Business and social media

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A presentation by Yinka Olaito

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Business and social media

  1. 1. BUSINESS AND SOCIAL MEDIA<br />YinkaOlaito<br />www.yinkaolaito.com<br />1<br />
  2. 2. THE GOD FATHER WAS WRONG<br />‘BUSINESS IS NOT PERSONAL’<br />
  3. 3. THE CHANGE<br />“No longer is it enough to make and sell and then expect the world to beat a path to your door. Today, sellers have to reach out to their Customers, and they have to do so in ways that may be unfamiliar and even uncomfortable for them.”–Steve e Heimoff, blogger and write<br />
  4. 4. THE CHANGE<br />A new generation of customers has a deep resistance to telephone-based customer service"<br />
  5. 5. IT IS TIME TO START FISHING IN THE RIGHT WATER<br />
  6. 6. THE FUTURE OF BUSINESS<br />While the past decade ushered in new challenges that companies are scrambling to let their head around, the next decade will require that businesses make large scale changes to the way they operate.<br />
  7. 7. THE FUTURE OF BUSINESS <br />Sparkling dialogue and not broadcasting monologue<br />
  8. 8. THE FUTURE OF BUSINESS<br />Promotion of greater engagement<br />
  9. 9. BECAUSE INTERACTION HAS MOVED TO...<br />People’s pocket<br />
  10. 10. IF YOUR BRAND REPUTATION MATTERS...<br />Consumers are turning to the internet<br />
  11. 11. AND YOU WANT TO SELL RIGHT IMPRESSION<br />
  12. 12. THEN YOU MUST...<br />Gain eye balls<br />
  13. 13. AND YOU NEED TO....<br />Listen<br />
  14. 14. AS WELL AS...<br />Connect<br />
  15. 15. CONSIDER ALSO...<br />Building relationships for rainy days<br />
  16. 16. HOW AM I SURE?<br />Facebook: -Created Feb, 2004 by Mark Zukerberg<br /> - The most visited site in the world <br /> - over 400million users<br /> - 50% log on daily<br /> -35million users post contents daily<br /> -More than 60millions updates per day<br /> -Over 3billion photo updates per month<br /> -Over 5 Billion links, website, notes exchange<br /> -Over 3.5 billion events created monthly<br /> -More than 1.5 million local businesses have pages<br /> -Average user has 130 friends<br /> -More than 70 translations available on the site<br /> -Over 100 Million users use mobile phones<br /> -Over 200 GSM operators line in 60 countries<br />Source: Facebook<br />
  17. 17. HOW AM I SURE?<br />YOUTUBE: Created in 2005 <br /> Times magazine ‘invention of the year 2006’<br /> Average of 200,000,000 users<br /> 14.8 billion videos viewed in January 2009<br /> 101 videos watched per person in Jan; 2009<br /> 78% of internet users have visited the site<br /> Use to tell brand’s stories<br /> Can be used for brand positioning<br /> Product demo, brand engagement<br /> Social marketing and brand education<br />
  18. 18. HOW AM I SURE?<br />Twitter : created in 2006 as a micro-blogging platform<br />106 million registered users (Chirp Conference)<br /> Growing by 300,000 new users per day (Smash Summit Average of 12million tweet per day (Jan; 2009)<br /> use to communicate with audience in real time<br /> It has direct connection btw market and brands<br /> A mobile platform for a mobile world<br /> Offers a peep into collective psyche<br /> Abandonment rate is high.<br />
  19. 19. HOW AM I SURE?<br />LinkedIn: over 100 Million members ( professionals)<br /> Has professionals from 170 countries<br /> a platform to get professional views on any idea.<br /> Use for professional networking<br />
  20. 20. HOW AM I SURE?<br />B<br />BLOGS: dates back to 90s, became pronounced in 2000<br /> Over 200.000.000 indexed by Technorati since 2002<br /> An average of 346.000.000 people read blog globally<br /> An average of One Million blog posts per day<br /> 77% of active internet users read blogs<br /> 59% of bloggers have being blogging for 2years<br />
  21. 21. THE IMPLICATION <br />People are talking, active while you are sleeping<br />
  22. 22. MY QUESTION?<br />Is it our turn to be left behind?<br />
  23. 23. MY OPINION<br />Stop using internet as a displaying mirror<br />
  24. 24. MY OPINION<br />Adopt or Perish<br />
  25. 25. DOES SOCIALMEDIA HAVE ROI?<br />ROI materials<br />
  26. 26. GETTING STARTED<br />Know, have a policy<br />
  27. 27. GETTING STARTED<br />Seek expert opinion<br />
  28. 28. GETTING STARTED<br />Listen and expand your horizon<br />
  29. 29. GETTING STARTED<br />Establish a presence and make contribution<br />
  30. 30. GETTING STARTED<br />Engage the audience, focus on area you can measure effectiveness<br />
  31. 31. THANK YOU<br />
  32. 32. CONVERSATION CONTINUES<br />Website:www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito<br />Tel:234 7029778785<br />

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