Ondřej Koláček, Petr Novák (UTB ve Zlíně, Fakulta multimediálních komunikací)

1. INSIGHT
People do stuff and boast about it on
social media with their own hashtags.
LET‘S USETHEM.
KEY POINTS
 Social media boasting
 Watching streams andYouTube
 Hunting achievements (games)
 Worshipping INFLUENCERS
PHOTOS, HASTHTAGS AND ACTIVITIES
ALREADY EXIST, BUTTHEY LACK PURPOSE.
#jimzdrave 9528 #beham 3299
#relax 44 mil. #rawfood 1,5 mil.
#chillujeme 4092 #fitness 10 mil.

2. MECHANISM CONNECT & COLLECT
OUR
APP
BEHAVIOUR
OTHER
PROFILES
…
E-MAIL
SPORTS
APPS
AUDIENCE
TOUCHPOINTS
Source of insight
and information.
Some accessible even
without permission.
AUTOMATICALLY
COLLECT
SELECTED DATA
Use their content for our
purposes and to give them
benefits.
PART OF LIFE

3. APP PROFILE
Main CATHEGORIES + progress bar
SPORT – FOOD – HEALTH – RELAX
LINKED to social media profiles
Tagged Instagram/Facebook/Twitter
photos & activities (automatic feed)
Earned BADGES (for boasting)
PROGRESS towards next badge
Activity check buttons
(personalised by age, sex…)
Jirka K. 8600
67%86% 0/1
DRINKWATER! SLEPT 8 HRS.
BALLS CHECKED
GIRLFRIEND‘S
BREASTS
VISIT DOCTOR VACATION
6 MONTHS
MONTHLY
DAILY
desktop + mobile

4. SYNERGY
CAMPAIGN FEEDS ITSELF,GOALSARE
ACHIEVEDAS BYPRODUCT
OUR
APP
BEHAVIOUR
OTHER
PROFILES
…
E-MAIL
SPORTS
APPS
Participants
influence friends.
AUDIENCE
TOUCHPOINTS

5. MOTIVATION
Printed photos with
friends from Instagram
VIRTUALAND REAL REWARDS & BENEFITS.
We can‘t speak about care without providing some.
Merch for opinion leaders
and participants
Spotlights of top
participants in media
Cooperation bonus points Event bonus points
1+1=3 +500
AND MUCH
MORE…

6. APP ACTIVATION
Most natural medium for our entertainment-oriented
audience. Based on KEY INSIGHTS.
FITNESS BOYS • RUNNINGGIRLS • BIOHACKERS • LIFESTYLE/TRENDSETTERS
FATTY PILLOW EVA DVOŘÁČKOVÁ JIRKA KRÁL

7. ACHIEVING GOALS CONNECT & COMPETE
COMPETITION & INVOLVEMENT: COLLECTING POINTSAND BADGES
LEVERAGING INFLUENCERS:YOUTUBERSAND STREAMERS PROMOTE
USING MEDIA: SOCIAL MEDIAAS A BASETO BUILD EXPERIENCE
USING MEDIAAGAIN: MAGAZINES FEATURE SUCCESSFUL PARTICIPANTS
GOALS ARE ALREADYACHIEVED.WE JUST NEED GIVETHEM PURPOSE.

8. TIMING
 YOUTUBERS‘ SUPPORT
 APPLICATION DEVELOPMENT
Launch: World Heart Day
Duration: following years
 new badges
 more functions
 regular events & offline activities
 awarding top participants
BUDGET ZERO EXPENSES – BARTER
 MEDIA SUPPORT
 MEDIA ARTICLES

9. NEW HASHTAG
THIS PROJECT HAS BALLS.
WHY CHANGEWHAT‘S
AWESOME?
„KEEPTOUCHINGYOURSELF,
NO MATTER THETOPIC.“

10. 1/1
IT‘S EASY & REAL
VISIT DOCTOR:
BADGE UNLOCKED