Yasmine Hindiyeh is launching a clothing line called "Antique Chic" catering to carefree young women in their 20s. The line has 3 collections based on inspiration boards: Collection 1 features neutral tones for basic styles; Collection 2 uses light, airy pastels for a fun, girly look; Collection 3 incorporates bold reds and blacks for an edgy punk style. The collections will launch online and in the Antique Chic boutique store, with Collection 1 always available and Collections 2 and 3 rotating seasonally. Marketing will include blogs, social media, magazines and the boutique storefront.

1. ANTIQUE CHIC
Not your typical girl…
Spring 2017
Yasmine Hindiyeh

2. Main Consumer for Antique Chic:
The main consumer for Antique Chic is a carefree young women in her
early 20’s who just loves living her life and enjoying it day by day, or
as it comes. She can run through a field of daisies just because she is
so happy to be alive. She loves to stop and “smell the roses” as they
say. She always enjoys her time with friends and family, when she isn’t
working her dream job during normal business hours during the week. She
always has time to just stop and take pictures of things she sees on the
street that are just beautiful to her.

3. Inspiration Board (Dark and Deep):
This board is one of my main inspirations. My line is mainly dark, deep colors. These photos inspired me to go beyond my
comfort zone and think deep. The black and white photos of scenery spoke to me in how dark it is in this world, I want to
make you feel for this line so it comes alive. The makeup shows everyday schedule for most women, getting ready for work
in the morning and the deep colored perfume bottles as well.
Inspiration Board (Bright and Happy):
This board is my eye candy. This will catch my consumer’s eye and their attention to want to see more. I uses a lot of
makeup on this board the bright lips and nail polish set my ideas off. It was interesting to find so many colors in one
magazine that inspired my idea of color and the fast moving paint.
Inspiration Board (Light with Nature):
The ocean, nautical inspired me for this set of colors. The feel of nature and relaxation is a perfect match for my ideal
consumer. It is relaxing feel for nature and beach vibes. It is always good to be serene with nature, like running through
the field of daisies like I mentioned.

11. COLORS:
• Collection 1:
• Pantone 19-4013 TPX Dark Navy
• Pantone 19-0516 TPG Dark Olive
• Pantone 18-1619 TPX Maroon
• Pantone 19-1934 TPX Tibetan Red
• Pantone 18-0615 TPG Stone Gray
• Pantone 14-1209 TPG Smoke Gray
• Pantone 13-3804 TPG Gray Lilac

12. WHY I CHOSE THESE COLORS FOR COLLECTION 1:
• These colors inspire this collection for me
• They meant what I had to say
• They inspired my more basic collection
• Neutrals and down to earth color tones
• They jump out as me as a necessary color choice

13. FABRIC: COLLECTION 1
• Cotton • Polyester Cotton

14. COLORS:
• Collection 2:
• Pantone 15-3802 TPG Cloud Gray
• Pantone 15-4703 TCX Mirage Gray
• Pantone 15-4825 TPX Blue Curacao
• Pantone Blue 072 M
• Pantone 19-1314 TPG Seal Brown
• Pantone 19-1338 TPX Russet Brown
• Pantone 17-1430 TCX Pecan Brown

15. WHY I CHOSE THE COLORS FOR MY COLLECTION
2:
• These colors are very light and airy
• They are perfect colors for the seasons in this collection
• I didn’t use a lot of bright or dark color for this one
• I wanted to be light and fun
• This collection is based on my core idea
• The “carefree girl” the one who can just walk through a field
• She is inspired to look cute and girly
• She just wants to have fun in her life

16. FABRIC: COLLECTION 2
• Polyester • Floral Pattern (Cotton)

17. COLORS:
• Collection 3:
• Pantone 18-1759 TCX Jalapeño Red (spicy hot)
• Pantone 18-1550 TPX Aurora Red (Princess Aurora)
• Pantone 18-1663 TPG Chinese Red (Chinatown)
• Pantone 18-1531 TPX Barn Red (Dark dust)
• Pantone 19-3911 TCX Black Beauty (Dark horse)
• Pantone Black 2 HC (Not too dark)
• Pantone 19-1101 TPG After Dark (Past bedtime)

18. WHY I CHOSE THE COLORS FOR COLLECTION 3:
• These for a more out of the element girl
• I chose these because I wanted this collection to be bold and exciting
• Punk and Flirty
• Give an edge to that black dress type of look
• The color is perfect sense of that and what I meant for this collection
to have
• This color makes a good story to tell

19. FABRIC: COLLECTION 3
• Cotton with Spandex (Elastic) • Polyester and Cotton Blend
• Pattern (Plaid)

20. NOT SO BASIC...BUT BOLD: COLLECTION 1

21. COLLECTION 1: REPORT
• This collection is basic/ but has detail
• For the more basic woman who don’t dress up on a daily basis
• The women who is on the go and doesn’t really care about appearance
• She has a meeting in 10 minutes and has no time to accessorize
• More neutral and toned down colors
• Goes with everything/ easy to match with other pieces
• Nothing too out of her comfort zone
• She likes to blend in with the crowd in her own way

22. BUSINESS WITH FLARE: COLLECTION 2

23. COLLECTION 2: REPORT
• This for the edgy women
• Love to make a statement/ entrance (Me)
• Don’t mind standing out from the rest, look different is good for her
• She wants people to know she is present and in charge
• She takes a stand with her work as much as her appearance
• She lives for being the center of attention
• She loves patterns and floral (Floral is always a go-to pattern)
• Blue is the main color of this collection/ just the fit

24. GIRLY WITH A EDGE: COLLECTION 3

25. COLLECTION 3: REPORT
• This is for all the hard working women with a punk side to them
• They dress up but always have a little punk to their style
• It gives women a little edgy side
• If they don’t want to be so girly they don’t have to be
• Edge is key to these women
• They love to look more unique
• Important for them to stand out in a crowd
• They love to be “Statements”

26. MARKET PLAN: ANTIQUE CHIC
Collection 1: This Classic Collection will always be available in my
store. Anyone will be able to keep their classics alive.
Collection 2: Will be more toward the spring and summer seasons. The
lighter side of color with the pastels for those moths are perfect
color scales
Collection 3: Will be in with the seasonal, the red with the winter
and fall seasons but will always have select pieces all year round

27. BUSINESS:
• Blogs we will have:
• Follow us on Instagram:
• Facebook:
• Twitter:
• WordPress:
• Fashion Magazine: An issue of Vogue recently, New Yorker, Cosmo,
People, and many more to come..
• Or our website:
• Online orders can be made as soon as June 2017
• Store Hours: Monday-Friday: 9-5
• Saturday: 10-4
• Sunday: Closed

28. STORE LAYOUT: INSIDE THE BOUTIQUE

29. STORE LAYOUT: OUTSIDE THE BOUTIQUE
The Boutique will be a perfect picture at the corner of the
quaintest street in the area. Since Boutiques don’t usually have
sales we will always have updates on our social network pages to
let our customers know about anything new!