Our target audience is males aged 15-30. We conducted research through a focus group and questionnaire to understand this audience quantitatively and qualitatively. The two central characters, a middle aged male and teen male cleaner, fit our target demographic. The story line about the Illuminati would interest this newer generation as it is mature and targets the interests of males aged 15+.

1. Targeting our Audience Yasmine Akerbousse

3. The questions we asked allowed us to gain a quantitative and a qualitative response from the focus group and questionnaire.