Havas Worldwide Prague Matěj Masařík Martin Mooz

1. 1. SUMMARY
Isifa - ShutterstockGate
Access new options.
Shutterstock and Isifa joined to better your
Shutterstock user experience.
The connection is presented using YouTube, Facebook,
Instagram and a micro site ShutterstockGate, which
should simplify the use of Shutterstock.
An Ambassador is chosen to become the voice and the
face of Shutterstock and shows all the new benefits.
The goal of the Campaign is to coherently introduce
Isifa as the easiest and fastest alternative for any
potential Shutterstock user (selling or buying
photographs, illustrations or video)
Our goal is to bring the users to the micro site, the new
gateway to Shutterstock and Isifa, called
ShutterstockGate.
Access new options with ShutterstockGate.com
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN
SUMMARY
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2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN
Social networks
As the Campaign is image-based we
intentionally aim to use the three main
social networks - Facebook, YouTube and
Instagram.
Microsite
The microsite ShutterstockGate works as a
HUB for all the questions and answers, helps
figure out user issues and informs of all
activities of the Campaign.
Challenge
The contest draws attention to the site and
helps to build a new base of local authors
and contributors.
WHAT IS YOUR SOLUTION?
Launch
The Campaign launches with a YouTube video
with the Ambassador explaining the
simplicity of using Shutterstock thanks to
Isifa, and invites the user to visit the
microsite, Shutterstockgate, and to
participate in the contest there.
Boosting
The YouTube videos shall be shared and
supported with paid Facebook advertising
and with banners on other suitable sites
(e.g. LinkedIn, Behance, Dribble etc.)
Progression
Links to the YouTube videos, the Instagram
contest and the micro site ShutterstockGate,
'regularly posted on Facebook. Contest
entries through Instagram, the winner to be
announced on the micro site,
ShutterstockGate.
Follow Up
After the end of the contest, main activity
focused on Facebook posts and the micro
site, ShutterstockGate. A Top 1O and FAQ
sections should be created.
HOW DOES IT WORK?
Facts
Isifa makes Shutterstock more user-friendly.
This connection makes using Shutterstock
easier and faster than ever. Isifa is the gate
to Shutterstock for all - the freelancers, the
agencies and the authors. Isifa opens new
options.
Face
An Ambassador, popular with the target
group and active on social networks, chosen
to give the Campaign more credibility.
Communication
We entertain the target group with as
themed, funny Facebook posts (e.g. research
of resources, images, illustrations and
videos)
Motivation
We raise the interest of the potential
authors of (missing) local content with a
contest
CREATIVE INSIGHT
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3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
Youtube
The YouTube channel to be filled with
videos featuring the Ambassador,
explaining the benefits of Isifa joining
Shutterstock and linking the user to
the microsite ShutterstockGate and
mentioning the contest.
SOCIAL PLATFORM 1
Instagram
Instagram SHUTTERSTOCKGATE mainly
for the purposes of the contest and
the promotion of the micro site
ShutterstockGate.com
SOCIAL PLATFORM 3
Facebook
Posting links to YouTube videos,
Shutterstock images, information of the
Isifa benefits, the contest, tips and
tricks for using Shutterstock with
ShutterstockGate.com
SOCIAL PLATFORM 2
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4. 4. THE USE OF 3 SOCIAL MEDIA PLATFORMS
YOUTUBE
The Ambassador
Creating a „SHUTTER STOCK GATE“ YouTube channel where
the Campaign launches with instructional videos featuring
the Ambassador, whom has a strong presence on social
media and is considered an authority in his own field, e.g.
Tomáš Třeštík.
The videos
The videos explain the benefits coming from the
connection between Shutterstock and Isifa. Also linking
the user to the micro site, ShutterstockGate, and
mentioning the contest.
The Follow Up
Before the end of the video, the viewer is presented with
three possible alternatives linking them to a more
advanced and personalised section: Freelancer, Agency or
Author.
In those videos the Ambassador guides the viewer more in
depth accordingly to his choice of alternative. Also, all the
videos link the viewer to the micro site, ShutterstockGate.
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5. 5. THE USE OF 3 SOCIAL MEDIA PLATFORMS
FACEBOOK
ShutterstockGate or Isifa Facebook page, explaining and guiding
through the new benefits of the connection of Shutterstock and
Isifa, sharing links of YouTube videos, the micro site
ShutterstockGate, the contest and promoting posts.
Our communication supported by regular posting of themed
Shuttestock images with entertaining commentary, linking the
user to the micro site, ShutterstockGate.
Using variety of kinds of posts:
- New benefits of the connection
Not sure of your photo licence? Here is your solution. Access new
options with ShutterstockGate.com
- The Instagram Contest
Make your hobby your job. Access new options with
ShutterstockGate.com
- Tips on researching on Shutterstock
Looking for an image from Top Shot? Access new options with
ShutterstockGate.com
- TOP 10
Monthly reaching to an artist to pick a themed TOP 1O selection
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6. 6. THE USE OF 3 SOCIAL MEDIA PLATFORMS
INSTAGRAM
The goal of the contest
To raise awareness of the Campaign and to motivate the potential
authors of content to share their works on Shutterstock.
The Method
An Instagram account with a brief introduction of the contest:
Take a picture, shoot a video or draw an illustration themed “A new
connection” and post it on Instagram with the #shutterstock_gate
The Prize
The contest photo entry with the most likes wins a camera, the
illustration entry a tablet and the video entry an iPhone. The prizes
motivate contestants to share their entries with friends and thus, to
further promote ShutterstockGate.
All contest entries shall be visible on the ShutterstockGate micro
site.
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7. 7. SUMMARY PICTURE
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