Social media and nonprofit

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How strengthen Non-profit with Online media and advocacyto

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Social media and nonprofit

  1. 1. SOCIAL MEDIA: NON-PROFIT,GLOBAL ADVOCACY, AND ENGAGEMENT WHERE IS THE CONNECTION? Yinka Olaitowww.yinkaolaito.com
  2. 2. Traditional Media
  3. 3. Changes In Communication landscape
  4. 4. Online Media, location-based sites
  5. 5. Reach target audience (fast)
  6. 6. Two-way street
  7. 7. Volunteers, Donors evaluate andresearch Non-profit relevance before they engage
  8. 8. To succeed, Non-Profit needs tomonitor stakeholders’ attitude online
  9. 9. Demands an urgent alignment with online media use
  10. 10. Central focus of Online media = Connection
  11. 11. Enhances strong conversation
  12. 12. Forges deeper relationship among global audience
  13. 13. Increase Bonding
  14. 14. featureswww.michaelsageng.com/www.yinkaolaito.com 16
  15. 15. YouTube
  16. 16. Keep it short Use Keywordwww.michaelsageng.com/www.yinkaolaito.com Fun, educate, quality 18
  17. 17. Blogging  Blogger  Wordpress  Tumblr  Blog Weekly  Solicit comments  Action alerts Advertise on web site
  18. 18. Content platform Expertise Education Engagement Feedbackwww.michaelsageng.com/www.yinkaolaito.com 20
  19. 19. www.michaelsageng.com/www.yinkaolaito.com 21
  20. 20. In 2009, LinkedIn by 85%. -Compete.com2009www.michaelsageng.com/www.yinkaolaito.com
  21. 21. www.michaelsageng.com/www.yinkaolaito.com 23
  22. 22. www.michaelsageng.com/www.yinkaolaito.com 24
  23. 23. The online photo sharing site Flickr nowhosts more than 3.6 billion user images. The online bookmarking service Delicious has more than 5 million users and more than 150 million unique bookmarked URLs -Compete.com2009 www.michaelsageng.com/www.yinkaolaito.com
  24. 24. Podcast Vodcast Webchat Email marketing SMS marketing Mobile marketing Bookmarking: Digg, De.li.ciouswww.michaelsageng.com/www.yinkaolaito.com 26
  25. 25. Purpose + Audience+ strategy www.michaelsageng.com/www.yinkaolaito.com 27
  26. 26. Branded Account+ Connection
  27. 27. Build+ support+ Empower
  28. 28. Measure
  29. 29. Global reach + Immediate Feedback
  30. 30. Helps build network of supporters/donor www.michaelsageng.com/www.yinkaolaito.com 32
  31. 31. Community sharing powerwww.michaelsageng.com/www.yinkaolaito.com 33
  32. 32. Help increase search rankingwww.michaelsageng.com/www.yinkaolaito.com 34
  33. 33. Increase in perceived credibility www.michaelsageng.com/www.yinkaolaito.com 35
  34. 34. 2.600 videos 123,891,621 lessons Video sub:283,555 Site visit(39M)/unique users:4mwww.michaelsageng.com/www.yinkaolaito.com 36
  35. 35. www.michaelsageng.com/www.yinkaolaito.com 37
  36. 36. CONVERSATAIONCONTINUES www.michaelsageng.com/www.yinkaolaito.com 38

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