Build Your Executive Brand and Thought Leadership with Digital Strategies
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Build Your Executive Brand and Thought Leadership with Digital Strategies
- 1. DIGITAL EXECUTIVE BRANDING AND THOUGHT LEADERSHIP VALUE Yinka Olaito www.yinkaolaito.com
- 2. Why get involved? Essence=Strategic communication& promotion of personal values for mutual gains www.yinkaolaito.com
- 3. Get a good grip Have a goal www.yinkaolaito.com
- 8. How to play Be comfortable in your own skin
- 9. How to play Share tips
- 10. How to play Mentoring group/ start one www.yinkaolaito.com
- 11. How to play Join professional groups www.yinkaolaito.com
- 13. What type?
- 14. Effective content Stay on your lane www.yinkaolaito.com
- 18. Success rate It depends on you www.yinkaolaito.com
- 29. Options: Your Goal, Speed Digital strategist/Assistant www.yinkaolaito.com
- 30. Can you set one hour aside weekly? www.yinkaolaito.com
- 31. Break the hour into 3 or 6 times www.yinkaolaito.com
- 32. Owned your own property Personal website www.yinkaolaito.com
- 33. Or focus your energy www.yinkaolaito.com
- 36. Linkedin Statistics www.yinkaolaito.com -Bought by Microsoft for $26.2Billion in 2016 @$196 per share/annual revenue $8.05Billion(2020) -Global population 760 million, about 5.000.000 Nigerians(Q.2 , 2020) -79% of Marketers spend more time here. -80% gets sales lead from Linkedin -Content users generate 9 Billion impression because only 3 Million users post content. -Bill gates contents has 50% of the global content engagement -Rated no 1 (91%) for professionally relevant content -Most effective contents are ‘how-to’ and ‘lists’ -In 2019, 90 million LinkedIn users were senior-level influencers, and 63 million were in decision- making positions sources: Mady Osman, Linkedin, businessofapps.com n
- 41. Promote the brand you are associated with www.yinkaolaito.com
- 43. Why most profiles are ineffective www.yinkaolaito.com Source— businessofapp.com
- 44. Keep it fresh Content update www.yinkaolaito.com
- 45. Content update Short note, quotes www.yinkaolaito.com
- 48. Content update Video, live video www.yinkaolaito.com
- 49. Carry out a survey www.yinkaolaito.com
- 51. Do not forget? Share your story, stay on your lane www.yinkaolaito.com
- 53. Same story with slight difference www.yinkaolaito.com
- 54. Same story with slight difference www.yinkaolaito.com
- 60. CONNECT @ Website: www.yinkaolaito.com Email: yinka@yinkaolaito.com : Yinkaolaito : Yinka Olaito : OlaitoOluyinka : Yinkaolaito : Yinkaolaito Tel: 234 7061194389 www.yinkaolaito.com