardware and Tool market, including Haron
Tools - WD-40, EHI hardware products.
I enjoy excellent relationships with my customers and I am consistently a
top performer in sales targets and range listings.
I travel regularly throughout Central NSW, the Riverina as well as a
Sydney metropolitan territory.
2006-2010 I left Karcher to become a sales agent for EGW a China based
manufacturer of garden ornaments and water features. I sold extensively
to Garden Centres, Landscape merchants and Hardware garden
departments throughout NSW and Victoria.
1997-2006 Area manager, Karcher Pty Ltd
In this position I worked in the power tool market selling the Karcher range
of high-pressure water blasters and vacuum cleaners.

2. My territory covered Sydney south western and eastern suburbs plus
Riverina NSW and the ACT . The client base consisted ofretail hardware
and tool specialiststores (Bunnings, Mitre10, Home Hardware , Total
Tools, Gasweld and Glenfords Tools).
I was very much involved with Bunnings store relays/fitouts and have an
excellentrapportwith field store coordinators.
I was the mostexperienced member ofthe NSW team having worked in
the consumer retail segmentas described above.
I consistently metand exceeded setbudgets each year by maintaining
regular persistentcontactwith my customers and I was named as National
Salesman of the Year for 2002.
1994-1997 Sales representative, ElmhurstPty Ltd
My role at Elmhurst was selling the company’s range ofhardware and
garden products,( including wheelbarrows, Shadecloth, Garden Tools), to
customers in western Sydney. Ijoined the company atits early stage of
developmentand formed clear views on marketsegmentation, product
offering and pricing which enabled the company to expand its market
penetration into regional NSW through a 20%increase in sales revenue.
1989-1993 State manager, Trojan Australia
I was appointed to the position ofState manager for Trojan Australia Pty.
Ltd. Trojan was a wholly owned subsidiary ofBoral Cyclone, a major
manufacturer of garden, agricultural and industrial tools.
I supervised a small sales force ofthree plus administration secretary and
I had State Warehouse responsibility,including stock control and
supervision ofstaff.
I was responsible for Major accountmanagementto retail head office
customers such as Hardex, Mitre 10 and Grace Bros., in conjunction with
frontline representation to the industrial wholesale sector ( Blackwoods,
Bakers etc.).
In line with Boral Cyclones’ policy Iwas able to achieve the successful
transition of Trojan from one ofa supplier to retail hardware chains to
being a force within the industrial and governmentsectors.
In 1992 I was asked to head up the Woven Products Division in NSW
as Sales Manager.
The Woven products role involved selling to customers their needs for
Cyclone's range ofinsectscreening and woven wire products. My main
achievementhere was my NSW survey ofplayers in our market. This
enabled Cyclone to implementways ofcombating cheap imported meshes
with a quality productstrategy.
1985-1989 Major Accounts Manager, Lane Hardware Pty. Ltd.

3. I joined this company as a Sales representative selling and promoting the
company’s range ofhardware lines to stores and builders merchants in
metropolitan Sydney and the ACT.
I was promoted to Major Accounts Executive and held this role for three
years, I supervised six merchandisers.
My customer base included such customers as Mitre 10, John Danks, Big
W and Woolworth at a Head Office level.
I achieved all sales targets setand the major accounts achieved growth in
excess of50% , through deeper customer penetration by our product
offering.
1982-1985 Sales Representative Berger Paints Pty Ltd
I was employed with Berger as a territory manager selling and promoting
their range of decorative surface coatings to the retail hardware and paint
store market in western Sydney.
I was successful in converting several leading paintoutlets ofopposition
brands to switch to Berger through my consistentcall rates and
enthusiasm for the Berger brand.
1978-1982 Sales Representative Armstrong & Churchill Pty Ltd.
I worked with John Armstrong and John Churchill to establish their newly
formed company in the NSW retail hardware market both in a selling
capacity and offering direction and advice on range breadth and width,
packaging and pricing strategies.
1974-1978 I joined Nash Merchants Pty Ltd as a phone sales order clerk.My duties
involved taking and placing orders over the phone from retail hardware
customers and company representatives. Nash Merchants productrange
comprised ofeverything from nuts and bolt, nails, tools and kitchen and
giftware.
After one year in this role an opportunity came up for me to take a sales
representatives position as State relieving Representative. My tasks in this
position encompassed those of covering other reps territories while they
were on annual or sick leave.
In this manner I was able to cover the state and have a broad appreciation
of the company’s position and strengths.
I was given my own territory after a further 12 months and remained in this
role for two years.

4. References:
Mr. Steve Littlejohn ( National Accountmanager The WD-40 Company )
m: 0499 005 089
Mr. David Dawson ( Sales Manager Pioneer Hardware)
m: 0406 703 604
Mr. Ross Stewart (Karcher Sales Manager)
m: 0419 468624
Home: 02 9838 8987