Young Lions Czech Republic 2020 | Media www.younglions.cz Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.

1. Children well-being
and health process of
growing up is one the
most important things,
but it´s not up to our
children…
...it starts with us

2. What we have to do
2

3. 3
That´s not up to the children…
...it starts with us…
...but are we fully motivated to do
something more?
Challenge We need to give the parents and especially the
teachers some kind of motivation and a reason to
join our program

4. Let´s motivate parents and teachers – give them reason to do it!
4
Strategy
Cooperation
Build awareness
about the program
between kids and
their parents
Deliver the campaign
message and impact to
decision makers – teaches
and kindergarten mayors
to attract them
Motivate teachers and
mayors to implement the
program to the pre-school
curricula in their own
interest
Awareness Consideration Action

5. *Concept for better and easier children adaptation for pre-school
Let´s make our heroes alive to be guides for children to make the
socialization in the kindergarten easier for everybody
The idea
Opička HaničkaVeveruška Věruška Beruška DanuškaJežeček MarečekKobylka Emilka
No more tears and worry for no one!
Better socialization
Enjoyment from physical education

6. The activation
*Sokolí parta has been born!*
*Funny content in online
Let them know!
Sokolí parta
is here!
Inform them
about the
success and
feedback!

7. The activation
4
5
6
7
8
9
#1
#2

8. And what´s gonna happen?
Double the # of From 73k -> 146k
Potential
Motivate teachers and pre-school mayors
5 300
kindergartens
35 000
teachers
360 000
kids
1 325 8 750 89 000
Results

9. Summary
It´s not about children, it starts with us…
Let´s motivate parents and teachers to do the best for them
*Adaptation program to offer benefits for all sides and make it viral thanks
to favorite plush toys as heroes and guides for kids.
Build awareness
about the program
between kids and their
parents
Deliver the campaign message
and impact to decision makers –
teaches and kindergarten
mayors to attract them
Motivate teachers and mayors
to implement the program to the
pre-school curricula in their
own interest
Awareness Consideration Action
Cooperation

10. thanks!