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Turn Your Website into a Revenue Generator

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A quick guide on how to take advantage of the web to find, engage and convert customers 24x7. Great for B2C's, B2B's and non-profits!

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TURN YOUR WEBSITE INTO A REVENUE GENERATOR Mary Owusu, MBA Internet Marketing Manager www.thepcagroup.com
Then - 2005 www.thepcagroup.com
Now - 2011 www.thepcagroup.com
The Steps www.thepcagroup.com
What is the goal for my website? www.thepcagroup.com
www.thepcagroup.com
3,600 / month www.thepcagroup.com
3,600 / month www.thepcagroup.com
www.thepcagroup.com
www.thepcagroup.com
3,600 / month www.thepcagroup.com
The Softest Toilet Paper? www.thepcagroup.com
Do Strategic Thinking Buy and sell residential property to people in NYS www.thepcagroup.com
We guarantee your house will sell in 90 days or we’ll buy it from you. Been around since 1925 www.thepcagroup.com
Help my company buy and sell houses www.thepcagroup.com
Download information Sign up for an open house Phone number to call us Contact an agent www.thepcagroup.com
Set up Google Analytics www.thepcagroup.com
Baseline 1. How many visits do I get Google to my website every Analytics month? 2. How much “revenue” is generated by my website? 3. Do the math. www.thepcagroup.com
Cliff Notes  Set a clear goal with “Strategic Thinking.”  Set up Google Analytics.  Baseline Google Analytics.  Do the math. www.thepcagroup.com
The Steps www.thepcagroup.com
Your website www.thepcagroup.com
No traffic = No online success www.thepcagroup.com
Customers can arrive at your website in many ways: Existing customers can tell others about it. Search engines can send new customers your way. Blogs and social sites can link to it. Online and offline ads can point to it.
Quality Traffic = Success www.thepcagroup.com
10% of Clicks 90% of Clicks
SEO: Search Engine Optimization www.thepcagroup.com
SEO: Search Engine Optimization What words dominate Google? www.thepcagroup.com
What words dominate your website? www.thepcagroup.com
PPC: Pay per Click www.thepcagroup.com
Social Media Marketing www.thepcagroup.com
It’s about building a relationship 1. Engage 3. Assess 2. Listen www.thepcagroup.com
Social Media Marketing www.thepcagroup.com
Social Media Marketing 200 fans to 4,000+ fans in 1 day! www.thepcagroup.com
Social Media Marketing www.thepcagroup.com
Social Media Marketing www.thepcagroup.com
Social Media Marketing www.thepcagroup.com
Social Media Marketing www.thepcagroup.com
Build Inbound Links www.thepcagroup.com
Build Inbound Links Get social www.thepcagroup.com
Build Inbound Links Get listed in online directories www.thepcagroup.com
Build Inbound Links Develop how-to guides/manuals www.thepcagroup.com
Build Inbound Links Write an interesting article www.thepcagroup.com
Create an infographic www.thepcagroup.com
Cliff Notes  Quality Traffic = Money  Do SEO  Social media = BFF  Get and attract inbound links www.thepcagroup.com
The Steps www.thepcagroup.com
Did you know Google lets you block “bad” results? www.thepcagroup.com
www.thepcagroup.com
www.thepcagroup.com
www.thepcagroup.com
Emotion beats Logic 5x to 1x www.thepcagroup.com
Cliff Notes  Remember the “F”  Have a strong headline  Use “benefit” words to connect emotionally www.thepcagroup.com
The Steps www.thepcagroup.com
www.thepcagroup.com
Go back to the Strategic Thinking Download information Sign up for an open house Phone number to call us Contact an agent www.thepcagroup.com
A - Attention I - Interest D - Desire A - Action www.thepcagroup.com
www.thepcagroup.com
Every company can afford to give something away. www.thepcagroup.com
Follow-up and follow through www.thepcagroup.com
Cliff Notes  Align calls-to-action with your website goal  Pages should follow AIDA  Give something away and follow up www.thepcagroup.com
The Steps www.thepcagroup.com
Before and After Google 1. How many visits do I get Analytics to my website every month? 2. How much “revenue” is generated by my website? 3. Do the math. www.thepcagroup.com
Track or Ask www.thepcagroup.com
Google Website Optimizer Find 5 differences www.thepcagroup.com
Cliff Notes  Go back to your Strategic Thinking  Use Google Analytics  Track or Ask  Use Google Website Optimizer www.thepcagroup.com
The Steps www.thepcagroup.com
What’s the right mix? Different for every company www.thepcagroup.com
TURN YOUR WEBSITE INTO A REVENUE GENERATOR Questions for me? Mary Owusu, MBA Internet Marketing Manager www.thepcagroup.com
TURN YOUR WEBSITE INTO A REVENUE GENERATOR Thank you! Mary Owusu, MBA Internet Marketing Manager www.thepcagroup.com

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